Saher Durrani

Experience

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  IBM Pakistan

  Aug 2007 - Mar 2010

  Integrated Marketing and Communications Anaylst

  Managed external and internal communications with media and press to enhance brand visibility. Oversaw CSR and fundraising activities across Pakistan to drive corporate social responsibility goals. Prepared Country Manager's talking points for various events to ensure clear and impactful messaging.• Drove the IBM Kid Smart program launch in Pakistan, which created significant market buzz with an event featuring government dignitaries and extensive media coverage. • Launched various internal events for employees, such as Ring the Bell and Volunteering in the Society, to promote engagement and community involvement. • Designed drumbeat programs for channel distributors and partners to build trust-based relationships. Show less

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  Inbox Business Technologies

  Apr 2010 - Mar 2012

  Marketing Manager

  Proposed and executed joint marketing events with leading I.T. companies like Microsoft, IBM, Oracle, and Cisco. Oversaw events venue, participant management, email registrations, content design / development and vendor relations.• Contributed to a +15% increase in sales in 2010 and a +12% increase in 2011 through strategic marketing efforts.• Increased engagement with the external press by 70% to improve brand recognition and media coverage.• Event Managed the Inbox Golf Tournament for the top 50 B2B customers by managing a $2M budget and coordinating operational aspects, from venue selection to branding, inviations, and event agenda.• Managed a budget exceeding $1M to arrange an annual employee corporate event with 700 employees nationwide. • Built and led a team of three professionals, overseeing their development, performance, and productivity to achieve departmental goals. • Led top industry events, including GITEX, ITCN Asia, and Pak CIO Summit, to enhance market presence.• Boosted market visibility in the software and service industry through targeted marketing campaigns.• Achieved a highly successful and memorable town hall event, bringing together more than 1K employees across Pakistan. • Managed the 2011 Calendar of events, campaigns, and public releases to achieve all key performance indicators. Show less

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  Saher’s Couture

  Oct 2013 - Oct 2019

  CEO / Senior Operations Manager

  Created a strong online presence by focusing on SEO and Facebook ads to increase brand visibility and customer acquisition. Developed a robust sales pipeline through strategic customer engagements and consistent digital campaigns to drive continuous business growth.• Secured a top 3 SEO ranking in the clothing industry by enhancing online visibility and driving customer acquisition.• Built a client base of 10K across the U.S., India, and UAE, driving sales growth and market expansion.• Achieved 22% year-over-year sales growth for over five years by developing innovative marketing strategies and customer retention initiatives.• Partnered with the top 3 leading clothing brands, ensuring on-time and within-budget material supply.• Established digital channels for placing orders and tracking, enhancing customer purchasing experience. Show less

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  GaN Systems Inc.

  Nov 2021 - Oct 2023

  Senior Marketing Specialist

  Planned and executed multiple virtual, in-person, and hybrid corporate events across the U.S., Canada, Germany, India, and China. Created and managed marketing content for various channels, including social media, video, print, and blogs, to ensure consistent brand messaging. Analysed SEO data, Google Analytics, and programmatic ads against ROIs to optimise marketing strategies. Developed and managed event budgets, content development, controlled expenses, processed invoices, and delivered financial reports.• Led speaking sessions & sponsorship engagements, enhancing brand visibility and building partnerships• Elevated website ranking to the top three by boosting online visibility and traffic; orchestrated webinars for various products, enhancing product awareness and customer education.• Organized and ensured the company's participation in over 25+ major corporate events across North America, China, and Germany, including CES, APEC, PCIM, and the Asia Charging Expo.• Executed internal company events, such as the New Office Opening Ceremony and Employee Town Halls, to drive employee engagement and highlight company milestones.• Managed email campaigns via HubSpot within six months of launch to enhance customer outreach / engagement.• Automated systems to manage / process Sales Qualified Leads (SQL) and Marketing Qualified Leads (MQL). Show less

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  Infineon Technologies

  Oct 2023 - Jan 2025

  Senior Specialist Strategic Marketing
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  Info-Tech Research Group

  Jan 2025 - now

  Marketing Manager