Loretta Bradshaw

Experience

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  Frontline Specialists, Inc.

  Apr 1996 - Jan 2006

  Founder, President/CEO

  As the Founder, President, and CEO of Frontline Specialists, Inc., I guided the company in supporting manufacturers, retailers, and distributors in the consumer electronics, home appliance, and wireless sectors through customized sales and marketing programs. Under my leadership, the company achieved exceptional success in building strategic partnerships with top-tier companies, resulting in significant revenue growth and expanded market reach.Some of my notable accomplishments include: • Highly Skilled in Negotiating Multi-Million-Dollar Contracts with Top Industry Leaders, Including Fortune 500 and 1000 Tech Companies such as Belkin Components, Symantec Corporation, Sanyo, AT&T, T-Mobile, and Eastman Kodak.• Forming partnerships with all leading big box retailers, including Best Buy, Staples, Circuit City, RadioShack, and CompUSA, as well as regional retailers like Nebraska Furniture Mart, AFEES, Costco, and BJ's Wholesale Club• Launching and increasing product sales in excess of $100M• Defining and executing national and regional sales strategies to meet sales margins and targets• Consistently attaining both short and long-range objectives for sales growth• Building a reputation as a top outsourcing firm in the industryWith my entrepreneurial mindset, strategic vision, and proven track record of driving revenue growth through successful partnership development, I am confident that I can bring significant value to any organization looking to expand its reach and drive business success through strategic partnerships. Show less

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  The Retail Outsource, Mobile Insight and SYMBITS

  Jan 2010 - Mar 2011

  Vice President of Business Development

  As the Vice President of Business Development at The Retail Outsource, Mobile Insight, and SYMBITS, I achieved significant results in new business and strategic partnerships development. Some of my accomplishments include:Identified and successfully pursued technology solutions in new industries and markets, resulting in the acquisition of two new customers and multi-million-dollar contracts.Built strategic relationships with key stakeholders and decision-makers, negotiating and finalizing deals that generated $15M in new revenue and contracts within the first 15 months.Developed and implemented effective business development strategies and plans, focusing on market trends, customer needs, and competitive landscape to drive growth and profitability.Collaborated with cross-functional teams to streamline processes, improve operational efficiency, and enhance customer experience, resulting in increased customer satisfaction and loyalty.Conducted market research and analysis to identify new opportunities and risks, and recommended actionable insights and recommendations to senior management. Show less

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  Access Direct Network, Inc. & The Bradshaw Network, LLC

  Sept 2011 - Nov 2016

  Business Development and Strategy Consultant

  As a Business Development and Strategy Consultant, I led the development of growth and account plans, processes, and strategies to improve results for clients and enhance overall business. One of my notable accomplishments was spearheading an innovative Access Direct mobile device ecosystem business model that created a retail distribution channel for traditional CE retailers.Awarded Top 5 Outsource Third-Party Labor service provided by Comcast Corporation for Walmart's In-Store Sales Program by cultivating the Comcast One partnership. I steered 7 rural markets across 3 states and was responsible for local retail teams inside 65 Walmart store locations. I actively and strategically developed new Walmart store relationships to drive further expansion. I built and developed a driven retail sales team, providing leadership over the recruitment, selection, and training of 500+ retail associates. Conducted a comprehensive product assessment in Sam's Club locations, which included interactions with 140+ employees and extensive market research. I delivered an illustrative report that included learnings and recommendations specific to sales development, visual merchandising improvements, and sales training requirements to attain greater attach rate opportunities for the client.Directed the rebranding and redesign for Penasco Valley Telecommunications and Fuego Wireless, steering the transformation into a total wireless retail store to roll out an LTE network across the state. I successfully led the opening and development of retail stores, including marketing partnerships, retail distribution partnerships, and oversight of operations to run a wireless operation from the ground up.My achievements as a Business Development and Strategy Consultant demonstrate my ability to develop innovative business models, build and lead effective sales teams, conduct thorough market research, and successfully rebrand and redesign retail operations. Show less

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  Romarketplace - Retail Optimization Marketplace

  Jun 2016 - May 2017

  Chief Strategy Officer and Sales Development Executive

  As the Chief Strategy Officer and Sales Development Executive for Romarketplace - Retail Optimization Marketplace, I was responsible for leading all strategic and sales initiatives for a new digital technology SaaS platform called ThinkTime. I customized offers for independent retailers and vendors to optimize their business and designed a mobile solution through a pre-pay option.In addition to these responsibilities, I accomplished the following:Conducted extensive market research of customer demographics, traffic frequency, loyalty commitments, and financial spend capacity. This research informed strategic planning efforts, analyzed performance, and determined business opportunities.Drove business opportunities by developing a wholesale shopping cart utilizing the e-commerce platform Shopify. This solution allowed for efficient and streamlined ordering processes for both retailers and vendors.Created a wireless store within nationwide Authorized Shipper Retailer locations. This initiative provided customers with convenient and accessible shopping options while also increasing sales opportunities for retailers and vendors.My achievements as the Chief Strategy Officer and Sales Development Executive at Romarketplace - Retail Optimization Marketplace demonstrate my expertise in market research, strategic planning, and sales development. I successfully customized offers for independent retailers and vendors, designed a mobile solution, and drove business opportunities through innovative solutions such as wholesale shopping carts and wireless stores. Show less

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  The Bradshaw Network, LLC, dba Authorized Retail

  Jan 2017 - now

  Founder, President and CEO

  As Founder, President, and CEO of The Bradshaw Network, LLC, dba Authorized Retail, I have accomplished the following:Conceptualized and established a new buying and selling group for independently owned and operated pack-and-ship retailers within the U.S. This group represents 7,000 untapped business owners.Secured funding from 25+ vendor partnerships to purchase exhibit hall space and showcase products during a significant trade show event. Selling took place in a short window of 5 hours. This successful promotion resulted in $35,000 during the event with additional revenue generated following the event. Recruited over 200 business owners to join the new buying group. Continuously increased knowledge of each client's business and served as a consultant to coach them on new revenues and profits.Cultivated meaningful partnerships with vendors and stakeholders. Facilitated the onboarding of each retailer to new vendor programs to drive business. Leveraged all direct and indirect resources to generate additional revenue and profits for vendors.Enacted successful sales strategies, forecasting and directing insightful lead generation. Demonstrated clear product differentiation and a compelling value proposition.Overall, my achievements demonstrate excellent business development and sales skills. I have successfully established a new buying and selling group, secured funding, recruited business owners, cultivated partnerships, and enacted successful sales strategies. These achievements have resulted in increased revenues and profits for both vendors and retailers. Show less