Walid Ramadan

Experience

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  Siemens Healthineers

  Aug 1992 - Oct 1997

  Product Manager

  •Managing the pre marketing surveillance study made in the GCC market for the diagnostic instrument requested by Diagnostic Products Corporation USA.•Train the evaluation staff and monitor the evaluation process of the huge lab instrument in the investigation center (King Fahd Hosp. ,N.G. Hosp.,…) that affect the acceptance of that product in the Saudi Kingdom.•Monitor the feedback of the investigation center and reported it to DPC USA •Play a main role in the spreading of the “Chemilluminiscent technique “concept in the different investigation center in the GCC market that lead to spreading over than 25 Units of Immulite in a period of 2 years with a total sales volume 28 Million S.R for the cost of the machine only rather than Kits that is already close system •Responsible as an Expert for the technical troubleshoot of a different USA lab machines with 24/7 hotline USA access like.- Diagnostic Products Corporation Kits like:(Radio Immunoassays-Fluorescence Antibody assays-Allergen assays)- Diagnostic Products Corporation Instruments like:(Spectrophotometers series Sopheia 1000, Sopheia 2000)(Immulite Hormonal Analyzer “Chemilluminiscent technique “)(Robotic Sampler Mark 5-Tip Teck) - Awareness Technology Instruments like:(STATFAX serious, Fully automated reader & washer, Shaker Incubator) - Medica Co. Instrument Like:(ISE Analyzer : Na/K, Na/K/Li, Na/K/L/Cl, Na/K/Ca/PH)- Primus Co. Instrument like:(Ghb/A 1c Analyzer: HPLC theory, Gilson 385 platform, Hewlett Packard 330) Show less

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  Boehringer Laboratories, LLC

  Aug 1992 - Apr 1994

  Medical Trainer Medical Devices

  • Train the evaluation staff and monitor the evaluation process of the huge lab for the following instruments: - Spectrophotometer set 4010. - Hormonal Analyzer Series ES11-ES22-ES33. - Sorval Top Floor Refrigerated Centrifuge RC-3C. - Sanofi Diagnostic Pasture Instruments & Kits. - Medica Co. Instruments. - Hitachi Chemistry Analyzer 704-705-911. - Behnk electronic Coagulation analyzer. Show less

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  Pfizer

  Nov 1997 - Mar 2012

  -Supervise and Manage Business / Customer / Account plans developed and executed for the portfolio of products for Egypt, in line with Pfizer value.-Supervise the proper allocation of the resources to best fit business / account plans.-Regularly review performance plans and the progress of their implementation against agreed metrics.-Ensure the proper alignment with Pfizer compliance policy.-Contribute with the Business Unit Head in management of expenditures according to the budgetary requirements.-Ensure that the company values, policies and procedures are well communicated to the direct reports.-Identify business driver, target group and their specific need. Study and analyze market watching closely the competition, to report finding to the subordinate and the Head of the Business Unit Head.-Assist and participate in developing sales campaigns, seminars, symposium, and ensure their successful execution.-Share & Implement marketing plans to meet company sales objectives in the market.-Mange and guide the activities of the subordinate to ensure the best use of their time, enhance their efficiency and ensure their selling efforts are focused on predetermined list of prioritized objectives.-Plan and organize communication channels with the team.Through regular meeting with them on different level.-Manage the Institutional Tender business(Universities,Military,Ministry of Health, Health Insurance)-Participate in the negotiation of the prices for large sales contracts as per company policy.-Prepare and submit periodic sales report showing sales volume and potential sales growth.-Participate in the selection of supportive material from the marketing department to meet the markets emerging needs. Show less -Ensure timely and accurate feedback is given to marketing team with regards to the brand and customer knowledge.-Ensure the ، put the customer at the center of what we do، approach is followed throughout all activities.-Engage customers: Build and manage key relationship locally e.g. influence customers through one day weekly: objective to visit, engage, and partner with KOLs to help establish strong bonds with them in addition to ensuring having this implemented through sales team.-Ensure all team members identify and leverage the influence of the KOLs in a given geography.-Develop strategic partnerships with customers that will help in achieving company objectives.-Ensure the proper segmentation and targeting of high potential customers.-Develop sales team’s competencies through regular coaching.-Demonstrate disciplined and regular management of individual performance to ensure that all team members are contributing to their maximum capability and capacity.-Effectively mange team performance by 6 week review plan.-Use GPM to support performance and ensure that formal performance improvement plans process is initiated where the performance is not the required slandered-Recognize and celebrate successes-Utilize all reward & recognition tools to leverage performance..• Launching different Products in different therapeutic area like.- Anti Rheumatic Products (Launch of Celebrex year 2000).- Anti Epileptic Products (Launch of Lyrica year 2007). - Infertility Products (Launch of Dostinex & Dalacin V year 2008).- Overactive Bladder Products (Launch of Detrusitol year 2008).- Anti Glaucoma Products (Launch of Xalatan,Xalacom year 2006)• Working with different products in different therapeutic area like.- Anti Infective products (Unasyn,Cefobid,Sulperazon,Zithromax).- Anti Fungal Products (Diflucan Oral & Vial).- Anti Rheumatic Products (Feleden different forms).- PBH products (Cardura). Show less

  • Senior Sales Manager

    Jan 2008 - Mar 2012

  • Sales Manager

    Jan 2003 - Dec 2007

  • District Manager

    Nov 1997 - Dec 2002
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  Dräger

  Jan 2015 - now

  Business Unit Manager

  •Responsible for the Company P&L for a business volume reach 40M € with an overall 46 team members including 6 direct reporters (product, Sales & Account Managers) across Country. in addition to the strategic successful launch of new products. •Setting the Company strategies of commercial teams. •Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives. •Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.•Set strategic business plans along with the team member to achieve marketing business objectives in accordance with CBP standards and in line with Global marketing strategy on short, medium and long term insight.•Define KPI's, prepare annual budget/brand guidelines and recommend resources allocation.•Establishes and maintains excellent relationships with industry influencers and key strategic partners. .•Monitors competitor products, sales and marketing activities.•Monitor market trends, sales and product performance, and take corrective actions as required.•Establishing Micro-marketing Programs /Brands Segmentation for Key Accounts leading to sustained triple digit growth for Hospital Products.•Create & Managing launch plans of brands through the right portfolio strategy, right focus, and right prioritization ensuring profitable operating model.•Responsible for Recruitment, Development, and management of the Sales & Marketing team.•Coach and manage performance appraisal of product manager, sales manager, Key Account Manager.•Cross functional alignment with other functional areas (Training, Medical, Marketing, Regulatory, Finance, HR) to ensure proper value communication through different channels available.•Identify and exploit new business development opportunities.•Contribute in setting overall organizational policy and direction. Show less