Kristina Schmidt

Experience

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  TB&C Holding Group

  Jun 2016 - Jul 2016

  Project Assistant

  - Conducted market and competitor analysis for an expansion of business activities

• 

  Kao Corporation

  Oct 2017 - Apr 2018

  Global Marketing Intern

  - Supported product launches through market/competitor analysis, collaborating closely withresearch institutes and creative agencies.

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  General Mills

  Apr 2018 - Oct 2018

  Intern for International Marketing in Emerging European Markets

  - Played a key role in developing and executing comprehensive media plans encompassing TV, digital, social media, and point-of-sale strategies to orchestrate the brand´s 360° activation.- Managed the brand's online presence across websites, social media, and Google search activities in 18 countries, ensuring consistent and impactful digital engagement with target audiences.

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  Storck

  Jan 2019 - Jun 2022

  - Directed the successful development and launch of new products, effectively managing crossfunctionalproject teams of up to 20 people with project values exceeding 1 million Euros.- Proactively monitored industry competition and emerging trends, leveraging quantitative marketresearch to identify market opportunities, leading to an increase in market share of up to 5%.- Developed the market positioning strategy to enhance consumer perception of emotional benefits.- Supervised qualitative market research initiatives involving 50-100 participants, extracting valuableconsumer insights to inform strategic decision-making and product development processes.- Initiated packaging design updates resulting in a sales volume increase of nearly 15%.- Conducted comprehensive pricing and profit-and-loss analysis to optimize profitability and ensuresustainable growth across product portfolio. Show less - Led marketing campaigns & promotions across digital, media, point-of-sale, and out-of-homechannels, resulting in the highly successful launch of a limited edition product, surpassing previouseditions' performance by approximately 20%.- Coordinated the strategic planning for the brand´s social media channel, including consumer andcompetitor analysis, content and channel selection, brand language and influencer campaigns.- Directed the brand's presence at a pivotal event, strategically enhancing connections with the targetconsumer group to deepen brand engagement and loyalty.- Conducted comprehensive project evaluations, assessing timing, technical feasibility, and financialviability, and achieved a 100% success rate in their implementation within the specified frame.- Conducted revenue/sales planning and implemented an automated dashboard linked with thecompany's SAP system, enabling dynamic tracking of live sales data.- Undertook client appointments, leading to product listings and the placement of in-store displays,optimizing product visibility and enhancing sales opportunities. Show less

  • International Product/Brand Manager - Special Brands

    Jan 2021 - Jun 2022

  • Marketing Management Trainee

    Jan 2019 - Dec 2020
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  Enseña por Mexico

  Mar 2023 - Jul 2023

  Fundraising & Development Assistant/Volunteer

  - Accompanied the brand positioning process, including the transformation of the logo to align with strategic objectives and enhance brand identity.- Orchestrated communication across alumni social networks, fostering engagement and cultivating a strong sense of community.- Identified 25 tender and financing opportunities instrumental in driving business development andgrowth initiatives.

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  Fundación Hogares | Haciendo Comunidad

  Jun 2024 - now

  Special Proyects Supervisor