Agatha Zarzycki

Experience

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  Where Calgary Magazine & Tourism Calgary Visitor Guide (CAN)

  Jan 2015 - May 2015

  Editorial Intern

  Produced 25 articles on culture, arts and food, and one long feature on fashion. Also contributed to the Tourism Calgary Visitor Guide.

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  Various online and print publications

  May 2015 - Mar 2020

  Journalist, Content Writer, Copywriter, Editor

  I contributed to multiple outlets and projects across North America, Europe and Australia:Wrote features for several magazines and newspapers, including Bold Traveller, WhereTraveler®, Avenue Calgary and the Calgary Herald. Created content for the GORE-TEX website (targeting outdoor adventurers) at AKQA, an award-winning global digital agency. Utilised SEO to highlight words and increase search ranking by appealing to non-GORE-TEX consumers. I was brought back to assist with the GORE project, educating and driving user experience for specific audiences, including firefighters and electric utility workers, on GORE technology and its benefits.Edited 15 articles about couples from different backgrounds living in Cyprus, Israel and Palestine for the photojournalism documentary project Taboo.Borders, which was shortlisted for the Luma Rencontres Dummy Book Award in 2020.Wrote 15 stories and blog posts about travel, hotels and food for Boutiq, the peer-to-peer travel recommendation app and website, and edited over 100 tour descriptions for GetYourGuide, an online marketplace for travel activities. Show less

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  Busan Metropolitan Office of Education (ROK)

  Feb 2016 - Feb 2017

  English Teacher

  Prepared teaching materials and lesson plans for 21 English classes per week, the biweekly English-Speaking Club, and two English camps per semester.

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  DMA UK

  Feb 2020 - Feb 2022

  Senior Writer

  Wrote, edited, advised on and promoted content for the Data and Marketing Association. Created several series and led impactful campaigns, increasing audience engagement and driving excellence in content delivery. Managed the junior writer, training them on email and web copy, and checked over their work. Developed the Great British Creativity campaign, producing three new series: the GBC Interview, Craft in the Age of Coronavirus and Creative Diversity. Increased DMA site traffic through effective networking and bringing high-profile marketing creatives and industry leaders to the DMA. Provided in-depth DMA Awards coverage for our three Winners Series events and Grand Prix Reveal event, increasing campaign awareness and attendance for upcoming events. Boosted user engagement by creating the DMA Awards: Work that Wins series, which allowed our judges to share my content via social media. Served as a DMA representative for the Best Writing category and the Best Travel & Leisure category for the DMA Awards in 2020, and in 2021, I returned as a DMA representative for the Best Writing category. Played a key role in setting up and executing a new email template project, increasing CTR for roundups by 0.42% from August 2021 to September 2021 & 1.18% above June. The email template project also saw 0.28% increase in the open rate from August to September. Edited white papers for the Research and Insight team, which helped to distil complex marketing challenges and business goals, and produce focused creative briefs. I created impactful content strategy, implementing effective, functional content across all digital platforms. Show less

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  Cedar Communications

  Mar 2022 - now

  Content Editor on the British Airways' account, including High Life print, the in-flight magazine distributed on all BA flights worldwide that has pivoted to mail out distribution during the pandemic, and High Life digital magazine, which is emailed to 7 million+ British Airways’ customers each month.On print, I work closely with the editor, overseeing the magazine’s regular pages, including writing and editing the hotel and London sections, writing the property feature, putting together the gift guide, and interviewing talent for our Final Approach page, which details a memorable travel experience. I have interviewed everyone from award-winning actor Adeel Akhtar to Olivier-nominated actor and writer Taz Skylar. On digital, I write, commission and edit advertorials, write the British Airways Holidays offers, and work with external brands to put together monthly travel and lifestyle prizes – our highest driver of website traffic. I pitch and write features, proofread all pages and act as a brand ambassador at events, keeping High Life at the forefront of the travel conversation, and growing my book of journalist and PR contacts. Show less Editor of The Club, British Airways' digital magazine that's sent to 3.4 million Executive Club Members each month, and IAG Cargo Magazine, the digital B2B magazine for the cargo division of International Airlines Group.Key responsibilities:Oversaw content creation across both magazines, including planning, commissioning and editing all copy, building articles at speed on the CMS, and working closely with our picture departments on layouts. The Club has 15 new pieces of content each month, while IAG Cargo Magazine is always on. Liaised with our clients and in-house teams, including Commercial on paid partnerships to align editorial and corporate strategies, Insight & Strategy, Account Management and Finance. Also a regular contributor on British Airways' High Life magazine. Show less

  • Content Editor on High Life

    Mar 2023 - now

  • Content Editor on MO

    Apr 2024 - Jun 2024

  • Content Editor on IAG Cargo Magazine

    Mar 2023 - Mar 2024

  • Editor of The Club & IAG Cargo Magazine

    Sept 2022 - Feb 2023

  • Content Manager on The Club & IAG Cargo Magazine

    Mar 2022 - Aug 2022