Oana.V Grigoras

Experience

• 

  Fashion Days Group

  Jan 2012 - Aug 2015

  - Responsible with planning, developing and delivering email campaigns such as daily newsletters, welcome emails, transactional emails and promotional campaigns for seven countries in which Fashion Days operated- Writing copy in both English and Romanian languages for all the email campaigns and coordinating the team of translators - Responsible with the copy and delivery of mobile messaging and SMS campaigns used to raise brand awareness and promote special vouchers and promotions - Segmenting the customer database according to their RFM score, buying habits , product affinity and browsing behavior and targeting these different groups of users with a customized communication: special vouchers, product recommendations, etc- Study user behavior using tools like Emarsys (Smart Insight and Predict), Google Analytics and BI Tools and personalize the communication according to each country’s characteristics- In charge with an weekly and monthly analysis of the Open Rate, Click Through Rate and Conversion rates and adapting the email communication according to these metrics Afișează mai puține

  • Marketing specialist

    Jan 2014 - Aug 2015

  • Content Writer

    Jan 2012 - Jan 2014
• 

  GVC Group

  Jan 2016 - Sept 2019

  My responsabilities included: • Managing a team of 6 people and allocating daily jobs and workloads.• Training new team members.• Managing team performance and progress.• Giving prompt and accurate information on individual staff member performance.• Motivating the team to achieve high standards and KPI targets.• Arranging & chairing weekly team meetings, focussing on targets & achievements. Implementing new initiatives. • Involved in the recruitment of new staff• Providing prompt and accurate information on individual performance. Afișează mai puține My responsabilities were: • Create, manage and execute multi-touch, targeted customer lifecycle email marketing programs to drive customer retention.• As a promotion owner, I was in charge with all sides of the planning, execution and analysis of my campaigns. i.e segmentation, bonus creation, comms, email stats and ROI. • Contact players using other platforms like Dynamic Messaging, SMS, Direct Mail, and push notifications.• Liaise with the Marcom, BI and Legal teams to ensure all campaigns are visually engaging, drive ROI whilst being cost effective, and are legally compliant per market and region. • From May 2017, I was given sole responsibility of our sister brand, PartyPoker New Jersey. I have managed the entire promotion calendar, creating and executing all comms, managing the website, and dealing with customer queries. Afișează mai puține

  • Team Leader

    Jan 2019 - Sept 2019

  • CRM Associate PartyCasino & PartyPoker New Jersey

    Jan 2016 - Jan 2019
• 

  Data Revolt Agency

  Oct 2020 - now

  Head Of Direct Marketing