Audrey Bachelder

Experience

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  Daily Nexus

  Aug 2011 - Jul 2015

  • Managed 25 writers • Coordinated weekly meetings, hosted workshops for writers, and held weekly office hours• Designed 30+ weekly issues of Artsweek using InDesign and Photoshop• Arranged press requests• Coordinated with the photo editor and art director for article artwork• Edited online and print content• Uploaded online content daily using Wordpress• Co-founded and produced the takeaway show video music series “Batcave Sessions”• Coordinated community events with live music, a photo booth, caricature drawings, and a cake walk• Won best section editor of the year award Show less

  • Arts and Culture Editor

    Aug 2013 - Jul 2015

  • Arts and Culture Writer

    Aug 2011 - Jul 2015
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  KCSB-FM in Santa Barbara

  Sept 2011 - Dec 2011

  News Reporter Intern

  • Worked in a 24-hour newsroom• Wrote, recorded, and packaged stories to go on air using Audacity

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  Office of Student Life, UCSB

  Aug 2012 - Jun 2013

  Assistant to the Director Intern

  • Reported to the Director of Student Life, Miles Ashlock, with responsibility for planning meetings, organizing contacts, and doing research for new programs• Assisted in the planning of the 2012 Fall Student Leadership Conference • Led two workshops and coordinated a networking guide and an "end note" activity for the conference• Facilitated three Leadership Development Workshops; two for students and one specifically designed to aid Housing's Living and Learning Community mentors• Developed a prezi that modernized The Leadership Challenge curriculum in a fun, animated way with movie clips and music to break up the five practices• Designed several different items for OSL using InDesign; a cover for The Leadership Challenge worksheets, a flyer for OrgSync's ePortfolio, and a DigiKnow for the Leadership Education and Action Program Show less

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  WORD Magazine

  Sept 2012 - Dec 2013

  Editor + Writer + Designer

  • Worked on four quarterly issues of an eco-friendly arts and culture magazine• Designed layouts using InDesign and Photoshop• Managed photo shoots• Wrote feature pieces relating to community life in Isla Vista• Edited all stories in the winter 2014 issue

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  Gaucho FYI

  Sept 2012 - Dec 2012

  Group Facilitator Intern

  • Facilitated nine workshops for freshmen students about drug and alcohol safety in Isla Vista and UCSB• Part of the inaugural team that started Gaucho FYI as a permanent program for freshmen

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  Bump Technologies (acquired by Google)

  Jan 2013 - Jun 2013

  Brand Ambassador

  • Promoted social media applications to UCSB students through workshops and tabling• Wrote reports detailing the app's popularity with students

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  La Tavolata Fresh Pasta Cafe

  Jun 2014 - Feb 2016

  Server

  • Provided excellent service at a 4.5 star Italian restaurant• Set and cleared tables, took orders, and gave menu and wine recommendations• Trained new servers• Edited menu to grammatical perfection

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  Carsey-Wolf Media Intern

  Jul 2014 - Dec 2014

  Assistant to Award Winning Journalist Ann Louise Bardach

  • Converted historical reel-to-reel interview tapes to MP3 files, including interviews from Fidel Castro to Johnny Rotten• Transferred and reorganized 100 transcripts into one usable set of files• Troubleshot office equipment

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  The Catalyst Literary Art Magazine

  Aug 2014 - Jul 2015

  Event Coordinator

  • Coordinated two arts festivals featuring six live bands, ten vendors, ten spoken word poets, an art walk, and caricature and typewriter poetry booths • Managed financial budget and sourced money from campus organizations• Coordinated set times with bands, poets, and speakers• Emceed 5-hour long event• Raised thousands of dollars for the magazine through successful Kickstarter funding projectkickstarter.com/projects/1055651429/the-catalyst-literary-arts-magazine

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  Sasha's - Living with Style

  Jun 2015 - Feb 2016

  Marketing Coordinator + Salesperson

  • Set pricing for inventory, adjusted price books, made tags, and examined purchase orders• Wrote press releases, newsletter articles, and social media copy advertising upcoming events and sales • Created promotional flyers in Photoshop• Prepared a social media marketing plan and utilized Facebook analytics

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  Wine Warehouse California

  Aug 2016 - May 2019

  Digital Content Specialist• Managed WW social calendar for Instagram, Facebook and Twitter in coordination with sales focus calendar to drive sales against goal• Created daily content specially curated for each channel• Built weekly blogs using Wordpress• Maintained website lander page• Coordinated content for monthly email newsletter• Produced video content for YouTube featuring high-profile winemakers/owners• Conducted brand research (photos, wine scores, etc.) to add to library of digital brand assets • Coordinated social campaigns with partners across multiple platforms• Created and maintained workflow trackers and tools: magazine content planning tracker, blog planning tracker, instagram caption calendar, hashtag library, social media metrics trackerPublication Project Manager + Designer• Co-project managed Wine, Beer & Spirits Annual Catalog publication: a 400 page, six month project that powered sales during critical OND period• Sourced and edited features and content• Designed 25% of book, including 100 page California wine section • Coordinated due dates and deadlines• Presented launch at GSM to 200 people• Project managed Pricebook publication: a bimonthly 56 page magazine with content designed to equip sales teams• Sourced and edited features and content• Designed 25-80% including cover story, feature, domestic and import sections• Managed calendars and led meetings• Communicated tools in the pricebook in bimonthly “The Best Sales Tool” email• Project managed and led design/content creation on two high priority category wine publications designed to arm on premise successSpecial Projects Lead• Created visuals for Brand Launches • Presented Digital Deck to new partners based on portfolio mix• Created visuals for Trade Show Tasting Events • Curated Brand Mosaic Wall to create a living art piece that celebrates the people, places and products of the brands we partner with Show less Marketing • Worked with VP of Marketing on high priority suppliers accounting for more than 50% of wine revenue, including E&J Gallo Winery, J. Lohr, Niven Family Estates, Empson USA, and Dreyfus-Ashby• Assisted and reported to VP of Marketing as personal marketing manager assistant• Created 20+ training documents and process guides for WW Marketing staff• Trained associates on marketing processes • Set pricing for new inventory and contracts using SAP• Examined purchase ordersGraphic Design & Social Media• Grew Instagram from 500 followers to 7k• Created promotional flyers, ads, and other graphic materials using InDesign, Photoshop, and Illustrator• Created graphics for semi-monthly price books and semi-annual catalogs• Scheduled and posted content for Instagram, Facebook and Twitter Show less

  • Digital Marketing Analyst // Social Media

    Apr 2018 - May 2019

  • Marketing Portfolio Manager Assistant // Social Media

    Aug 2016 - Apr 2018
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  Shea Properties

  May 2019 - now

  • Senior Digital Marketing Manager

    Jan 2022 - now

  • Digital Marketing Manager

    Jun 2021 - Jan 2022

  • Digital Marketing Specialist

    May 2019 - Jun 2021