Vanda Niculescu

Experience

• 

  Unicef UK

  Oct 2016 - May 2017

  Events Manager

  As the Event Manager of UNICEF on Campus I implemented and organised various events and fund-raised over £7000.

• 

  Lancaster University Management School

  Feb 2017 - Jul 2019

  Student Ambassador

  -Participated in the production of a series of YouTube promotional videos-Delivered presentations about my course to prospective students-Promoted and represented Lancaster University during Open Days-Gained cultural awareness by working with people from various backgrounds and cultures -Understood the relevance of a persuasive and innovative marketing campaign

• 

  Ernst & Young

  Nov 2019 - Jul 2020

  Junior Tax Consultant

  - Acquired great problem-solving skills and the ability to adopt a logical approach to solving problems through the participation in developing and implementing the processes for new clients- Participated in the verification and preparation of VAT declarations, demonstrating good time management and organisation skills- Developed excellent communication skills, both written and verbal, by communicating with the relevant authorities, clients and by working in teams

• 

  Ursus Breweries

  Aug 2020 - now

  • Channel Strategy: Develop and implement strategies to drive sales and market share within the MT channel• Collaboration with Key Account Managers: to optimize product availability, in-store execution, and promotions, contributing directly to sales performance.• Campaign Management: Lead integrated marketing campaigns across digital, in-store, and trade channels.• Performance Analysis: Track sales performance and provide insights for strategy adjustments.• Budget Oversight: Manage the budget for modern trade initiatives to maximize ROI. Show less • Marketing Strategy: Drove market share growth with strategies aligning with business objectives and consumer needs. Shaped the yearly brand strategy.• End-to-End Campaign Management: Developed and executed global campaigns as integrated marketing plans for the Romanian market, ensuring consistency across Media (TV, digital), PR,events, and trade marketing.• Data-Driven Decision Making: Leveraged consumer insights and analytics to enhance brand performance, market positioning, and competitive advantage.• Leadership and Cross-Functional Collaboration: Led cross-functional teams and collaborated with global stakeholders to deliver successful brand campaigns.• Budget & ROI Management: Managed the local budget to achieve strong ROI and P&L performance.• New Product Development: Oversaw new product development from concept to execution, ensuring alignment with brand strategy and consumer needs. Show less • Brand Strategy Support: Assisted in shaping the Ursus Premium brand strategy, contributing to market penetration.• Campaign Execution: Led quarterly campaigns, including Ursus Summer, with a 360° approach across TV, digital, PR, events, and national promotions.• Trade Marketing: Directed trade marketing initiatives and collaborated with key account managers to enhance commercial effectiveness.• Brand Tracking & Performance Review: Conducted brand tracking and performance reviews with commercial teams to optimize success.• Cross-Functional Collaboration: Coordinated with internal and external partners to ensure effective execution of brand strategies. Show less Completed 3 rotations over a period of 12 months in the following departments: Trade Marketing (On Premise); Modern Trade (Key Account Management) and Marketing (Brand Management)In Trade Marketing (On Premise): - Project Manager for “Peluza Timisoreana” – refurbished 100 partner locations (restaurants) and designed a football corner to activate customers and drive more sales by collaborating with BTL agencies and the brand team- Set and tracked POSM materials’ implementation and replacement- Conducted field visits to ensure proper execution and to collect feedback from sales teams & retailersIn Modern Trade (Key Account Management):- Performed stock analysis, outlined a negotiation plan and participated in negotiations alongside KAMs to optimize the availability of our SKUs in one of our key retailers, generating a significant revenue increase- Analysed and improved our established procedure with Penny’s radio, including project planning, execution, promotions and campaigns, in accordance to Ursus Breweries’ strategyIn Marketing (Brand Management)- Assisted Ursus Premium & Peroni Nastro Azzuro brand teams on developing innovations, alongside outstanding communication, to deliver strong mixes and portfolio plans to markets to drive category and brand growth- Developed the ability to work confidently with multiple cross functional teams, ATL and BTL agencies- Performed monthly brand tracking and discussed with our sales force optimization strategies- Involved in rebranding and product launch campaigns, samplings and online promos- Developed and nurtured partnerships with key partners such as UNTOLD and Neversea Show less

  • Modern Trade Channel Manager

    Nov 2024 - now

  • Brand Manager Czech Brands & Imports (Kozel/Pilsner Urquell/Asahi)

    Jul 2023 - Nov 2024

  • Junior Brand Manager URSUS Premium

    Aug 2021 - Jul 2023

  • Commercial Management Trainee

    Aug 2020 - Aug 2021