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Ma. Fernanda Gonzalez

Ma. Fernanda Gonzalez

Media & Marketing Intern

Followers of Ma. Fernanda Gonzalez436 followers
location of Ma. Fernanda GonzalezNuevo León, Mexico

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  • Timeline

  • About me

    Digital Marketing Executive

  • Education

    • Universitat Autònoma de Barcelona

      2011 - 2011
      Bachelor's Degree Business/Corporate Communications

      Activities and Societies: International Student (Erasmus). International student for 6 months in Barcelona, Spain. Classes as Photography, Advertising, Information and communication technologies, Corporate communications & Consumer behavior.

    • Fanshawe College

      2009 - 2009
      Summer program ESL - English as a Second Language

      Activities and Societies: International Student. International student for 2 months in London, Canada.

    • Tecnológico de Monterrey

      2007 - 2012
      Bachelor of Science (BS) Marketing

      Activities and Societies: Marketing Student Society (Salem), Latiendo X Mexico, Niños Regios, Cheerleaders. Part of the marketing student society team for 2 years, participating in 2 International Symposium events and 2 'Adictos a la Publicidad' events, that specialize in marketing strategies.Coaching certificationCommunity service in Latiendo X Mexico for 6 months. Community service in Niños Regios, teaching children from 4 to 7 years old how to read.4 years as a cheerleader for the football team 'Borregos Salvajes'.

    • Full Sail University

      2014 - 2015
      Bachelor of Science (BS) Entertainment Business GPA: 3.92

      Activities and Societies: Excellence Program, International Student Society, Pure Motivation. Courses including: - Management- Pop Culture in Media- Business Law- Digital Marketing- International Business- Entertainment Business Model- Artist Management- Music Business Law and Contract Negotiations- Entertainment Media Business- Audience Metrics- Concert Management- Event Management- Professional Selling - Strategic Business Management

  • Experience

    • OCESA

      Mar 2012 - Sept 2012
      Media & Marketing Intern

      - Marketing for live events including concerts of Mexican/ Latin artists as Vicente Fernandez, La Oreja de Van Gogh, Franco de Vita, Duelo, Pesado; and live performances as The Illusionists, AMuse & Perfume de Gardenias.- Monitoring and coordinating media before, during and after the event. - Coordinating Meet & Greets with the talent.- Social media coordinator including Facebook, Twitter & Instagram.- Digital Marketing, social media traffic growth, online advertising, promotions & contests. - Press release coordinator.- Personal attention to media during the events. Show less

    • Tecnológico de Monterrey

      Jun 2013 - Oct 2013
      EXATEC News Release Coordinator

      - Writer / coordinator of news and articles related to former students from Tecnologico de Monterrey. - Staff at events for former students.

    • Nacional Records

      Jul 2014 - Jul 2014
      Conference Crew Volunteer

      Conference crew in the Latin Alternative Music Conference (LAMC) during one week. - Preparing kit for the audience. - Loading and assembling equipment for the conference.- Customer service and registration.- Green Room Assistant/Entrance Greeter- Welcomed, served and helped panelists before going on stage.

    • Telemundo / Reset TV

      Sept 2014 - Dec 2014
      PA Audience

      PA for the talent show "Yo Soy el Artista", recorded in Universal Studios, Florida; produced by ResetTV and transmitted on Telemundo.- Talent coordinator to more than 20 contestants during the castings of the talent show.- Coordinate contestant's schedule previous the show, including make-up, clothing, interviews, photo shoot, and performances. - Audience coordinator during the show: guest registration, guest accommodation in the studio and audience attention before, during and after the show. Show less

    • Full Sail University

      Sept 2014 - Sept 2015
      BTS Tour Guide

      - Tour Guide of the Recording Arts and Entertainment Business Program at Full Sail University.- Welcomed, served, helped and mingled with guests during the day.

    • SXSW

      Mar 2015 - Mar 2015
      Music Panels Crew Volunteer

      - Green Room Assistant/Entrance Greeter- Welcomed, served and helped panelists before going on stage.- Audience attention and accommodation during the panels, including Snoop Dogg Keynote.

    • Florida Film Festival

      Apr 2015 - Apr 2015
      Volunteer

      - Team set-up, events, runner and development during the film festival at Regal Cinemas and Enzian Theater.

    • Pagamobil.com

      Nov 2015 - Oct 2017
      Digital Marketing Manager

      - Ensure content is being exposed through all social channels, and work with key internal partners to plan, curate and create fresh content to sustain community growth.- Daily maintenance of Facebook, Twitter, Instagram and Website. - Compel weekly and monthly reports and using analytics and insights to adjust strategy across various social networks. - Design posts, banners and other creative artwork for online content and evolve social tonality, voice and positioning in line with overall brand strategy and brand creative. - Create weekly and monthly promotions, and communicate them through online platforms and newsletters. Show less

    • Telemundo / La Voz Kids

      Feb 2016 - Jul 2016
      PA Audience

      PA for the Hispanic talent show "La Voz Kids", recorded in Universal Studios, Florida, and transmitted on Telemundo.- Book studio audience for the battles and live shows. - Confirm individual and group ticket bookings by phone and e-mail.- During tapings, coordinate audience check in, seating, food and answer all audience questions.- Coordinate contestant’s family seating between presentations.

    • PAGOBICCOS

      Jan 2018 - now
      Marketing Manager

    • JoyBrands

      May 2019 - May 2022
      Digital Marketing Executive

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ma. Fernanda Gonzalez
      Course Director's Awards Full Sail University Aug 2015 Recognition from Course Directors for an outstanding work in the following courses:- Business Law- Business Ethics and Social Responsibility- Event Management- Entertainment Business Models
    • Awarded to Ma. Fernanda Gonzalez
      Honors The Excellence Program Committe, Full Sail University. Aug 2015 - In recognition of an outstanding scholastic record.- Selected for membership into the EBBS/MBBS Excellence Program.
    • Awarded to Ma. Fernanda Gonzalez
      Valedictorian Full Sail University Aug 2015 Valedictorian is the graduate with the highest GPA of his or her respective graduating degree program.

  • Volunteer Experience

    • Community Service

      Issued by Latiendo X Mexico on Apr 2011
      Latiendo X MexicoAssociated with Ma. Fernanda Gonzalez