
Audrey Aw, Chartered MCIPD
Marketing Communications Intern

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About me
Management Consultant | Human Capital Consultant | HR Business Partner
Education

Ong Teng Cheong Labour Leadership Institute
2015 - 2015Professional Diploma in Employment Relations Top Student in cohort and recipient of NTUC Club Best Student Award
Victoria Junior College
2004 - 2005Singapore-Cambridge GCE Advanced Levels (C Mathematics, Economics, Literature, Theatre Studies & Drama)Activities and Societies: 21st Students’ Council

National University of Singapore
2006 - 2010Bachelor of Business Administration - BBA Double Major in Marketing and Management 2nd Upper Class HonoursActivities and Societies: Eusoff Hall

University of Cambridge
2020 - 2021Master of Business Administration - MBA Concentration: Digital Transformation Graduated with Distinction (Top 10%)
Experience

Marriott International
May 2007 - Jul 2007Marketing Communications Intern
Tata Group
May 2008 - Jul 2008Services Marketing Intern
L'Oréal
May 2009 - Jul 2009Trade Marketing Intern (Lancome)
Shell
Jul 2010 - Aug 2020Led a team of 5 HR Consultants to define, design and implement strategic projects to deliver the country or global business people agenda. Singapore is a high-performance, multi-sectorial hub for Shell where all Businesses/Functions and corresponding senior stakeholders are represented. This position reported directly to the regional VP HR and sat on the Singapore HR Leadership team.Highlights:• Established inaugural HR Consulting function for Singapore and secured strong stakeholder buy-in within 1st month by conducting external benchmarking research, end-to-end process mapping and proactive stakeholder engagement• Led team to deliver 40+ people strategy projects within 2 years, achieved 100% client satisfaction scores and global recognition for projects delivered - covered Organisation Transformation, Change & Project Management, Talent Management, Leadership Effectiveness, HR set-up for new entities.• Drove business continuity/competitiveness as interim plant HR Manager overseeing 600+ staff by spearheading COVID-19 response as part of site leadership whilst successfully designing and launching organisation transformation program Show less Delivered HR advice, coaching and support for internal client population across the following areas: workforce planning & resourcing, managing organization change, driving employee engagement, leadership coaching & talent development, enhancing performance through targeted learning/ organisation effectiveness (OE) interventions, managing grievance/ performance cases, ensuring local execution of global policies and processes, administration of local policies and benefits.Highlights:• Enhanced employee engagement score for IT function by 4% despite significant headcount reduction; executed strategic re-organisation of 4 other functions simultaneously• Directed cross-functional Singapore Talent Hub project management office: designed and secured 2-year government grant for an in-house Trading Operator Development Programme to enhance long-term critical talent pipeline• Obtained support to launch 2 new talent exchange and mentoring initiatives targeting ~50 participants by conducting extensive skillpool data analyses and leader interviews across 9 countries to produce enhanced insights on Asian Talent• Provided consultation on planning and execution activities across 5 workstreams comprising >20 members for Singapore Finance function – Leadership Upskilling, Mentoring, Community Engagement, Graduate Development & Succession Planning• Took up HR partner role on 3 regional function leadership teams and talent fora in addition to in-country HRAM accountabilities, driving traction on people plans in support of regional/global functional goals. Show less Supported delivery of the Employee & Industrial Relations (ER/IR) strategy for Singapore across all Businesses/Functions. Drove initiatives and provided advice to build and maintain healthy, productive, and respectful work environments via the country Diversity & Inclusion (D&I) plan, local disciplinary procedure, employee support programmes and events, and delivery of the annual people climate survey. Fostered productive management-union relationships to facilitate execution of business objectives and supported successful delivery of Collective Bargaining outcomes. Built ER/IR capability within the local HR community.Highlights:• Enabled significant cost avoidance by singlehandedly delivering all cost-impact analyses and logistical support for Collective Agreement & Annual Increment negotiations for unionized staff • Improved Singapore’s Diversity & Inclusion (D&I) score by 1% in 2015 and employee participation by 17-fold after 2 years of stagnation by co-designing and implementing the refreshed D&I agenda countrywide• Spearheaded joint review and refresh of the Singapore Disciplinary Procedure in collaboration with Legal colleagues. Oversaw and advised HR colleagues on the end-to-end process on investigations and was personally involved as a HR investigator on some cases Show less Partnered with HR Manager to provide full spectrum of HR management support to deliver the people agenda for the Asia-Pacific Middle East (APME) Commercial Fuels & Lubricants business – workforce planning & resourcing, managing organization change, leadership development & talent management, competency development, implementation of global policies and process through in-country HR business partners.Highlights:• Recognised with Shell Downstream HR Executive Vice President Award (1 of 5 recipients globally) for conceptualising, creating, and broadcasting innovative podcast series to build literacy on new leadership framework amongst 1000+ staff• Led cross-functional project team for simplification of progression review process for frontline sales staff across Global Commercial business, covered end-to-end delivery from scoping and pilot testing to final change engagement and implementation within 6 months• Co-designed and supported workshop execution with Indonesia leadership team to develop a 3-year people strategy towards 2015 business vision, and fronted tracking of progress against plan thereafter Show less Championed implementation of the Competence, Development & Assurance (CD&A) framework for frontline technical staff at Bukom Refinery. Ensured accurate mapping of competence profiles and relevant learning interventions to staff based on their role types and drove thorough monitoring and timely closure of competence gaps through frontline leaders to meet regulatory and site safety standards. Acted as regional implementation focal point and subject-matter expert across 6 Manufacturing sites in the East.Highlights:• Safeguarded site license to operate by formulating and completing execution of competence management framework for frontline employees through a digital learning management platform, including change management, within 9 months; Provided consultation to Learning teams at 5 other Asia-Pacific refineries in their competency framework implementation journeys.• Participated in cross-functional “Re-employment of Older Workers” policy formulation taskforce in response to new legislative requirements; Independently delivered all data analyses, prepared stakeholder engagement material, and covered logistical/administration support Show less
Lead HR Consultant - Singapore
Oct 2018 - Aug 2020HR Account Manager - Finance, Corporate Functions
Mar 2016 - Sept 2018Singapore Employee Relations/Industrial Relations Advisor
Apr 2013 - Feb 2016Regional HR Advisor - APME Commercial Fuels & Lubricants
Jan 2012 - Mar 2013Learning Advisor - Bukom Manufacturing
Jul 2010 - Dec 2011

University of Cambridge
Sept 2020 - Sept 2021MBA CandidateConcentration: Digital TransformationGraduated with Distinction (Top 10%)

Deloitte
Mar 2021 - Apr 2021MBA ConsultantGlobal Consulting Project with Deloitte Knowledge Management Centre of Excellence team - Identified and devised strategies to address future of work trends relating to hybrid working models and implications on organisation/team ways of working, tools and workspace management

American Express
Jul 2021 - Aug 2021MBA Summer Intern - Colleague Experience GroupManager in Colleague Strategic Partner team for Technology - Developed strategy to strengthen pipeline of female technical talent in the UK

Bain & Company
Jan 2022 - nowCollaborated with clients across Energy, Agriculture, Consumer Products and Retail sectors on topics of Strategy, Procurement, Portfolio and Route-to-Market, Marketing, Talent and Operating Model
Manager
Jan 2024 - nowConsultant
Jan 2022 - Dec 2023
Licenses & Certifications

Chartered Member (Chartered MCIPD)
CIPDMar 2020
Languages
- enEnglish
- maMandarin
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