Polina Smirnova

Experience

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  UralINSO, LLC

  Nov 2009 - Jun 2013

  Interviewer / Analyst

  - Mass surveys, telephone interviews;- Organization of conversations and interviewing the responders;- Respondents' search;- Statistical data analysis.Result: participation in more than 40 surveys in Chelyabinsk and Magnitogorsk.

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  ATOM Creative Agency

  Dec 2013 - Jan 2015

  Copywriter

  - Conducted market research, customer market research;- Developed promotion strategies;- Developed creative campaigns (within a creative group);- Project management;- Production of promotional materials, technical specifications.Result: more than 12 event concepts, 20 advertising concepts, and 6 naming were developed, approved and implemented.As part of the internal work, an advertising dictionary for new employees was composed; document templates and tests for applicants were executed. Show less

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  Diamond Group of companies, LLC

  Feb 2015 - Nov 2015

  Key Marketing Specialist

  - Led a 2-person marketing and design team, implementing campaigns such as the Coca-Cola combo and national wines combo to elevate brand awareness;- Managed monthly marketing budgets, adapting allocations based on objectives;- Executed promotions and campaigns, forming a profitable partnership with Coca-Cola and enhancing the promotion of "Belaya Dacha" salads, which led to a 31% sales increase in the first summer season;- Initiated and supervised online projects, including website structure, contractor management, and content creation.- marketing support for a number of projects:“Aloe pole” fresh-marketOnline store aloepole74.ru“Mindal” chain of coffee houses“Jackson“ American Bar & RestaurantPanini Italian café Show less

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  Kulik E.V., SP

  May 2016 - Jul 2017

  Director Personal Assistant

  - Successfully recruited personnel for a women's clothing showroom, ensuring a high-quality team aligned with brand values;- Negotiated with partners, influencers, and their representatives, fostering valuable relationships and collaborations;- Managed contractor engagement for diverse needs, from overseeing renovation projects to electronic cash register implementation;- Drove showroom development, utilizing influencer marketing, ordering POS materials, and monitoring social media feedback for continuous improvement;- Represented the director's interests in meetings, upholding the company's strategic vision and goals. Show less

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  МаксимаТелеком

  Aug 2017 - May 2021

  - Orchestrated a 2+ year project with an Austrian jewelry brand, implementing Wi-Fi sensors to seamlessly channel online traffic into offline stores;- Successfully implemented Wi-Fi sensors, achieving a 45% store visitation rate among the test group;- Drove a project for a premium tech brand, strategically attracting distinct audience segments to brick-and-mortar stores; - Leveraged data gathered through Wi-Fi sensors and tailored interests, resulting in 9% conversion rate;- Client portfolio of over 40 companies (including Sony, Galderma, SCA Hygiene Products Russia, Coca-Cola, Nike, Sephora, TNT Television Network, Pfizer, Unilever, P&G). Show less

  • Digital Manager

    Feb 2018 - May 2021

  • Junior Digital Manager

    Aug 2017 - Feb 2018
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  Wheely

  May 2021 - now

  Senior Partnerships and Experience Manager, B2B

  - Developed internal training and guidance for customer support during sales team expansion, improving onboarding efficiency;- Led a three-member team in designing a driver onboarding process, resulting in a 20% increase in driver numbers;- Achieved top client status in Russia by growing a major client's monthly spend from $1K to $45K in two years;- Collaborated with product teams to refine customer experience, focusing on pricing and service access;- Played a key role in a 6-person team that pioneered service expansion into Dubai, contributing to a 25% increase in the B2B and B2C client base in 2022;- Oversaw 200+ B2B clients, driving a 27% revenue increase in 2023 through strategic cross-project initiatives. Show less