Anubhav Routray

Experience

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  Siemens

  Jun 2014 - Jul 2014

  Intern

  Learnt basics of Industrial Automation, PLC and DCS Systems.Worked on S7-200 , S7-300 PLCs using Step 7 v5.5 software(SIMATIC Manager).Designing with SCADA and simulation using PLCs.Operation with HMI, Drives and learnt using Communication protocols such as PROFIBUS and PROFINET.Project on planning and design of Soft Drink Manufacturing Plant(Coca Cola).

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  Startup Weekend

  Aug 2015 - Sept 2016

  Co Organizer and Community Contributor

  Startup Weekend is a global grass root movement of passionate leaders on a mission to inspire, educate, and empower individuals, teams and communities. Startup Weekend is a 54-hour weekend event, during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype. Startup Weekend has grown into an organization with a global presence. As of December 2015, Startup Weekend has reached 135 countries, involving over 210,000 entrepreneurs. Startup Weekend is run by Techstars.Co-Organized Startup Weekend in Bhubaneswar, the first ever edition in Odisha. Show less

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  Mu Sigma Inc.

  Sept 2016 - Mar 2018

  Decision Scientist

  Mu Sigma is a category-defining decision sciences and big data analytics company, helping enterprises systematize better data-driven decision making. It is one of the largest provider of analytics and decision science suppliers and caters to about 140 of the Fortune 500 companies.Worked with a major steel manufacturing company in Europe on improving its supply chain and operations by use of advanced analytics. Have worked on various stages of supply chain planning including demand forecasting, capacity forecasting, capacity allocation and inventory planning.Worked on developing an intelligent product for a BFSI Fortune 500 client, using various machine learning techniques and artificial intelligence to implement automation and reduce expenses. Show less

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  Flipkart

  Mar 2018 - Jan 2022

  Improving purchase diversity of Flipkart - Worked on ideation, analysis and enhancement of several product features across the user funnel for improving cross-sell for existing customers - Created an end-to-end ML pipeline for a cross-sell propensity model, which is used for targeting millions of users through CRM and Display campaignsIncreasing customer acquisition and retention of Flipkart Lifestyle and Grocery - Analysed and created an end-to-end strategy with product and business teams for improving Flipkart new visitor conversion for the Lifestyle and Grocery businesses - Created an incentive framework for driving up repeat for the existing customers Show less Launching Private Labels for Flipkart - Developed a standalone analytics product which helped business to identify differentiated features/attributes and prices in which products can be launched in each category- Worked on the marketing and launch strategy for several Flipkart Private label brands such as FK SmartBuy, Billion, Metronaut, Anmi, etc. which became top brands on the platform. - Worked on the customer and quality initiatives of the private labels and licenses Show less

  • Senior Product Analyst

    Jan 2020 - Jan 2022

  • Business Analyst

    Mar 2018 - Dec 2019
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  Purplle.com

  Jan 2022 - Dec 2023

  Product Manager

  Purplle is one of India's top beauty e-commerce unicorn with 10 Mn+ MAU. I work as the consumer product manager for storefront of the e-commerce platform in app, msite and web versions.

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  Victoria’s Secret & Co.

  Nov 2023 - now

  Product Manager - Digital Products

  Building global digital products for omni-channel order fulfilment across 70 countries.