Ateaf Aminuddin

Experience

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  ACE Advertising & Marketing Communications

  Jul 2001 - Jun 2005

  ACCOUNT MANAGER

  *managing a portfolio of accounts (hospitality sector, Retailers, Financial intuition, Car dealers);*dealing with all aspects of an advertising & marketing campaign; *leading project management activity; *ensuring necessary actions are undertaken; *handling accounts of more than $250,000*researching new business leads and pitching for new business; *attending client meetings; *maintaining and building relationships with existing clients & suppliers/ vendors; *completing financial & administrative work, as required. Show less

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  THE One Total Home Experience

  Jul 2005 - Jul 2007

  Graphic Designer | Marketing Coordinator

  Functions & Responsibilities included: *To create, implement, manage and review visual strategy, impact and manage costs of resource, design, props and suppliers *To manage close successful working relationships with senior business managers *Consistent liaison with the Graphics team should be maintained to ensure timely completion is adhered to and in the event of a delay the Graphic Coordinator should inform the respective department of the reasons and negotiate a new completion date *Maintain positive working relationships with the Retail Manager/Communications Manager and consistently liaise with him on new (copy) and also ensure any new job specifications have been (proof read) before passed for final printing *Maintain a record of `In-house costing for graphic work and prepare a monthly report of charges. This report should be forwarded to Accounts to ensure that expenses are allocated to the correct budgets *Source new suppliers by obtaining quotations and samples to make a quality and cost comparison ensuring the best price is received whilst maintaining the standard company quality *Order printed materials for Head Office and the showrooms as may be required, following up the orders to make sure deadlines are met *Checking the printing has been received in the correct quantity and meets quality standards before passing for payment. Maintain a spread sheet to record all prices of external printing so a comparison can be made on future projects *Keep the printed materials catalogue updated and distribute to the showrooms hence management and personnel consistently have the latest information available *Communicate all new standards and up-dates to existing standards of graphic material to the stores for their implementation *Prepare a weekly priority and progress status report and forward to the Retail Manager/Communications Show less

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  Radisson Blu

  Aug 2007 - Jul 2011

  Graphic Designer | Marketing Coordinator

  *Design and execution of all Marketing collateral *Develops all hotel marketing and promotional collateral according to brand standards *Assists PR & Marketing manager with day to day marketing tasks and coordinating marketing projects and activities as requested *Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors *Support the scheduling and organizing of the creation of website content *Work with the PR & Marketing manager to help deliver content for the hotel*Represent the organization in a professional and congenial manner in person, in telephone conversations and in written correspondences * Managing the media distribution list e.g. keeping it up to date, implementing new contacts, tracking all data *Creating PO’s, liaising with the accounts department, keeping track of all artwork bookings etc. *Understanding the hotel’s purpose, history, policies and programs *Work with mailing system by replying to mail/email, take action and distribute as appropriate.*Other duties as required or assigned Show less

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  AXA Insurance (Gulf) B.S.C. (c)

  Aug 2011 - Aug 2013

  Graphic Designer | Marketing Executive

  *Responsible for the day to day online & offline Advertising & Marketing needs in the Gulf Region i.e.(UAE, Qatar, Bahrain, KSA, Oman, Kuwait) and maintaining the Brand image of AXA.*Assisting the CMO with the coordination of multiple projects*Develop and design marketing materials, TV adverts, Radio adverts in coordination with in-house graphics designers, outside agencies and suppliers*Update website & social media interface and contents monthly*Daily coordination with media agencies and media monitoring agencies*Coordinate Artwork dispatch and launch of advertising in press, TV, Radio etc*Support the CMO with the management of marketing budget*Manage supplier database Show less

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  Web & Mobile Solutions

  Sept 2013 - Apr 2018

  Product Designer - E-commerce

  *Design and production for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates*Designed / architecture an e-commerce Prototype for an e-commerce Fashion Outlet (Mr.Taylor) – kindly view the prototype ( https://xd.adobe.com/view/8 1aa6c07-a200-42a4-82aaa6ab17f29750/?fullscreen )*Designed and developed using CMS - WIX Platform, an e-commerce website (e-store)for refurbished print & photocopy machines ( https://ateafaminuddin.wixsi te.com/alfaraeenah )*Designed a Nike Shoes Model App that lets you check if the Nike shoe model you choose is available in the store near you (kindly check website) https://ateafaminuddin.wixs ite.com/portfolio/nike-shoestore-app *Re-designed concept of the online store FENDI (Italian Luxury Fashion House). Updating the user interface in a more convenient demonstration of products. https://ateafaminuddin.wixs ite.com/portfolio/fendiconcept-redesign *Deal with Senior Stakeholders and prepare rough drafts *Conduct layout adjustments based on user feedback *Working with best practices of UI/UX principles Show less

