
Damion Van Slyke
Brand Communications & Advertising

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About me
Vice President Marketing + Creative
Education

Grand Valley State University
1996 - 1999BFA Graphic Design
Kendall College of Art and Design
1993 - 1995Illustration
Experience

Steelcase
Nov 2004 - Feb 2010Brand Communications & AdvertisingAs part of a dynamic and nimble in-house team, over a period of 5 years, we transformed the Steelcase brand while winning over a hundred design awards. Our work was published in Comm Arts, How and Print Magazine. Primary projects included product launches, executing NeoCon strategy and an eventual global brand evolution.

Detergent Design
Jan 2011 - Oct 2020OwnerI wore many hats of a small business owner and Creative Director of Detergent Design. Operating my own full service creative firm gave me many opportunities to grow; specifically investing into and leading employees, and sharpening skills that pertain to vision direction and strategy development. During this time, our projects ranged from shooting and editing promotional videos for a local non-profit to revamping branding systems.

Damion Van Slyke Photography
Jan 2018 - nowPhotographerDamion Van Slyke is a commercial photographer and director located in the Midwest. With his keen eye for detail and a passion for visual storytelling, his editorial style approach gives the viewer an immersive and captivating experience. Capturing moments that transcend the ordinary, where every frame tells a compelling story, Damion’s distinctive style brings a fresh perspective and a touch of creativity to every project.

Kimball International
Nov 2020 - Jun 2023Creative DirectorOversaw the digital and creative transformation of Kimball International and its sub-brands. Led a team in implementing a brand refresh, including new standards, photography, rendering guidelines, improved web and digital experiences, and revamped showrooms and physical applications.

Freelance
Jun 2023 - Nov 2024Creative Director
Kwalu
Oct 2024 - nowVice President Marketing + CreativeAs Vice President of Marketing at Kwalu, I lead our brand’s strategy and execution to craft environments that inspire care, comfort, and connection in healthcare and senior living spaces. Embracing Kwalu’s values of being bold, curious, nurturing, and authentic, I oversee a team dedicated to impactful storytelling and aligning marketing initiatives with Kwalu’s commitment to durability, innovation, and well-being. My role includes directing brand development, elevating Kwalu’s presence in the B2B market, and fostering a collaborative, growth-focused environment. Through strategic planning and creative direction, I work to ensure Kwalu’s unique message resonates with industry leaders, supporting our reputation and growth. Show less
Licenses & Certifications
- View certificate

Improve Your UX Design Skills
LinkedInJan 2023 - View certificate

Empathy in UX Design
LinkedInDec 2022 - View certificate

UX Foundations: Research
LinkedInDec 2022 - View certificate

UX Deep Dive: Analyzing Data
LinkedInDec 2022 - View certificate

UX Foundations: Storytelling
LinkedInDec 2022 - View certificate

UX Research: Journey Mapping
LinkedInNov 2022
Honors & Awards
- Awarded to Damion Van SlykeTelly Award - We Are Makers Video Telly Awards May 2023
- Awarded to Damion Van Slyke1 Silver and 1 Bronze Telly Award Telly Awards 2022 We received the awards for our Perfect Harmony animation video and 1 Bronze award for our work on the EverySpace launch video.
- Awarded to Damion Van Slyke1 Silver & 3 Bronze Awards Telly Awards 2019
- Awarded to Damion Van Slyke2 Silver Addy Awards Addy Awards 2012
- Awarded to Damion Van Slyke2 Silver Telly Awards Telly Awards 2011
- Awarded to Damion Van Slyke41st Annual Creativity Awards Creativity Awards 2011
- Awarded to Damion Van Slyke2 Gold, 7 Silver, Gold and 2 Silver Regional Awards Addy Awards 2009
- Awarded to Damion Van SlykeJudges Choice Addy Awards 2009
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