Carly Redfield

Experience

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  Barnes & Noble, Inc.

  Mar 2012 - Jan 2014

  Bookseller
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  Camp Lohikan

  Jun 2013 - Aug 2016

  Counselor, Lifeguard, Special Events Coordinator
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  JMU Ski and Snowboard Club

  Dec 2015 - May 2017

  Marketing Manager

  • Spearheaded the club’s first ever marketing campaign which increased membership by 165% in one semester through social media strategies, guerrilla marketing, and promotional events• Rebranded, built, launched, and managed the club’s website and all email blasts, social media channels, and online communications to 400+ members

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  Westcoast Connection

  May 2016 - May 2020

  Program Leader

  • Led month long global adventure trips for groups of 15-50 high school students to destinations such as Iceland, Costa Rica, Greece, Italy, and across the United States.• Coordinated group programming and successfully established unique relationships with 50+ trip members in order to create individual positive and impactful experiences.• Solved any problems that arose prior to or during a trip and accommodated all requests and needs of trip members 24/7 to ensure a safe, adventurous, and fun experience.• Created weekly blog posts and photo content for use across the company’s social media channels and digital and print communications. Show less

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  Amazon

  Aug 2016 - Aug 2017

  Campus Ambassador

  • Managed social media planning for execution of marketing strategies; created original content, monitored online presence of the brand and engaged with the JMU community, resulting in a 87% increase in Twitter followers in the first 6 months• Planned, promoted, and executed campus events of 350+ students to connect JMU community with the Prime Student brand

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  Bus2alps

  Jul 2017 - Jun 2020

  • Promoted to manage the Rome team of travel and sales specialists: fine tuned sales strategy, developed sales trainings, coached and mentored, & monitored individual staff progress.• Continued to exceed personal sales targets in addition to supervisor responsibilities, ranking as the #1 company-wide producer in 2020.• Created and presented sales trainings covering sales strategy, pipeline management, leadgeneration, social media sales, product knowledge and more to sales team and orientations.• Developed a niche market in Prague by establishing relationships with local businesses, universities, and clientele to successfully increase Prague market sales to $100k in one year.• Utilized sales pipelines and inbound inquiries to develop and nurture customer relationships, maximize revenue from existing contacts, continuously generate new leads and broaden customer base, and build a wide sales network from referrals of loyal customers. Show less • Marketed and sold European tours and excursions through consultative selling, social mediacampaigns, and our proprietary database, exceeding sales quota by 150% over 3 years.• Organized, executed and led tours to 40+ destinations across Europe for groups of up to 750 guests: catered to guest’s needs and managed guide teams while directing trips to cultivate a safe, fun, and adventurous environment for the ultimate customer experience.• Oversaw training of new employees each season in areas such as trip preparation, destination knowledge, and customer service.• Orchestrated and promoted marketing events of up to 400 attendees, partnering with local businesses across Europe. Show less • Recognized as the top new hire in 2017, selling over 300 trips during internship training period.• Exceeded sales targets by engaging audiences, nurturing relationships, and winning sales with informed and enthusiastic promotion of tours and destinations to students studying abroad in cities such as Rome, Florence, London, Prague, Barcelona, and many others.• Planned and led trips operated in over 40 cities across Europe for as many as 750 attendees.• Assisted with answering emails and phone calls from guests - Trained in dealing with complaints, general inquiries about trips, reservation changes, and cancelations. Show less

  • Rome Team Sales Lead

    Jan 2019 - Jun 2020

  • Senior Sales and Travel Specialist

    Jan 2018 - Jan 2019

  • Sales, Marketing and Travel Specialist

    Jul 2017 - Dec 2017
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  The Social Status Co

  Jul 2020 - Mar 2022

  The Social Status Co. is a full service 360 digital agency. We are a team of seasoned professionals, proudly creating social-first content and storytelling for brands worldwide.

  • Marketing Manager

    Jun 2021 - Mar 2022

  • Marketing Coordinator

    Jul 2020 - Jun 2021
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  Ski.com

  Mar 2022 - now

  • Senior Marketing Manager

    Jan 2025 - now

  • Marketing Manager

    Mar 2022 - now