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  Advansoft - UAE

  May 2018 - Jun 2019

  Product Designer | UI / UX Designer

  *Produce the design and production for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates. While some projects may require directing external resources, the role is expected to be hands-on.*Translate product positioning, existing research, and offline/online Marketing strategies into effective designs.*Work with e-commerce team and internal and external developers to ensure aesthetics also are aligned with usability, accessibility, and web standards.*Work with developers to ensure properimplementation within a web environment and ensure consistency and integrity of the creative vision.*Work with Director of Digital Marketing to translate and create marketing requirements into compelling, appropriate campaigns and designs*Manage and produce digital design work, including banner sizing and versioning*Translate wireframes into simple, easy-to-use User Interfaces -*Created user-centered designs & experiences for our clients Dubai Islamic Bank(https://ateafaminuddin.wi xsite.com/portfolio/dib) , Dubai Police, RTA Salik etc (kindly check website https://www.advansoft.ae/portfolio)*Worked on In-house project created UI/UX designs for an informative / social mobile app (StarsChoice – download current app from Google Play Store / Apple Store ) & ( B1Menu - kindly check website https://b1menu.com/ )* Ensure consistency of brand and creative across digital customer touch points. *Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics. *Other duties as assigned. Show less

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  DarkMatter LLC

  Jul 2019 - Nov 2019

  Lead UI / UX Designer

  Leading a team of Technical Product Owners, Architects, Developers and Designers to create compelling and creative user experiences, that strike a balance between the user's intent and the business’s needs. Help ensure all Technology solutions are fit for purpose, improve end user productivity which are easy and enjoyable to use.Working with the Digital X1 team, to ensure all experience designs and inputs are by industry standard best practices and from research and product teams.*UI /UX Designing for Abu Dhabi Government Authority https://www.tamm.abudhabi /en*Creating symbols , components, libraries, Style & User - interface guidelines, Design Language System, wireframes, storyboards, user-flows, process-flows and sitemap to effectively communicate interaction and designs.*Involved in User Experience Research to improve the digital products and services.*Work with a team of cross functional experts to deliver user research, visual prototypes and usability testing.*Drive adoption of the Experience Design playbook across the broader teams of Technical Product Management, Architecture and Development*Leverage practice thinking to help continuously improve tools and methods that go into the continuous improvement of the experience design playbook. Participate in, and help facilitate, design thinking workshops.*Deliver the user experience of all non-customer facing products from the creation of design concepts to the final launch of the product as well as post-launch monitoring and analysis.*Act as an advocate of the product to the users, imparting insight on the product’s value and usability. *Work with specialists to ensure all products have baseline usability measures that serve as a benchmark to improve upon while product improvements are made.*Work with team specialists to drive the practice of research and analysis and subsequent incorporation into the overall experience design principles. Show less

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  Freelance (Self employed)

  Jan 2020 - Oct 2021

  Senior User Interface Designer

  Contact with clients will be mainly project-focused. Responsible for collecting, researching, investigating and evaluating user requirements and delivering the best online user experience, which makes my role extremely important for the business success and ensuring customer satisfaction and loyalty.

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  AD Ports Group

  Nov 2021 - Dec 2023

  Lead UI UX Designer / Lead Product Designer

  * Supervise designer teams (in-house , outsourced and agencies), setting goals, managing workloads, and ensuring timely delivery for overall team success.* Govern visual and interaction standards, owning the design system. Regularly enhance guidelines and workflows for optimal performance.* Guide design strategies for user journeys, information architecture, and testing methods for superior user experiences.* Apply design thinking using tool such as Google Jamboard to educate teams by using on effective problem-solving approaches.* Collaborate on defining objectives, backlogs, and results. Oversee roadmap execution aligning with impactful goals.* Ensure data-driven decisions using tool such as Hotjar and Google Analytics by integrating the data into user-centered roadmaps for better user experience.* Mentor designers in effective communication and presentation skills. Lead with empathy and assertiveness.* Lead cross-disciplinary initiatives, overseeing end-to-end product design across channels and dependencies.* Partner with Head of Digital and Digital Project Manager, ensuring high-quality digital product delivery. Cultivate a collaborative and efficient digital product operating model. Show less