
FIREFLI BARS
Board Of Directors

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About me
Elite Mobile Bars, Cocktails, Fire and Flair Bartenders. Australian Small Business of the Year 2019, 2020, 2021, 2022, 2023
Education

Alex Beaumont Hospitality College
2011 - 2013Hospitality Training and DevelopmentIntroductory Hospitality, Flairtending, Cocktails, Garnishing, Barista, Advanced Hospitality, Responsible Service of Alcohol and Responsible Conduct of Gambling Accredited Courses

Eldred Hospitality Pty Ltd
2011 - 2011Train the Trainer Qualification Cert IV Hospitality Management PassThis training course is designed for anybody in a hospitality environment who has the responsibility for training new or existing staff, or the responsibility for overseeing subordinates who train staff. It shows you how to plan and conduct the three main types of training necessary for the smooth running of your hospitality business: induction and orientation training, skills training and behaviour training.

Fire & Safety Australia
2011 - 2011Fire Extinguisher Training Fire ProtectionFire and Safety Australia’s fire extinguisher training course will equip you with the skills required to use fire extinguishers and fire equipment on small workplace fires. By training in fire extinguisher training and conducting regular fire drills, your organisation will ensure that your personnel are ready to deal with any workplace fire promptly and safely.

Fire & Safety Australia
2011 - 2011Fire Warden Training Fire ProtectionFire & Safety Australia’s Fire Warden Training course equip your personnel with the skills required to act as a fire warden during an emergency. By selecting an appropriate number of fire wardens and conducting regular fire warden training, your organisation will ensure that your personnel are ready to deal with any workplace emergency.

TAFE NSW
2000 - 2003Advanced Diploma Hospitality (Management)Both Sheena and Toby successfully completed the Hospitality (Management) diploma through TAFE NSW.
Experience

Australian Bartenders Guild
Jan 2009 - nowBoard Of DirectorsOur job is to promote the Hospitality and Bartending Industry to Australian and International members. Organize and host many local and international Cocktail and Flair bartending competitions.Set up training and development programs.Keep in touch and above board in the Liquor Industry relations.Assist members with local and International job placement.Organize and create amazing Industry Events.Support associate relationships with our sponsors. Travel around the world to host world Cocktail Championships as Coaches, Trainers, Judges, Chaperone and Competitors.facebook.com/australianbartendersguild Show less

Vodka O and ASM Liquor Portfolio
Jan 2011 - Jan 2014International and National AmbassadorWe are National and International ambassadors for Vodka O and it's family portfolio of Tequila BLU Tequila, Kinkylux White Rum, Kinkynero Dark Rum, Jinn Dry Gin, Naked Scot Scotch and Rocking Angel Bourbon. We successfully and harmoniously work together in many high profile Bartender events, Training programs, Promotional activities and multiple scale Bartending competitions for Mixology and Flair Bartending. One of the most note able highlights was Solely running the Vodka O ASM stand as ambassador and manager for the Sydney Bar Show 2012. It was a 2 day cocktail and Bar extravaganza event. All cocktails for this exclusive bartender event were dished up and designed by us. We had one of the most successful stands of the show. Another highlight was launching the new 'Tequila BLU' Tequila for ASM Liquor in an exclusive VIP media launch Event with RollingStone Magazine at 'Name this Bar' Sydney. FIREFLI BARS managed the Bar, Set-up, Stock and All venue staff. Our Fire Flair Bartender extraordinaire's Toby and Alex provided the crowd that evening with unbelievable tandem Fire Flair Shows that had all the crowd screaming for more! When we travel Internationally with our Australian Bartending Teams, Vodka O ASM kindly provide us with Products, uniforms and much valued support from home. In return we heavily endorse and introduce these products to the International Bartending family during International competitions and excursions across the world. Show less

Alex Beaumont Hospitality College
Dec 2011 - Nov 2012Principle TrainersAt the Alex Beaumont Hospitality College we hosted and ran all courses at the College. Some of the modules we covered follows:- Hospitality Introduction- Cocktail Introduction- Cocktail Masterclass- Garnishing Techniques and Skills- Flair Bartending- Barista, - Advanced Hospitality- IBA Bartending- Responsible Service of Alcohol (RSA)- Responsible Conduct of Gambling (RCG)

Posi Pour/ Routin 1883 French Syrups
Jan 2012 - nowInternational and National AmbassadorsWe are the National and International Representation for the Posi Pour and Routin 1883 Gourmet French Syrups Portfolio.Our relationship is strong and faithful. Posi Pour sponsor our company with the highest quality Bartending equipment you could possibly need. We organize, host and execute Routin 1883 tasting, design and Competition workshops as managers of the Australian Bartenders Guild in association with supporting liquor brands. We assist and star in the Australia wide Trade shows and festivals in which Routin 1883 participate. We design the cocktail lists for the events we attend and serve them proudly. Posi Pour have the faith and dedication in our Industry and gives us sponsorship and support to train and send our Australian Bartenders to International Cocktail Bartending Competition's of the IBA across the world.'International Bartenders Association' (IBA) associate member and Sponsor.www.posipour.com.au Show less

Cocktail King
Apr 2013 - Jul 2013Operations ManagerWe were enlisted to assume full time control of the Australia wide company for 3 months in lieu of the Owner-CEO. We successfully handled everything from Bookings, Inventory, Sales and Maintenance across Australia.Cocktail King is a leader in Party Hire and Entertainment services. Some services include; Marquee structures, Lighting, AV/Sound, Tables, Heaters, Mobile Bars and Bartender event placement.

