Anna Smirnova

Experience

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  Numeral Digital

  Sept 2021 - Dec 2022

  Digital Marketing Coordinator

  – Analyses of brand performance and competitive landscape– Launch and optimisation of advertising campaigns;– Creation and testing of creatives;– Analysing the effectiveness of advertising campaigns, fulfilling KPIs;– Entering statistics on the results of advertising campaigns– Conducting experiments and research of advertising campaigns;– Preparation of monthly reports of marketing activities– Coordinating Web Channels and Social Media activities– Conducting market research and analysis to identify trends and opportunities– Assisting in the coordination and execution of marketing projects from planning to delivery Show less

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  Numeral Digital

  Dec 2022 - now

  Project Manager

  Developed and executed ad campaigns that resulted in a 24% increase in website traffic and a 15% increase in social media• Managed a multi-cultural work team of 10 using Agile Methodologies• Created website and landing page prototypes for 8+ projects based on marketing research• Conducted successful market research for 20+ projects• Collaborated with a team of designers to create creatives, through testing different versions reduced CPI by 4%• Improved activation rate by 37% for B2C marketplace through simplifying UX/UI during onboarding• Analyzed and optimized advertising campaigns, consistently achieving and exceeding KPIs Show less

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  Epic AI Dev Summit

  Mar 2024 - now

  Сontent & Partnerships Manager