Siddharth Haridas

Experience

• 

  Maral Overseas Ltd.

  Jun 2001 - Jul 2001

  MERCHANDISER

  “Planning and enterprise resource planning among different departments”

• 

  The Coca-Cola Company

  Aug 2001 - Mar 2002

  Internship Trainee

  Project/On Job Training exposure; “Quantity purchase scheme for Maaza and brand promotion of tetra pack)”

• 

  Dabur India Limited

  May 2002 - Jun 2003

  SALES OFFICER

  Chief task handled:Handling of superstockist and 16 direct stockiest.Extensive rural retailing and extensive coverage.Formulating rural/retail sales strategies from ground level (retailing) to primaryplanning.Planning & implementing business strategies to achieve sales target.Co-ordination with retailers for effective placement and visibility.Brand visibility via display schemes, retail performance index and extensivemerchandising.

• 

  Philips Lighting

  Jul 2003 - Dec 2003

  Executive

  Rural mapping and distributor appointment in MH, MP, CG, GUJ.

• 

  Samsung Electronics

  Jan 2004 - Feb 2009

  Sales Unit Head (Branch Head role )

  Distribution head for Mumbai region , succesfully achieved numeric and weighted targets with requisite bottom lines. Worked in MP and CG as Sales unit head and established network in entire CG and mahakaushal.Additionally managed key retailers like LOTUS and Modern trade ( E zone and Next ).

• 

  Delta Trading

  Feb 2009 - Apr 2010

  Business head ( Managing complete P&L)

  Managed Samsung , Daikin business in southern African countries like Mozambique, Zambia, Swaziland, Tanzania etc. Mostly worked in expansion and getting quality business partners across countries on board. Retail/ Distributor management, financial management alongside supervising administration across procurement/shipping/ service budgets .

• 

  Whirlpool Corporation

  May 2010 - Apr 2011

  Key Account Manager

  Key account management,High end sales,Extraction and MIS.

• 

  LG Electronics

  Apr 2011 - Jul 2017

  National Key Account Manager ( Modern Trade)

  Handling Infiniti/Croma account pan India for Home electronics ,Appliances and Mobiles.Budgets,assortment,fill in analysis,store management and finance management.Coordination with AMs and regions for smooth operations across country and to increase Brand share across regions and in store respectively. BTL planning and service co-ordinations for escalations.

• 

  联想

  Jul 2017 - Dec 2017

  Regional Sales Manager-LFR
• 

  Orient Electric

  Dec 2017 - Sept 2020

  Zonal Head

  Managed Appliances business for Maharashtra and Goa region ( Orient + Delonghi), appointed major distributors across geography. Handled COO, Water heaters, and small appliances. Major achievement was to make Orient COO no 1 in General trade along side regional retail.

• 

  Hindware Limited

  Sept 2020 - now

  Zonal Head_Faucets (West) DGM

  Heading faucet business for entire west region. Major responsibilities includes extensive network expansion, distributor management, team handling ( State head and cluster managers) , retail expansion with extraction orientation. Big dealer appointment. Market share improvement. BTL execution, service coordination. Overall cross functional management ( forecasting, new launches strategy , product planning etc)