
Maitê Rodrigues
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About me
Business Intelligence Team Lead
Education

Universidade Federal de São Paulo
2007 - 2012Bachelor Chemical EngineeringActivities and Societies: • Scientific Initiation, CNPq/PIBIC Fellowship, 2008 - 2009 • Teaching Assistant for General Chemistry UNIFESP Fellowship, 2007 • Teaching Assistant for Physics IV UNIFESP Fellowship, 2009

FIAP
2020 - 2021Master of Business Administration - MBA Big Data (Data Science)
Experience

Squaw Valley USA
Dec 2009 - Mar 2010Hostess• Exchange experience: Three-month working as Hostess at Squaw Valley Ski Corp, USA

Diversey Inc
Sept 2010 - Jun 2011Marketing Process Intern• Performed analysis for management of corporative materials, feedstock and delays• Assisted in the coordination of the Brand Migration project for Laundry and Institutional products• Developed tools for Portfolio management

Itaú-Unibanco
Jul 2011 - Jun 2012Internship in Business Intelligence• Assisted in the creation of the Return Report for Pension Funds• Assisted in the development of the Market Funds Report for the weekly Personnalité’s Committee• Analyzed Market Share data of the Investment Products for personal and corporate customers • Created Comparative Funds Report on Quantum Axis and Economatica tools

Itaú Unibanco
Jul 2012 - Aug 2018• Used market data analysis to match the best investment offer with each client profile• Implemented and presented in the weekly Communication Room for remote financial advisory for Itau Uniclass clients • Analyzed revenues, costs, net new assets and assets under managed to develop the strategic planning and reports for the director of International and Private Clients• Created studies and campaigns for potential customers by bank segment and followed-up the campaign performance• Monitored the Investment Products Performance of the 5 largest Banks in Brazil for competitor analysis• Updated and Followed-up the Funds Comparative Tool (Lâminas Online)• Managed information on SAS Database Show less
Mid-Level Business Intelligence Analyst
Jul 2014 - Aug 2018Junior Business Intelligence Analyst
Jul 2012 - Jun 2014

MUJI Canada Limited
Oct 2018 - Dec 2018Sales Associate• Received shipments and stock org dos produtos recebidos e de estoque• Responsible for opening and closing the store• Developed sales skills, focusing on Women Gardments, Health ad Beauty and Aroma Bar • Customer services• Managed the cash register for sales, exchanges and returns • Participated in the store expansion

Via Varejo SA
Nov 2019 - Mar 2021Senior Data AnalystGeneration of monitoring reports of the main indicators of the evolution of the banQi Digital Portfolio with Casas Bahia and Physical Store OperationsData analysis and studies for management monitoring and measurement of store incentivesRecurring alignment of the data area with the American company Airfox, which develops the applicationValidation and approval of information to be integrated into the company's new database modelStudies developed to prevent fraud in the banQi store operationElaboration and audience survey for CRM audiences on Google Ads and Facebook AdsHigh volume data handling using Databricks and SAS (Teradata / Azure Synapses)Data Visualization – reporting migration from Tableau to Power BI Show less

99
Apr 2021 - Jan 2023Growth Data Manager at 99Manage a team to support with data business decisions related to resource allocation, competitive intelligence, strategic projects, public and government relationsData analysis and studies to measure and evaluate CRM campaignsExtraction, manipulation and organization of Brazil databases in Lifecycle, supporting the campaign area and partner areas, such as Operations and FinanceData Management and GovernanceManagement of demands related to data in Lifecycle - user's moment of lifeBusiness insights - new segmentation, campaign optimization, modeling and new communication channelsDevelopment and Maintenance of reports and dashboardsHigh volume data extraction and analysis using HiveUsage of DiDi's proprietary tools (Data E, Data Fetch, Data Dream) Show less

Amazon
Feb 2023 - nowBusiness Intelligence Engineer, Team Lead
Aug 2023 - nowBusiness Intelligence Engineer
Feb 2023 - Aug 2023
Licenses & Certifications

Certified Financial Planner
Planejar - Associação Brasileira de Planejadores FinanceirosFeb 2016
Volunteer Experience
Director of Communication and Marketing
Issued by Matemática em Movimento on Jun 2022
Associated with Maitê RodriguesSocial Media Manager
Issued by Matemática em Movimento on Jul 2021
Associated with Maitê RodriguesSocial Media Volunteer
Issued by Matemática em Movimento on Feb 2021
Associated with Maitê Rodrigues
Languages
- inInglês
- esEspanhol
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