Annie Reyes

Experience

• 

  Optilaser,Corp.

  Jan 1989 - Dec 1997

  South America Sales & Marketing Director - Music Industry

  • Product development and new product launches for emerging technologies.• Traveled extensively to negotiate with customers and provide quotes. • Attended trade shows and advised on product enhancements.• Established corporate strategies for the development and implementation of infrastructures in sales, marketing, research & development.• Maximized profits through establishing efficient vendor negotiations and contracts, and by identifying and reducing unnecessary cost factors.• Conducted bottom-up reorganization of the Latin-American sales team to maximize a major new product release.• Developed promotional campaign to increase sales revenue, achieving a growth of 68% in the first year. Show less

• 

  TV Store

  Dec 1997 - Dec 1999

  Director of Telemarketing

  • Responsible for sales cold calling with a staff of 70 employees. • Conducted screening, interviews, hiring and training for management personnel. • Developed and managed the telemarketing campaigns and assisted in the development of radio and print marketing programs. • Ensured the performance of customer replies in accordance with industry trends. • Established and managed the quality control department responsible for the verification of sales appointments and reduction of dead-end sales calls. • Managed and improved the overall performance of the telemarketing department. • Conducted shift meetings, and analyzed the market responses from our advertisements.• Managed the in-house design and production of advertising, packaging, interactive demonstrations, and trade shows and event support materials Show less

• 

  Asawi

  Jan 2003 - Sept 2005

  Director of Creative Services

  Head of Department overseeing all creative services including:• Packaging • Advertising • Annual Reports • Trade Shows & Sales Materials • Product Development • Structural Development • Client Liaison • Team Support • Relations with Outside Vendors • Overseas Liaison with Asian Production• PowerPoint & Flash Reports • Press Releases • Event Planning • Developed a sales catalog of over 500 products enabling sales team to customize presentations from selected pages. • Brought consistency to the company’s corporate identity across all departments and materials. Show less

• 

  Bee Socialite

  Feb 2007 - now

  CEO - Bee Socialite

  • Conceptualized and designed branding identity collateral, direct mail packages, brochures, print advertisements, annual reports, calendars, menus, signage, and websites. • Provide creative leadership for complete design process including market research, visioning, concepting, design and implementation of projects. • Communicate with clients throughout design process to successfully meet design goals. Collaborated with writers, printers, designers, web developers, and production managers during all phases of project span. • Managed print bidding and production, billing, purchasing and project scheduling. Clients include: City of Miami, Miami-Dade Water & Sewer Department, Kiwanis of Little Havana, Coconut Grove Art Festival, Bonjour Television Network, Kiwanis of Little Havana, IntermediaTouch, 305 Help Now. Show less

• 

  Kiwanis Of Little Havana

  Jan 2019 - now

  Director of Promotions & Public Relations

  • Lead the public relations, marketing communication and branding strategy for three brands: Carnaval Miami, Kiwanis of Little Havana Foundation and Kiwanis Club of Little Havana. • Responsible for the promotions and marketing plan for Carnaval on the Mile and Calle Ocho Music Festival, the largest Hispanic music festival in the U.S. • Write and publish press releases, brochures, and publications and following up with media (newspaper, magazines, radio, and television) when launching/ wrapping up an event or a project. • Responsible for coordinating, create, and producing all Social Media and Website content for Carnaval Miami, Kiwanis of Little Havana Foundation and Kiwanis Club of Little Havana. • Analyze data metrics to revamp and expand the social media communications strategy, curating eye-catching content in line with new branding priorities. • Liaise with established and new media partnerships, such as Univision, Telemundo, iHeart, The Miami Herald, Diario Las Americas, WPLG10, Actualidad Radio, ESPN Desportes, Comcast and Clear Channel to inform the local community of all upcoming Carnaval Miami events. • Cultivate new partnerships with key local publications (Miami New Times, Edible South Florida, Gables Magazine, Doral Family Journal, Miami.com and Culture Owl, Community Newspaper, Calle Ocho News), strategically increasing marketing efforts and boosting positive media impressions by 18%. • Utilize intricate knowledge of both the local community and the state of Florida as a business destination to expand partnership with the Greater Miami Convention & Visitors Bureau and the Florida Department of State Division of Cultural Affairs . • Lead, mentor, coach, develop and encourage excellence from the entire communications team (PR, videographers, photographers and interns), increasing office morale while also ensuring that projects are completed on-time and under budget. Show less

• 

  Hivedeco

  May 2021 - now

  CEO

  Ana Maria Reyes, better known as “Annie”, is a successful and versatile designer. She gives her magic touch to the things we use every day. “I love giving life and color to utilitarian pieces and generating a smile in everyone who acquires them.”With an experience of more than 30 years in the world of graphic design and marketing, Annie has also been immersed in the world of decoration and art.Much of her inspiration comes from her observation of nature created by God, her interest in mankind, and her love of the arts. In addition to transmitting a message through her paintings, she also aspires to incite the imagination of the audience, who will complement the story of each piece with her own imagination. Show less