FIREFLI BARS
Aug 2013 - nowElite Mobile Bar Catering, Cocktail Bartender and Flair Bartender Hire AustraliaWelcome to FIREFLI BARS. We are Hospitality and customer service experts with a quality and well trusted reputation known around the world. The company is owned and operated by Sheena Cullan from The Bar Station PTY LTD. Sheena is a - National and International Cocktail Champion in Bartending- Licensee of Firefli Bars and The Bar Station- Qualified Hospitality trainer- Approved Industry venue manager- Industry Consultant- Fire-Breathing Flair Bartender- President of the Australian Bartenders Guild- Official Technical Judge for the International Bartenders Association World Cocktails Championships- well known and highly respected National and International Icon for Australian Bartending. - Multitude of awards and accolades for the many years of service In the industry.I.e. • Company employee of the year for the entire C-INC hotels group 2011• National finalist for the AHA Bartender of the year• Urban List Magazine Bartender of the year Finalist• Winner Best Cocktail Taiwan Golden Cup• Finalist Mattoni Grand Prix Drink Competition Prague• Trainer- World most technical bartender award, World Cocktail Championships Bulgaria• WINNER Local Business of the Year 2018• FINALIST Australian Small Business of the year 2020Our highly trained staff are all experts in the field and are family to us. We only select our finest associates to attend to your events.You may host any type of event, whatever it may be and we can supply the Bars, Staff, Liquor, glassware and a multitude of other hire and design requirements. The possibilities are endless.Prices are on application. We are more than happy to discuss tailored quotes for your event and price accordingly. We are flexible and very welcoming.Email us at: Fireflibars@gmail.com for further information on available services or check out our website: Fireflibars.com.auLook forward to your inquiry!Sheena Cullan@thebarstationFacebook: Firefli BarsLinkedIn: FIREFLI BARSTwitter: @FIREFLIBARS Show less

Hogs Breath Cafe Pyrmont
Nov 2013 - Oct 2014Contracted Fire Flair Entertainment and Cocktail Flair BartendersWe hosted the venue launch of the new Hogs Breath Cafe Pyrmont in November 2013. From that event on, every Friday night for the next 6 months we performed and entertained the patrons with amazing Fire Flair Bartending shows and ran the Cocktail Bar during the Night. For the winter period till now we do fortnightly Friday night performances with our Hogs Breath Team. Come down and visit us. Email fireflibars@gmail.com to find out which Friday nights we are booked.

ClubSuntory Australia
Jan 2014 - Jan 2014Cocktail, Fire and Flair Bartending PerformancesFIREFLI BARS enlisted by ClubSuntory to provide the Central Coast with a Cool Cocktail Fire Flair Bartending Program for the Month of January 2014.Our Program entailed Fire Breathing and Flair Bartending Shows in the area whilst dishing up Cocktails for the Suntory 'Summer Cocktail Classics' Sessions.FIREFLI BARS, ClubSuntory and the Australian Bartenders Guild will be hosting a series of Flair Bartending and Cocktail Training Sessions for the Central Coast District over the year of 2014. Show less

Pinnacle Drinks, Pinnacle Liquor Group/ Woolworths Ltd.
Aug 2014 - Mar 2016Liquor specialists, Quality assurance and InnovationFIREFLI has joined the Liquor Specialists Team for Woolworths 'Pinnacle Drinks' Spirits and RTD (Ready-To-Drink) division. Pinnacle Liquor Group exclusively partners with winemakers, growers, brewers and distillers to deliver some of the world's leading brands across the wine, beer and spirit categories. Whether it's a single malt whisky from a distillery established in Scotland in 1897, a craft beer from Western Australia or a rich red from Barossa Valley, Pinnacle Liquor Group showcases brands which over deliver on quality and character.Woolworths operates retail stores in Australia, New Zealand, Hong Kong, and India. The company operates through six segments: Australian Food and Liquor, New Zealand Supermarkets, Petrol, BIG W, Hotels, and Home Improvement segments. Show less

FIREFLI Elite Beverage Caterers
Sept 2014 - nowLicensee-OwnerFIREFLI Elite Beverage Caterers is the fully licensed liquid catering division of FIREFLI BARS. We supply, sell and cater Alcoholic beverages legally for your events. We are famous for our amazing packages we tailor to your event requirements that include Mobile Bars of all types, Glassware, Personalized cocktail menus, Floor staff, Bartenders, Flair Bartenders and experienced Bar managers. We have so many options that other catering companies simply cannot match.Email fireflibars@gmail.com for all Q&A Show less

American Beverage Marketers Finest Call and Réal Purees Brands
Apr 2015 - nowAustralian AmbassadorsFirefli proudly supports the American Beverage Marketers Finest Call and Réal Puree brands, using the products and equipment for our events and training programs across Australia and Internationally. www.finestcall.com

Old School Road Cocktail Garnishes and Syrups
Jun 2018 - nowOwnerPremium Dehydrated Cocktail Garnishes and specialty Syrups for Bars, Resturants and Private sectors.
Licenses & Certifications

Diploma Business Management
University of Sydney
Advanced Diploma Hospitality Management
TAFE NSW
On Premise Liquor License (Catering)
Department of Racing, Gaming and LiquorJul 2015
Food Safety Supervisor Certificate
Food Safety First Inc.Aug 2016
Volunteer Experience
Board of Directors
Issued by Australian Bartenders Guild on Jan 2009
Associated with FIREFLI BARS
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