Matt Snyder

Experience

• 

  Boy Scouts of America

  May 2009 - Aug 2009

  Project C.O.P.E Director
• 

  Boy Scouts of America

  May 2010 - Aug 2010

  • Waterfront Director

    Jun 2010 - Aug 2010

  • National Trainer

    May 2010 - Aug 2010
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  PANDORA A/S

  Dec 2010 - Jan 2013

  Visual Merchandiser, Sales Lead
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  The CW Network

  May 2012 - May 2015

  On Air Host & Personality

  - Hosted a captivating daily TV lifestyle show featuring live interviews and engaging lifestyle packages. - - Participated in the conceptualization, writing, and production of segments and promotional content, skillfully showcased on Buffalo's premier lifestyle show.

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  Lululemon

  Oct 2015 - May 2016

  Key Leader

  Demonstrated effective leadership and communication skills in guiding the execution of community events to nurture a collaborative and inclusive atmosphere, encouraging participation and engagement. Conceptualized and executed engaging community events as part of Lululemon's local activations to foster a sense of belonging and connection among customers.- Spearheaded the planning and coordination of monthly events to ensure each experience aligned with Lululemon's brand values and resonated with the local community.- Provided comprehensive social media and event training and mentorship to regional community and marketing partners, equipping individuals with the skills and knowledge needed to excel in promoting the brand and engaging with the target audience effectively. Show less

• 

  Eddie Bauer

  May 2016 - Feb 2017

  Assistant Retail Manager
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  Scout + Cedar

  Nov 2016 - Apr 2018

  Owner

  Managed all aspects of daily operations, including inventory management, sales, and customer service. Cultivated strong relationships with suppliers and vendors to curate a diverse selection of high-quality products, aligned with the brand's ethos and customer preferences.- Developed the brand identity from inception while crafting a cohesive/compelling brand image resonating with the target demographic.- Founded and operated a successful men's clothing boutique, uniquely positioned to blend technical outdoor gear with stylish everyday apparel, catering to individuals embracing an active lifestyle. Show less

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  Hotel Henry Urban Resort Conference Center

  Apr 2018 - Mar 2020

  Content Marketing & Social Media Manager

  Led the creation and implementation of comprehensive marketing strategies for three distinguished hospitality brands including The Mansion on Delaware Avenue, Hotel Henry Urban Resort Conference Center, 100 Acres, and The Kitchens at Hotel Henry. Contributed strategic insights to long-term brand development, national positioning, introduction of new product offerings, and enhancement of loyalty programs, resulting in notable media placements, including features in Time Magazine, USA Today, and Architectural Digest.- Amplified brand presence and engagement by elevating the frequency of social media posts, email marketing, and in-person activations, resulting in a growth of 18,500 followers on social media platforms and an expansion of email lists by 20,000 subscribers per brand.- Directed successful in-person events, including the transformation of Western New York's largest holiday market and the introduction of fitness and wellness events, attracting over 10,000 annual visitors and bolstering brand presence within the local community.- Demonstrated proficiency in all aspects of content creation, from photography to graphic design to ensure consistent and impactful brand messaging across diverse marketing channels, thus maximizing brand visibility and engagement Show less

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  Lululemon

  Jun 2019 - Jan 2021

  Loyalty Marketing Specialist

  Played a pivotal role in shaping and refining Lululemon's North American loyalty membership program to contribute expertise to inception and execution in key cities. Orchestrated and managed an engaging loyalty program in Austin, Texas by showcasing brand loyalty while offering insights for global loyalty experiences. Leveraged event & marketing expertise to ensure seamless integration and execution of the loyalty program across key cities in North America.- Spearheaded efforts to enhance customer engagement and retention through innovative loyalty program initiatives to foster stronger connections between the brand and its loyal customer base.- Increased awareness and drove adoption of the loyalty program by developing impactful go-to-market initiatives while collaborating closely with retail partners to effectively promote membership benefits. Show less

• 

  Four Hands

  Jan 2021 - now

  Serves as the strategic and tactical owner of Salesforce Marketing Cloud, using data-driven marketing strategies to improve customer relationships and increase revenue. Fosters collaboration with channel leads and cross-functional teams to synchronize marketing initiatives with key business priorities, resulting in a unified marketing roadmap.-Implement, manage, and optimize marketing technologies and platforms to improve the efficiency and effectiveness of marketing campaigns.-Spearhead and guide strategic initiatives within Salesforce Marketing Cloud to support business growth and integration with Sales and Service Clouds.-Drive targeted acquisition and growth communication strategies to expand business and consumer reach.-Enhance customer engagement through personalized communication strategies based on customer journey insights.- Introduced and refined A/B testing process to enhance the effectiveness of marketing efforts. Show less Drives the development, briefing, and execution of comprehensive yearly, quarterly, and monthly marketing strategies to ensure alignment with overarching business objectives. Fosters collaboration with channel leads and cross-functional teams to synchronize marketing initiatives with key business priorities, resulting in a unified marketing roadmap.- Established and streamlined the briefing and creative review process between marketing and creative services including providing structured training on brief formulation and project management software for enhanced efficiency.- Pioneered the development of campaign metrics to evaluate marketing efforts by leveraging data insights to drive impactful changes in asset creation and messaging strategies.- Managed the successful implementation of Salesforce Marketing Cloud, introducing automated customer journeys and setting new standards for email marketing, resulting in a 30% annual increase in revenue attributed to email campaigns.- Innovated local retail marketing strategies by incorporating more inspirational and product-focused content, contributing to a notable 50% increase in revenue generated from local showroom sales. Show less

  • Program Manager, Marketing

    May 2024 - now

  • Marketing Operations Manager

    Jan 2021 - May 2024