Macry Leon Y Velez Arriaga

Experience

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  SEAT,SA

  Sept 2011 - Nov 2011

  Customer Relationship Management Assistant

  Developed the SEAT Accessories Book, which lead to greater interest in customers towards different car accessories.Conducted customer satisfaction surveys to obtain feedback about the automotive service. Made follow-up calls to clients for data base.

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  Town Hall of Xochitepec, Mexico

  Jan 2016 - Dec 2018

  Event Coordinator

  Planned, organized, developed the logistics and enforcement of cultural events, conferences, festivities, and celebrations of the town. Planned in a detailed manner the budget of the events. Was in charge of the accounting and the billing process of the events. Planned the complete Marketing, and Advertising campaigns of these events. Using social media like Facebook and Instagram, as well as traditional media with Radio commercials and guerrilla marketing.Searched, compared, and hired the best suppliers needed for each event.Designed the decoration of each event: general design of the theme, lighting, colour, and flower ornaments. Created the layout and design of the floats for every carnival and parade. Actively worked and coordinated their building process. Show less

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  Starcom Canada

  Dec 2021 - Dec 2023

  Responsible for assessing media briefs, planning, and executing media strategies for clients, while building strong relationships with them to manage expectations and address media-related queries. Assessed media deals offered by vendors.Trained team members on media platforms like Prisma, Media Tools, Vividata, and GWI, as well as finance documents like Budget Control Reports and Draft Billing. Assisted the Media Planners and Supervisors in managing and executing approved media plans for client.Helped updating/creating Blocking Charts, Media Purchase Authorizations, and Prisma buys.Assisted in preparing reports for the client.Communicated with vendors to assist in facilitating information and answering questions.Responsible for managing discrepancy reconciliations, including actualizing media spending, and the billing process.

  • Media Planner

    Apr 2023 - Dec 2023

  • Assistant Media Planner

    Dec 2021 - Apr 2023
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  Zenith

  Jan 2024 - now

  Media Planner

  Developed an innovative Blocking Chart template that streamlined calculations and became the standard tool at Zenith agency, enhancing efficiency.Assess media briefs and manage media campaigns based on marketing objectives, while maintaining strong client relationship, addressing their media-related questions and expectations.Coordinated with media channel representatives to evaluate media deals, negotiate costs, and create effective media plans.Train team members in media platforms and tools like Prisma, Media Tools, Vividata, GWI, Campaign Manager, Meta; how to solve finance documents like Budget Control Reports, and Draft Billing; and how to build a media plan and address client’s needs. Show less