Chris McCarley

Experience

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  Oscar Mayer

  Jan 1997 - Jan 1997

  Hotdogger

  Drove Oscar Mayer Wienermobile across the U.S. as the face of a $9M marketing effort. Led Talent Search by auditioning and filming children for Oscar Mayer commercial. Co-led East Coast Hardee’s tour for Kraft Foods after completion of Talent Search program. Gained extensive on and off camera media experience, wrote press releases and served as an Oscar Mayer liaison with various television, print and radio media.

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  TM Advertising

  Jan 1998 - Oct 1998

  Assistant Account Executive

  Performed as integral part of account service team on American Airlines and American Eagle traditional advertising, as well as, American Airlines interactive campaigns for the $85M account. Managed print, broadcast, and interactive projects for American Airlines, American Eagle, Resort & Travel, and American Airlines Vacations. Worked entire scope of interactive projects including campaigns, portals, merchandising and banner ads.Client: American Airlines

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  SixtyFootSpider

  Oct 1998 - Apr 2000

  Senior Account Executive

  Led interactive strategic consulting and management of multiple clients. Served as main client contact on all aspects of interactive projects from web site development to online banner campaigns. Supervised account coordinators and account executives. Oversaw client budgets, jobs, and billing. Led new business development plans, presentations, and pitches. Integrated interactive with traditional advertising while working with multiple agencies and clients.

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  Agency.com

  Apr 2000 - Feb 2001

  Account Director

  Provided interactive strategic consulting and co-management of $14M Incyte Genomics account. Managed $6M portion of Incyte account to ensure guaranteed spend level, utilization and revenue goals. Established and managed a creative team of approximately 20 people to handle multiple Incyte creative initiatives in parallel. Organically grew account. Served as main client contact on creative and technical Incyte projects. Led new business development planning effort, including background research and internal presentations.Client: Incyte Genomics Show less

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  Muller + Company

  Mar 2001 - Mar 2004

  Directory of Interactive

  Department head overseeing all interactive work including creation of consumer websites, client intranets, extranets, application development and electronic communications programs. Main client contact and strategic lead for all interactive accounts. Organically grew Bushnell account from Bollé and Serengeti interactive brands to all Bushnell interactive brands.Clients: Interactive: Bollé, Bushnell Performance Optics, Campfire USA, eScreen, Gold Bank, H2Optics, Helzberg Diamonds, Olathe Chamber of Commerce, Tasco, SciTech Plastics Group, Serengeti Eyewear. Traditional: Fortis Benefits, SciTech Plastics Group Show less

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  Google

  Apr 2004 - Jan 2010

  Manager of multiple teams consisting of AdWords Team Leads, Relationship Managers and Account Strategists in the Online Sales Organization channel within Google. Areas of responsibility included meeting and exceeding quarterly sales targets, building team structure, sales coaching, recognizing leadership potential and supporting career development. Vertical manager of teams servicing clients in the UK, Ireland, Germany, Austria and Switzerland managing quarterly revenues of between €28M - €40M.Verticals Managed: Retail UK/IRE; Business & Industrial Markets DACH, Tech DACH Show less Main client contact managing advertiser and agency relationships in the Direct Sales Organization channel within Google. Drove revenue growth with Fortune 500 advertisers in the Real Estate, Homebuilding and Local Search sub-verticals. Leveraged all available resources including Optimization, Analytics, Sales Engineering, Product Management and Marketing in support of client initiatives. Partnered with clients to implement new Google products (Mobile, Audio, Print, Enterprise, BASE, etc...).Clients: Fortune 500 advertisers in the DSO Classifieds & Local vertical. Show less

  • Associate Manager: OSO

    Oct 2008 - Jan 2010

  • Senior Account Manager

    Nov 2006 - Oct 2008

  • Account Manager

    Apr 2004 - Nov 2006
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  Sabbatical

  Jan 2010 - Jan 2011

  World Traveler

  My wife and I took some time off to travel around Europe, Africa and the United States.

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  BCF

  Nov 2011 - Oct 2014

  Director of Account Management

  Leadership, oversight and management of 12 person Account Management group servicing all clients. Responsible for hiring, training, mentoring of staff. Direct involvement in high-level client meetings, brand strategy, brand development, analytics, new business efforts. Main client contact for the Virginia Beach Convention & Visitors Bureau.Clients: Virginia Beach Convention & Visitor's Bureau, Virginia Aquarium, Alexandria Convention & Visitors Association, City of Fredericksburg, Norfolk Airport Authority, Virginia Tourism Corporation, Rapid City Convention & Visitor's Bureau Show less

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  Ferguson Enterprises

  Jan 2015 - Mar 2021

  • Oversee internal digital agency providing shared services supporting all lines of business as well as corporate functions in the following areas: Digital Signage, Email Marketing, Marketing Finance, Brand Media Buying/Planning, Search Engine Optimization (SEO), Social Media and Website Marketing. • Manage team of 40+ associates overseeing overall digital marketing capabilities. • Oversee Ferguson’s digital signage team who creates and schedules strategic customer and associate facing content across Ferguson's 1,000+ screen digital signage network located inside Showroom, Counter, HVAC and Corporate locations. • Lead Ferguson’s email marketing program. This program works to cultivate long term customer relationships and drive sales/revenue using a variety of digital communication methods including email (lifecycle, automated and transactional programs), SMS and others supporting multiple digital properties.• Manage Ferguson’s Brand Media team responsible for planning, buying, optimizing and reporting on paid traditional and digital upper funnel advertising supporting all lines of business at the national level and regional districts for the Showroom business.• Oversee Ferguson’s search engine optimization (SEO) program with a focus on acquiring new website traffic from clicks on organic search engine results across the network of Ferguson’s digital properties. • Manage Ferguson’s social media team which supports organic and paid social media strategy, content creation, execution, community management and reporting across a variety of social media platforms for the majority of Ferguson’s lines of business.• Lead Ferguson’s website marketing team focused on creating and marketing new content across Ferguson’s network of digital properties to include: informational, educational, promotional, lead generation-focused, traffic acquisition-focused content to support line of business sales cycles. Show less

  • Director, Digital Marketing

    Jan 2018 - Mar 2021

  • Senior Manager, eBusiness Digital Marketing

    Jan 2015 - Dec 2017
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  SocialMediaOrg.com

  Jun 2018 - Jan 2020

  Board Chair

  SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading Ferguson's membership in the community.

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  Poquoson City Public Schools

  Jan 2022 - Jun 2023

  Substitute Teacher
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  POQUOSON PRIMARY SCHOOL

  Aug 2023 - now

  First Grade Teacher