Tracy Domish

Experience

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  KPMG

  Apr 2000 - Apr 2005

  Business Unit Marketing Manager

  Designed and managed audit, tax, and advisory practice marketing initiatives for Big Four professional services firm. Directed area and national resources, ensuring seamless delivery of local marketing initiatives, such as marketing plans and strategy, proposals, public relations, sponsorships, and event support. Advised partners andmanagers on strategic business development initiatives regarding client retention, conversion, and acquisition.

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  Legal Marketing Association

  Jan 2005 - Dec 2013

  Minnesota Chapter Past President and Board Member

  • Sponsor recruitment and relations.• Recruited committee members and key Board positions.• Ensure compliance with by-laws, programming development, membership satisfaction and growth, communications and conference planning committees, serve as the public face of the 90-member non-profit organization.

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  Rider Bennett LLP

  Jun 2005 - May 2007

  Marketing Director

  Supervised a department of four marketing professionals and a $1.7M business development budget at a mid-sized regional law firm. Recommended initiatives to enhance the firm's profile in key markets to Business Development Committee. Consulted with fourteen practice group chairs to develop and implement strategic business development practice group plans and budgets.

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  Foley Mansfield

  Jul 2007 - Apr 2008

  Director of Business Development

  • Responsible for the marketing function at a 120-attorney national firm with seven offices. • Digital and hard copy marketing collateral development and management.• Internal and external communications and brand management.

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  Larkin Hoffman Daly & Lindgren Ltd

  Apr 2008 - Aug 2012

  Marketing and Client Services Director

  • Responsible for managing marketing and business development at a 75-attorney regional law firm. • Recommend, develop, and implement individual and practice group business development plans based on competitive analysis, organizational climate, and firm growth strategy. • In coordination with firm leadership, developed firm policies to ensure consistency in external branding communications. • Oversaw the day-to-day function of the marketing and business development department and managed a $700K business development budget. Show less

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  Engelmeier & Umanah

  Apr 2014 - Jul 2015

  Assistant Office Administrator

  • Improved client onboarding efficiency by managing the potential new client process from intake to file opening. • Enhanced firm operations and vendor relations while advising on business development and process improvement. • Streamlined operational duties across 2 locations of a 7-attorney employment law firm.

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  Clarivate CompuMark

  Jul 2015 - Aug 2016

  Document Review Attorney

  • Ensured compliance with legal standards in collaboration with Am Law 100 firms by managing document review. • Achieved 100% accuracy in document review processes by assessing responsiveness, identifying attorney-client privilege, and determining the necessity for redactions. • Increased client confidence and improved consistency in legal discovery processes via quality control.

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  Thomson Reuters

  Aug 2016 - now

  Internal Title - Digital Experience Lead - Corporates Legal and SMB• Enhanced customer retention and satisfaction through a customer-centric digital strategy that optimized the user journey and personalized interactions.• Increased digital sales, streamlined customer engagement by leading high-profile, cross-functional digital initiatives. • Launched a Segment Selector feature on the Digital Commerce Platform, driving higher average order value and reducing incorrect purchases by guiding customers to the appropriate segment-specific plans. • Reduced support inquiries and increased digital tool adoption by collaborating with cross-functional teams to implement advanced customer success tools. • Developed and executed go-to-market strategies, aligning Westlaw product features with corporate client needs, resulting in increased sales and customer satisfaction. • Implemented a new digital signature process, enhancing contract completion speed, improving user experience, and reducing sales cycle times through automation and clarity. • Boosted customer lifetime value and renewal rates by designing digital frameworks that improved overall client engagement and retention. • Improved conversion rates by leveraging data analytics to track and optimize digital sales initiatives. Show less

  • Digital Experience Lead

    Sept 2022 - now

  • Account Executive - Corporate Counsel - West TX, Eastern CO, NM and OK

    Jan 2022 - Sept 2022

  • Associate Account Executive, Corporate Legal Solutions

    May 2021 - Dec 2021

  • Digital Solutions Specialist

    Jan 2021 - Apr 2021

  • Client Account Manager, Corporate Legal Segment

    Aug 2016 - Jan 2021