Trandafir Ana

Experience

• 

  Hewlett Packard Enterprise

  Jul 2017 - Jun 2018

  Technical Presales intern
• 

  BearingPoint

  Jul 2018 - Aug 2020

  • Worked as a UX designer on projects in various industries: operations and supply chain management, retail, automation, and construction• Product designer of ETM.next, a platform for managing equipment, tools, and fleet assets, collaborating with an international team of product owners, subject-matter experts, and developers throughout the project• Covered the business analyst role in most of the projects (planning, estimations, and strategy)• Product discovery workshop designer and facilitatorDeliverables: Wireframes, Prototypes, User flows, User journeys, Site maps, User surveysTools: Figma, Axure RP, Sketch, Balsamiq, InVision, Lucid Chart, Typeform, JIRA, Azure DevOps Show less

  • UX Designer

    Jan 2019 - Aug 2020

  • UX Designer & IT Business Analyst (Trainee)

    Jul 2018 - Jan 2019
• 

  Verifone

  Aug 2020 - Feb 2024

  UX Designer

  • Product Designer for payment portals and e-commerce capabilities - designing, improving, and maintaining coherence across key features: checkout experience, merchant onboarding, reporting, or payment link management• Collaborating closely with product managers, owners, and developers throughout the entire design process (discovery, definition, design, implementation, testing)• Collaborated with CRO professionals to optimize checkout flows for multiple vendors• Leveraged research and analytics data to inform design decisions and product improvements across projects • Established a research repository for efficient knowledge sharing, optimizing product decision-making• Contributed to the development and improvement of interaction design and UX copy of design system components• Organized and maintained a comprehensive documentation library for design projectsDeliverables: User research reports, Competition analysis reports, User flows, Journey maps, Wireframes, Prototypes, and Project documentation end-to-end (including design specifications and changes log)Tools: Figma, Adobe XD, Miro, Hotjar, Google Analytics, JIRA, Confluence Show less

• 

  Brainster

  Mar 2021 - May 2022

  UX Mentor & Trainer

  • Designed and facilitated UX workshops (Storytelling, Interaction design, Prototyping, UX writing, Presenting design work to stakeholders) for non-design professionals during their journey to learning the basics of UX design• Mentored diverse student teams through hackathons, guiding them through the design process and providing feedback for refining their design proposals

• 

  SeedBlink

  Apr 2024 - now

  UX / Product designer