Mariana Aguilar

Experience

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  Foster Agency

  Sept 2015 - Jul 2016

  Strategy Intern

  Worked for: A.C.Camargo, Goodyear, Castrol, Hospital Santa Joana, Bayer Crop Science• Development of communication analysis together with the Business Intelligence (BI) team.• Benchmark analysis to help the team with references.• Development of briefs for the team.• Creation of wireframes, content, and creative texts.• Development of a questionnaire for qualitative and quantitative research.

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  FCB Brasil

  Aug 2016 - Jan 2020

  I worked for: TEGRA Incorporadora, Consul• Participated in the launch strategy of about 10 TEGRA projects.• Developed campaigns to sell stock.• Participated in the TEGRA brand repositioning communication.• Elaborated a relationship marketing strategy with the company's leads, having as variables the temperature, time of purchase, and contact time.• Developed a tactical content plan for Consul's social networks.• Participated in Consul brand planning for 2019.• Developed works that need a deep understatement of the consumer/user journey, finding their pain points through research, interviews, and surveys. Show less

  • Strategy Analyst

    Jan 2019 - Jan 2020

  • Strategy Assistant

    Jul 2017 - Dec 2018

  • Strategy Intern

    Aug 2016 - Jun 2017
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  Wunderman Thompson

  Jan 2020 - Oct 2023

  Worked for: Coca-Cola, Schweppes, Tramontina, Google, Bayer, Genera• Structured and organized the job description of the positions in the area, which contributed to the development of the employees.• Developed, with the team, the Tramontina Churrasco repositioning campaign (Tramontina is a Brazilian Home Appliance's brand).• Developed the strategic plan for the institutional communication of the Tramontina brand during the pandemic and the strategy for the 2021 campaign.• Planned Tramontina's Always On content and influencer strategy.• Strategy definition for Coca-Cola and Schweppes opportunity communications, such as sponsorship of Afropunk, MTV Miaw (MTV brazilian music event), Big Brother Brazil.• Present documents in English. Show less

  • Strategic Planning Manager

    Mar 2022 - Oct 2023

  • Senior Strategic Planner

    Jan 2020 - Mar 2022
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  StudioX

  Sept 2023 - Apr 2024

  Regional Strategy Manager for StudioX Latam

  Marcas Trabalhadas: Fanta, Schweppes, Schweppes Premium Drinks, Sprite, Coca-Cola, PowerAde, Flashlyte

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  Media.Monks Brasil

  Apr 2024 - now

  Senior Strategist