Sanja K.

Sanja K.

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location of Sanja K.Milano, Lombardia, Italia

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  • Timeline

  • About me

    Product Design & Development | Heineken, ex-Luxottica

  • Education

    • Faculty of Economics, Finance and Administration - FEFA

      2008 - 2011
      Bachelor's degree Economics
    • Kingston University

      2011 - 2013
      MSc in International Business Management, London International Business
  • Experience

    • TeleSign

      Feb 2014 - Jan 2015

      Promoted to Senior Sales Specialist, I mentored colleagues, trained new hires, and authored an internal sales manual to promote sales excellence standards. My role extended beyond client acquisition to cultivating a culture of sales proficiency and team development. As a Sales Specialist, I boosted client acquisition by initiating weekly cold email campaigns for our 2FA solutions. Skilled at turning 'No' into 'Yes', I exceeded quotas regularly. I targeted California startups, Japanese, and EU corporations, managing leads efficiently in Salesforce. Also, I pursued partnerships with telecom companies.

      • Senior Business Development Associate

        Jan 2015 - Jan 2015
      • Business Development Associate

        Feb 2014 - Jan 2015
    • Investintech

      Mar 2016 - Jan 2016
      SEO Specialist and Copywriter

      Monitored HTML for SEO improvements, while crafting 20 monthly blog posts on average to bolster link-building efforts. Collaborating with a diverse range of bloggers, I wrote multilingual content to broaden our audience reach. Additionally, I produced numerous email campaigns to secure blogger coverage, effectively managed influencer relationships, and underwent comprehensive Google AdWords and digital marketing training.

    • Luxottica

      Jan 2018 - Jan 2020
      Frontend Developer

      Developed landing pages and AB tests with a focus on enhancing user experience, boosting conversion rates, and ensuring accessibility compliance (WCAG). Leveraged HTML, CSS, and JavaScript for page development, alongside various CMS platforms for content updates across Oakley (Hybris), Ray-Ban, Vogue, Persol, Oliver People's, and Sunglasshut.

    • Audiens

      Jan 2020 - Jan 2021
      Frontened Developer

      As a developer at a performance marketing startup, I had the opportunity to develop dynamic Single Page Applications with React, TypeScript, and Material UI. I also developed AB test experiments to optimize conversion rates at sign up. Always eager to expand my skill set, I actively sought out and implemented the latest technologies in our development process.

    • The HEINEKEN Company

      Jan 2022 - now
      Digital Specialist

      Thriving as an Agile e-commerce UX & CRO specialist, I'm the creative force behind the Eazle Italy UI. From leading UX workshops to crafting user stories and monitoring web performance, I'm deeply involved in all frontend aspects of our platform. In addition, I offer valuable insights on tech matters, lead scrums, and conduct user testing interviews. Leveraging tools like GA4, Hotjar, Salesforce, NewRelic and more, I ensure we make data-driven decisions following the voice of the customer. Additionally, I contribute to Robotic Process Automation, AI and OCR projects to boost productivity across all Heineken functions. Meno dettagli

  • Licenses & Certifications

    • Web Design and Development

      SAE Institute
      Mar 2016
    • UX/UI Workshop

      Humanity
      Jan 2016