Katie Hurst

Experience

• 

  Valvoline Inc.

  Oct 2011 - Oct 2022

  Managed a team who worked to establish consistent international standards and execution of global brand building initiatives including social media strategy, signage programs and product portfolio packaging by creating flexible brand frameworks that allowed international regions to share resources and streamline processes. Championed Valvoline Marcomm strategies on a global scale, accelerating growth through brand consistency. Developed and launched campaigns and sponsorships to drive awareness, generate trust with consumers and establish credibility of a trusted, global brand. Led the Valvoline core marketing and promotion initiatives executed through distributors across Latin America. Built brand and business strength by managing Valvoline brand advertising, business development, and customer growth strategies. Led marketing support programs to build distributor participation, motivation, execution and tracking to drive trial and growth initiatives delivering strong ROI. Developed and implemented strategies to standardize the brand image and promotional activities throughout the region. Published and executed new Distributor Co-Op policies, Spanish brand standards guidelines, and created Latin American digital portal for ease of proliferating Valvoline approved materials for distributor use. Coordinated international shipments, working directly with customers (distributors), plants, and Supply Chain to ensure product availability and optimal timelines.

  • Brand Manager, International

    Jul 2021 - Oct 2022

  • Associate Brand Manager, International Marketing

    Jun 2019 - Jul 2021

  • Associate Marketing Manager, Latin America

    Oct 2018 - Jun 2019

  • Latin American Marketing Analyst

    Dec 2014 - Oct 2018

  • Global Trade Export Processor (South America)

    Oct 2011 - Dec 2014
• 

  Valvoline Global Operations

  Oct 2022 - now

  Lead the Valvoline Global's philanthropic strategy and corporate giving initiatives, helping the company to live out its purpose of inspiring and enabling what - and who - move the world forward. Manage philanthropic partnerships, key messaging and communications to generate employee and community engagement and do good in the global communities in which we operate. Lead department charged with unifying and expanding global brand equity, from global partnerships to social media. Manage consumer facing brand initiatives:Global Brand Campaigns executed across multiple business units, Global Sponsorships, Digital Web Properties and Analytics, Social Media and Influencer Strategy, Brand Creative and Content Strategy.

  • Brand Manager, Corporate Social Responsibility

    Apr 2024 - now

  • Senior Manager, Brand Equity at Valvoline Global

    Oct 2022 - Mar 2024