Yudith Martinez

Yudith Martinez

Gerente Laboratorio Serologia

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location of Yudith MartinezBogota, D.C., Capital District, Colombia

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  • Timeline

  • About me

    General Manager - Argentina and Colombia at Abbott Laboratories Core Diagnostics

  • Education

    • Universidad de los Andes

      1988 - 1994
      Lic. Bioanalisis Gerencia Empresarial
    • Universdad Santa Maria

      2001 - 2002
      Especializacion en Gerencia Empresarial Business Management
    • IESA

      2015 - 2016
      Diplomado en Marketing & Innovation Marketing
  • Experience

    • Quimbotec

      Sept 1999 - Sept 2001
      Gerente Laboratorio Serologia

      Quality Control Department. Quimbiotec, Blood Derivatives ManufacturerCaracas, Venezuela

    • Abbott Diagnostics

      Sept 2001 - Jul 2011
      Country Manager

      Responsible for the definition of short, mid and long term strategies; taking into account the products market customers targets approved investments and analyzing the commercial and financial feasibility of Business segment as well. This includes the definition of policies, strategies, and patterns to approach customers, key opinion leaders. Planning and developing short, medium and long term strategies, executing, improvement and corrective actions. Control the necessary arrangement for product importation. Responsible for all Division Operations managing all the planning strategies based on the Company vision and mission, strategic objectives and rules from headquarters; ensuring the best productivity and profitability as possible. Together with the commercial area, the coordination of marketing and sales plan elaboration and implementation and POP material as well. Make an administer the Division budget. Define the Division Organization, leadership, coordination, motivation, working together with a team to implement the Company strategies; addressing actions and making the position related decisions in accordance with the conduct code of the Company. Follow up Customers satisfaction and service; considering the established indicators related to the Division Service to then propose continuous improvement actions. Follow up Products Registration Processes. During this position there has been the disposition, adaptability and positive attitude towards new business models, regulations changes, political crisis with an outstanding goal oriented representation of the Division; keeping the work team motivated and with challenging expectations to be successful and proactive for business growth. All this has been done throughout Organization restructures, considering new business models, market dynamic and customer’s needs. Area Business Manager Vzla 2008/Commercial Director 2008Customer Service Manager 2004 Colombia Region/Customer Service Manager 2001 Vzla Show less

    • Grunenthal Farmaceutica Venezolana

      Aug 2011 - Oct 2017

      Leading the company at the local level to achieve the objectives of growth and competitiveness set by regional and sub regional strategy 2015, optimizing the local P&L in terms of sales and profitability (margins and EBIT) defined at the local level, through the development of a high performance organization, whose operations are entirely focused on the client, and that it complies with all the requirements and standards of quality and compliance, understand and translate into strategic planning and objectives to meet, the context, environment (general and pharmaceutical) and situation of stakeholders (customers, suppliers, competitors, normative regulation, products...), being able to provide for different scenarios present and future, by determining the key success factors, identifying opportunities or threats of business to consider different alternatives and define the desired position that the organization occupies in the sector in the medium and long term. Know and manage the internal stakeholders, properly to manage and adequately comply with a philosophy of work in matrix structure, at regional and international level. Responsible for finding and keeping relationships with Government Authorities legal related matters. Show less

      • General Manager

        Aug 2011 - Oct 2017
      • General Manager

        Aug 2011 - Oct 2017
    • Abbott

      Dec 2017 - now
      • General Manager Argentina and Colombia at Abbott Core Diagnostics

        Sept 2022 - now
      • Argentina General Manager Core Diagnostics

        Dec 2019 - Feb 2023
      • Regional Commercial Director Latinoamerica

        Dec 2017 - Nov 2019
  • Licenses & Certifications