Siddesh G

Experience

• 

  Theorem

  Jan 2010 - Oct 2011

  • Primary point of contact with client management• Manage and optimize the design, content, targeting & messaging of email communications• Setting up and monitoring all email marketing launches via email service providers• Reporting on performance, bounces, complaint rate of all emails sent• Keeping track of team utilization and sending the report on a weekly basis• Service quality improvement through continuous process improvement• Motivating and inspiring the team to surpass their potential• Improving the team and facilitating communication among the members of the team Show less • Define and execute a strategy to maximize revenue through email communication• Responsible for developing and/or testing the creative for data provided by the client using HTML, Java Scripts and SQL• Working with external and internal creative resources to develop effective designs for all emails and supporting landing experiences• Setting up and monitoring all email marketing launches via email service providers• Manage and optimize the design, content, targeting & messaging of email communications• Reporting on performance, bounces, complaint rate of all emails sent Show less

  • Team Coordinator - Email Services - Online Media Marketing

    Feb 2011 - Oct 2011

  • Campaign Management Specialist - Email Services - Online Media Marketing

    Jan 2010 - Feb 2011
• 

  Nabler

  Oct 2011 - Jun 2020

  • Conduct and lead white-boarding sessions, workshops, design sessions, and project meetings building strong client relations• Lead analysis, architecture, design and development of cloud and on-prem data warehouse and business intelligence solutions• Lead end to end in BI projects (Planning and Estimating to Execution)• Collaborate in the creation/enhancement of data platform solutions (Data Marts, Cubes) to facilitate decision-making• Collaborate with client DW/BI/Reporting team to standardize reporting and analytics implementation(s) across a variety of business teams/users/constituents• Collaborate with product development team with business strategy and technical support Show less • Providing end to end BI solutions to meet the business objectives• Responsible for extracting data to be manipulated, merged and analyzed to reports, graphs, dashboards and other outputs to ultimately reveal performance business/products for internal users and external audiences• Develop timely, innovative and objective analysis which leads to fact-based solutions for strategic business issues• Was responsible to coordinate with team members and stakeholders to gather and understand data requests and requirements• Responsible for implementing tools and frameworks for automating report generation, identification of data-quality issues and data-governance• Evaluate ongoing projects to provide analytic insights as per the needs of the stakeholders and implement digital dashboards and reporting to empower the organization and guide business decisions• Responsible for creating, designing, standardize, and automating advance to complex reports on a weekly/monthly/quarterly cadence• Supports ad-hoc requests coming from multiple stakeholders• Responsible for creating and maintaining SOPs for the Business Intelligence projects• Responsible to manage backlogs, establish priorities, multitask, work proactively and independently Show less • Acted as a primary point of contact with the client management team.• Creation of BI Dashboards/Reports for different Business Units, Digital marketing channels & Touch points• Analysis of data gathered from different digital media streams (Web analytics, Email Marketing, Social Media, Search and Mobile) for Large Enterprise Business and providing actionable recommendations and insights keeping the best practices and latest trends on the web• Tag Validation and/or troubleshoot tagging (page, interaction, revenue, advertising) and ensure that it meets predetermined client specifications• Creating tag implementation guide with respect to business requirements and to improve the efficiency and consistency of existing tagging or to create new/additional tagging standards• Conducting tag audit of existing Omniture, Google Analytics and Web trends implementation & provide recommendations for optimal use• Communicate effectively with technology and engineering teams and on tracking standards and tag implementation guidelines, from concept to execution Show less • Primary point of contact with clients• Generate daily, weekly, monthly, quarterly and ad-hoc reports to track the trends of various web metrics• Identified and reported the top line figures, top sources of traffic and drill down to top search engines, top keywords and top referring websites• Analyzed data from web analytics tools to create customized reports calculating key performance indicators, metrics, and trends• Provide campaign tracking codes and reports • Monitor the quality and integrity of the data in the system and reports being published Show less

  • Principal Consultant – BI&A

    Oct 2017 - Jun 2020

  • Lead Consultant – BI&A

    Apr 2016 - Oct 2017

  • Sr. Web Analyst

    Apr 2014 - Apr 2016

  • Web Analyst

    Oct 2011 - Apr 2014
• 

  Indegene

  Jul 2020 - now

  Manager - Business Intelligence