Ana Torres

Experience

• 

  Cajamar Caja Rural

  Jul 2012 - Aug 2015

  Account Manager

  - Managed a large portfolio of new and existing partners by developing targeted strategies to improve account performance.- Advised customers on financial matters and promoted financial services and marketed specific bank programs.

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  Wayfair

  Jun 2016 - Dec 2019

  - Led the implementation of a new premium product (WayMore), partnering with the product and development teams to define and drive the roadmap, managing a team of 5 QA team members and driving multiple initiatives to improve the on-site user experience and usability- Conducted usability testing and research, and mapped out the finding to come up with new insights.- Collaborated in Design thinking sessions and created low, mid-high fidelity prototypes- Had full ownership of the Category incl. roadmap planning, execution & managing a team of 3 FT employees across different experience levels (+ 30% assortment growth within 6 months and increased click-to-basket rate for kitchen and bathroom classes by 500%) - Run and facilitated sprint planning meetings with different stakeholders (sales, marketing, product) in order to ensure team alignment and task execution- Contributed to talent growth for the department by planning and facilitating workshops & regularly interviewing candidates Show less - Conducted user research by internal data analysis to understand user needs & behaviors and deliver actionable insights to enhance the user journey and product development. - Managed multiple CRO projects to re-define the current site logic, design and visuals based on UX test results, internal data evaluation and market trends- Implemented roadmap based on ROI estimates and aligned with stakeholders for execution- Developed strong business relations with new and existing partners. Successfully renegotiated business terms to increase assortment size, reduce returns and improve conversion rate. Show less

  • Supplier Experience Manager | Team Lead

    Jan 2018 - Dec 2019

  • Customer Experience Manager | Researcher

    Jun 2016 - Dec 2017
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  Offsite-Team

  Aug 2020 - Jan 2021

  User Experience Designer

  - Collaborated with clients & stakeholders to identify opportunities for innovation and educate them on best in class UX initiatives (surveys, user personas, journey maps) - Conducted competitive analysis and research to uncover customer needs, captured requirements, wireframing, final design and worked with the engineering team to implement new features as well as to redesign the site logic

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  Avantio

  Jan 2021 - Jun 2022

  Product Designer

  - Responsible for all things UX working on projects for the core product of Avantio - Educating stakeholders & clients on agile, design thinking and the importance of research to build new products that add value to our customers- Capturing requirements through quantitative and qualitative research, surveys, user interviews, design sprints, IA, wireframing, prototyping, conducting usability testing and final design- Running regular meetings with stakeholders to ensure engagement and collaboration throughout the entire product development process.- Continuously testing generated solutions (low-mid- high) to iterate on the design as many times as needed, before handing it over to the development team- Collaborate with the development team to ensure that all the deliverables are actionable while keeping an 'up to date' design system Show less

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  Roche Diabetes Care

  Jun 2022 - Mar 2023

  Senior Product Designer
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  Factorial

  Mar 2023 - now

  Senior Product Designer