Katarina Simmer

Experience

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  Concept to Creation Design

  Jan 2007 - Jun 2022

  Owner, Marketing and Communications

  As the proprietor of a graphic design and marketing agency, I successfully managed enduring relationships with diverse clients across government, commercial, and NGO sectors. Serving as the primary marketing and communications consultant, I ensured consistent brand representation across all business and promotional materials. My responsibilities encompassed:· Graphic design and pre-press oversight for a wide array of printed materials, collaborating with a network of printers from pre-production through post-production.· Copywriting and content creation across multiple platforms.· Development of interactive forms and digital assets.· Creation of comprehensive branding and identity packages.· Strategic formulation and execution of marketing plans, spanning digital and print mediums.· Proficient event planning, encompassing publicity, media, and public relations.· Successful implementation of fundraising, donor acquisition, and endorsement campaigns targeting high net worth individuals. Show less

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  Black Press

  Jan 2007 - Apr 2010

  In the role of Advertising Controller for Black Press Newspapers, I executed a range of responsibilities that optimized advertising operations and revenue generation. My duties included:• Ad Booking and Negotiation: Managed the booking of all ads into the computer system and negotiated price and placement for clients in both local and external newspapers.• Revenue Maximization: Calculated newspaper size based on revenue and line size of booked ads, maximizing each paper’s profitability.• Layout Planning: Created ‘dummy’ newspapers, mapping out the placement of editorial and advertising content. This served as a visual guide for the editor-in-chief and production manager in building the digital framework for the newspaper.• Cross-Departmental Liaison: Acted as a liaison between advertising, creative, and editorial departments, enforcing booking and press deadlines for seamless operations. Show less

  • Advertising Controller

    Oct 2009 - Apr 2010

  • Graphic Designer

    Jan 2007 - Apr 2010