Alex Li

Experience

• 

  Canucks Sports & Entertainment

  Sept 2012 - May 2013

  Media Relations Associate Co-op

  • Produced creative content for the Canucks Game Day Magazines, which were distributed to over 18,000 fans during home games.• Independently conducted player interviews, crafting unique articles focused on highlighting athletes and their careers. • Collected and provided media and team personnel with game notes, statistical packages, and media clippings on a daily basis. • Wrote and edited press releases, media advisories, game day magazine features, and other publications.

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  REVEAL Business Group

  Jan 2014 - Nov 2015

  Co-Chair

  • Developed academic content and strategy for the REVEAL Business Competition, spanning competition structure, live business challenges, competition day logistics, and our proprietary industry simulation.• Developed and launched IGNITE Competition, a business competition designed and tailored to challenge and develop secondary students with the focus of personal development. Over the span of one year we hosted 100+ secondary students across Vancouver.• Involved with the overall communications content and strategy of the organization, on various online platforms. Show less

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  BCAA

  Sept 2014 - Dec 2014

  Marketing Coordinator Co-op

  • Managed the partnership between the Seattle Seahawks and BCAA to help promote BCAA Travel insurance through an online contest and digital promotions.• Managed the BCAA's Travel Insurance Incentive program’s internal communication and logistics with over 20 BCAA retail locations.• Drafted and edited various promotional copy for both online and print ads.• Assessed BCAA’s present and past digital marketing metrics, to develop and present recommendations for future online promotions to BCAA’s Marketing Directors. Show less

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  Electronic Arts (EA)

  Dec 2015 - Dec 2016

  • Worked with internal brand team to develop key marketing strategies for EA SPORTS UFC franchise. • Collaborated with product development to optimize live service plans through in-game telemetry analysis and competitive industry research.• Conducted competitive product research presenting findings to product development leads.• Coordinate the execution of UFC Ultimate Team related marketing promotions with product development, communications, and marketing analytics.• Developed marketing program retrospectives assessing effectiveness and providing recommendations. Show less

  • Marketing Coordinator

    May 2016 - Dec 2016

  • Marketing Asset Coordinator

    Dec 2015 - Apr 2016
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  Bench Accounting

  May 2017 - Apr 2018

  Business Development Specialist
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  Electronic Arts (EA)

  Apr 2018 - now

  • Global Brand Manager

    Jun 2021 - now

  • Associate Brand Manager

    Apr 2018 - Jul 2021