Flavia Chiarelli

Experience

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  IDEAMORPHOSY srl

  Jul 2004 - Mar 2005

  Junior Account
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  Nike

  Mar 2005 - Oct 2005

  Pr Press Office Assistant

  Supporting the Corporate Communication Head – Officer and the Pr ManagerManaging Italian/English daily press releases, press-kit translation, working with pr agencies and sport journalists, seeding and product placement, planning sport and fashion events.

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  Sixty Group

  Jan 2006 - Jun 2006

  Corporate Communication Assistant

  Managing the editorial project for a new worldwide House-organ directed to the wholesale market and franchising partners.Supporting the communication office for web activities and coordinating the development of corporate materials such as the Store Company Profile.

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  Coca Cola HBC

  Jun 2007 - Sept 2010

  Business Developer

  - Reaching sales targets- Promotional and trade marketing activities- Partnership with customers- New business

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  Successori Reda SpA

  Sept 2010 - Sept 2014

  Marketing manager

  Managing and developing brand image, retail and marketing strategies promoting the start-up of the new brand Rewoolution: a 100% Merino active wear collection for active & outdoor activities.

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  Soulgliders Yoga A.S.D.

  Apr 2014 - Aug 2015

  Social Media Manager & Event consultant

  Ideating, developing ang managing communication strategy for the Soulgliders Yoga studio,based in Turin: Facebook, Instagram, Mailchimp Newsletter.Supporting the Association activities during indoor festivals & outdoor events/fairs.

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  PROVIDUS SRL

  Oct 2014 - Oct 2015

  Export Sales & Marketing Manager

  In charge of the Export Sales for technic & outdoor products.Dealing with international Trade Fair ( ISPO - OUTDOOR - IHF).ideating and coordinating communication & image projects, such as newsletter, direct mailing offers and trade materials for customers: catalogues, packaging.

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  Sauze D'Oulx Project

  Dec 2015 - Mar 2016

  Assistant Front Office Manager
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  Www.flaviachiarelli.it

  Apr 2016 - Aug 2019

  Ho collaborato con Francesca Medici, giovane arrampicatrice professionista, nella costruzione della sua immagine online di atleta professionista, nella gestione dei suoi rapporti con attuali e potenziali sponsor, nella costruzione di un piano di visibilità attraverso interviste e serate alpinistiche/Festival.From 2018 I have been working with Francesca Medici, young Italian female rock climber, to build, grow up and promote her professional sport career image online& offline. I do also support her in building up new sponsorships programs and conferences speeches. Show less I provide a professional marketing support to the Outdoor athletes, building for them an appropriate Personal Branding for the Sport Industry Market.from 2016 on, I have been supporting the celeb Italian mountaineeer and climber Federica Mingolla in her professional career: to find the best sponsor companies,I manage commercial and sport business opportunities. My mission is to Help the Athlete to grow and improve in the professional career through training, coaching and promotional skills. Show less

  • Manager Atleta e consuente di comunicazione per Francesca Medici- rock climber

    Aug 2018 - Aug 2019

  • Athlete Manager of Federica Mingolla, Rock Climber & Mountaineer

    Apr 2016 - Dec 2018
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  OpenCircle - video and storytelling production

  Apr 2016 - Jan 2022

  www.opencircle.itMy main role the OpenCircle Team is to manage the marketing and promotional assets of the Outdoor projects, dealing with Outdoor&Sport companies, turistic resorts, athletes, associations.I am Also in charge with Sponsorship and fundraising. Ad far as I love the Outdoor comunication, I am an active contributor in the Team's Digital Strategy.

  • Project Manager

    Jun 2016 - Jan 2022

  • Sport Marketing Consultant, Digital Strategist & Athletes Manager

    Apr 2016 - Jun 2018
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  Self Employed - Flavia Chiarelli Sport Marketing Management

  Jun 2016 - now

  Sport Marketing Consultant & Marketing strategies

  I work with athletes , companies, media agencies and any professional in outdoor sports, to find their market positioning and improve their image on& off the web, through the sport & digital story making tools.

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  Flavia Chiarelli

  Nov 2016 - Feb 2018

  Digital Strategist & Social Media Manager MOUNTAIN KINGDOM

  In 2017 I have worked for Mountain Kingdom Alpine gides, based in Milan, to learn how to refer to their ideal audience in the right way by building up their Personal Branding with the best and efficient business results.I ideated a tailor-made digital strategy and managed their Social media channels and online.community.Moreover, I can help Athletes in building his Image and promoting his Personal Branding to the Right companies, helping sponsorships activities and realising his personal goals in Sport career.People say that I have a great capacity in dealing with cross-cutting projects, coaching and transmitting skills but what I love most about my job is looking for the beauty hidden in every person and in every Brand.After a deep analysis of your Brand or business, and its native Market, I study and plan the best communication strategy for you: by the use of Webwriting and traditional narrative tips, we will find together the most authentic and emotional story telling for your Brand.At the same time, I personally need to believe in the goodness of the products or services offered by my customers. Show less

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  The Girl with the suitcase

  Jun 2017 - Jun 2019

  Sport Blogger

  Blog author for the Pink Club blog project of the first travel blog in Italy: The Girl with the Suitcase, by Silvia Cartotto

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  OdC Blink

  May 2018 - Sept 2018

  Project Manager

  Managing and dealing the next rebranding of Passion & Power, digital web magazine about outdoor sports, brand content and athlete story making.According to the editor strategy, I do work to improve and propose the new P&P project to the outdoor companies, tourism organizations and new Heroes athletes.

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  DireFareMole

  Jun 2019 - Jan 2021

  Sport blogger contributor

  Outdoor & Sport Blogger contributor for DireFareMole

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  Deegito - Turin Digital Festival

  Jun 2019 - Jun 2019

  Relatrice

  Co-speaker presso la prima edizione del Festival Digitale @Deegito, con un intervento su:" Epic Fail & Epic Win del Social nello Sport", in partnership comn Andrea Annunziata di @sporthink

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  FIBS - Federazione Italiana Baseball Softball

  Mar 2021 - Mar 2021

  Formatrice

  Formatrice per FIBS ( Federazione Internazionale Baseball Softball) in occasione dell' evento CON6 2021con due interventi sul Personal Branding Atleti

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  Smart Walking

  Sept 2021 - Nov 2022

  Project manager e communication officer
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  Icons Club

  Feb 2022 - Apr 2022

  Personal Branding e Digital consultant
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  Coni Lombardia

  May 2022 - now

  Teacher at Next Project

  Personal branding and sport marketing teacher at Coni Lombardia for Next: Digital Sport Academy

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  Associazione Revejo

  Nov 2022 - now

  Communication Manager

  Dal novembre 2022 ricopro il ruolo di Communication Manager per l'associazione culturale Revejo, curando aspetti promozionali e di marketing per tutte le iniziative che essa promuove, in particolar modo il Festival @BorgatedalVivo, nella progettazione 2023.Partecipo alla definizione dell’identità del progetto e coordina il team di comunicazionemedia, web designer, ufficio stampa, content creator- Promuovo e gestisco la comunicazione con gli stakeholder dell'ente- Scrivo il piano di comunicazione della progettazione 2023 dell’ente valutando e scegliendo il budget dadestinare alle azioni, il modo di comunicare e i modi per far funzionare il linguaggio- Partecipo a incontri di networking e media- Redigo schede informative, inviti e presentazioni dell'ente 2023- Attivo collaborazioni con media partner e professionisti e stendo accordi in supervisionedirezione Show less