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David Denny

David Denny

Web Executive

Followers of David Denny2000 followers
location of David DennyUnited Kingdom

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  • Timeline

  • About me

    EU International Business Development Director at Semasio

  • Education

    • Lancaster University

      2002 - 2005
      Bachelor of Arts (BA) Management and Organisations

  • Experience

    • Reevoo

      Oct 2005 - Jul 2006
      Web Executive

    • Tradedoubler

      Aug 2006 - Jul 2008
      Account Manager

    • LBi US

      Jul 2008 - Mar 2010
      Senior Digital Executive

    • ZenithOptimedia Group I The ROI Agency

      Mar 2010 - Jun 2017

      • Headed up digital activation across video and display teams. • Developed digital and programmatic strategic plans across all agency clients • Developed the agency’s digital and programmatic trading strategy, outlining a roadmap for data, technology platforms and inventory requirements. • Controlled deal management and negotiations at Zenith for all digital investment deals across display, programmatic and video. • Developed Zenith’s UK brand safety, viewability and fraud framework, working with clients and agencies leads to ensure the most robust approaches were adopted to ensure the best quality inventory is secured for the agencies clients. Show less

      • Digital Activation Director

        Sept 2014 - Jun 2017

      • Digital Trading Director

        Apr 2014 - Sept 2014

      • Digital Trading Manager

        May 2011 - Apr 2014

      • Digital Planner/Buyer

        Mar 2010 - May 2011

    • Publicis Media

      Jun 2017 - Feb 2020
      VP, Publicis Media Precision

      Headed up the development of digital, programmatic and addressable strategy and strategic partnerships across Publicis Media UK, ensuring that the agencies had a clear programmatic strategic direction to take to market. Overseeing the development of the programmatic and addressable product suite across Publicis, ensuring the commercial success of addressable products offered across the agencies programmatic, AV and display teams. With a focus on launching Publicis's Addressable TV solution. Alongside the development of the groups programmatic product offering, was in charge of setting the digital agenda across video, display and programmatic teams, working with the agencies clients to develop best in class digital strategies. Ensuring that good work, innovations and effective working practices are adopted across the group. Show less

    • OpenX

      Feb 2020 - May 2023
      Director, Buyer Development

    • SBS Sourcing Ltd

      May 2023 - Sept 2023
      Sales Director

    • Semasio

      Sept 2023 - now
      EU International Business Development Director

  • Licenses & Certifications