Svetlana P.

Experience

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  Innovative Language Learning Co Ltd

  Oct 2011 - May 2013

  Executive Content Strategist & Voice Actor

  Planned and Developed Educational content for Russian Language numerous podcasts, video lessons, online dictionaries and smartphone apps; Voice actor and narrator for more than 150 podcasts and audio dictionary; Main host and a copywriter for Russian Language Beginner and Alphabet video series, 50 episodes; Extensive interpreting and proofreading services and management of VIP subscribers’ accounts; Premium tutor for advanced language learners and customer retention manager; Show less

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  Sony Electronics

  Jun 2013 - Mar 2016

  -Creating regional ATL & BTL materials with implementation on various platforms, social, paid and owned media, TVC, shop front etc.;-Planning, creative directions and project management of numerous video and photo shoots overseas (Australia, Croatia, Singapore), digital marketing campaigns and business conferences. -Brand management of Sony’s High-Resolution Audio products; -Web content creation and coordination of an extensive line-up of Sony’s products; -Work with Tokyo and Singapore HQ team to develop short/long term marketing strategies for AMEA region; -Manage Sony’s external relationships with creative and media agencies, production houses and various vendors; Show less Placement at Sony’s Regional Corporate Communication department helped me to learn everything about external and internal communications, local and regional media relationships, bloggers and KOLs engagement. I particularly excelled at employees communication, development of regional business newsletters, creating and maintaining Sony’s regional products’ award data base; Placement at Digital Imaging Product Marketing Division put me in charge of regional marketing and sales planning for Cyber-shot and DI Accessories, month-end financial report, products’ sell through analysis and local sales companies support; Besides two internal job rotations, I was also a head of Health & Fitness Committee, where we organized various health and work out activities. I also managed to get a Singapore Government Health promotion Grant that allowed us plan and execute more activities for Sony staff for consecutive years. Also as a part of support a to corporate HR team I headed a Fresh Grads Recruitment Marketing group and helped to develop memorable and insightful collateral, conduct several recruitment talks at Singapore’s key universities and increase job application rate by 30%. Show less

  • Assistant Marketing Manager, Sony Middle East & Africa Market Development

    Nov 2015 - Mar 2016

  • Regional Brand & Content Marketing Senior Executive

    Jun 2013 - Nov 2015

  • Sales & Marketing Management Associate

    Jun 2013 - Jun 2014
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  WPP-Scangroup

  Apr 2016 - May 2018

  Digital Marketing Director

  Developing and managing Digital marketing strategies for clients like KCB, Barclays, OLX, UAP, Old Mutual, Faulu, Britam, Tecno and SportPesa;- Leading digital transformation initiatives across various businesses in Kenya;- Managing online brand and product campaigns to raise brand awareness- Developing new strategic partnerships in the area of technology, innovation and customerexperience to keep the company at the forefront of developmentAchievements:- Launch of KCB App intergraded product marketing campaign in 2016 that resulted in 193%revenue increment and 163% increase in acquisition rate for the client.- Launch of UAP Group Thematic brand campaign that has increased the conversations aroundbrand by 200% and exposed the hero video asset to 3mil people within 4 weeks;- MSK award 2016 for the best integrated product launch campaign, KCB APP- SOMA Award for the best social media management in financial industry, client KCB Bank- Received Dubai Lynx award for UAP Thematic campaign "Keep Good Company" - Led IMC campaign #Tujiamini for SportPesa, the largest gaming company in Kenya Show less

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  Tandem Network

  May 2018 - now

  Founder and Director

  Here in Tandem, we believe in a power of content! People aren’t averaging 100 million YouTube video views monthly or 320 WhatsApp visits to watch ads, they are there to laugh, listen and learn. Content is our passion and a science we study well. We work with brands because we believe that every brand has a story to tell and when one is linked with the right storyteller great campaigns emerge. We strategise, we analyse, we listen and we craft our creative content to deliver maximum results to the businesses. Show less