Joanna C.

Experience

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  DMC Design Group, Inc.

  Jan 2007 - Dec 2013

  Marketing Coordinator

  • Supervised a variety of B2G and B2B civil engineering and project management proposals distributed to cities and counties throughout Southern California.• Streamlined standardized templates to produce high-quality bids and proposals more efficiently and consistently.• Researched city and county Public Works standards with assistance from the Principal Civil Engineers.• Thoroughly edited and formatted each outgoing proposal for grammatical and formatting errors.• Adjusted the company's messaging within proposals and other marketing collateral to align with state and federal specifications based on documentation directly from government entities. Show less

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  Starbucks

  Jul 2013 - May 2021

  Shift Supervisor

  • Established relationships with several teams and customers in multiple cities along the west coast.• Coordinated daily and weekly orders, managed inventory supplies and maintained cleanliness in compliance with the company’s standards.• Developed authentic customer connections by overseeing a friendly and welcoming environment.• Stressed the importance of collaboration by effectively organizing tasks based on strengths and opportunities of individual partners.• Successfully employed B2C sales strategies to increase sales and develop stronger connections with new customers. Show less

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  Vortex Music Magazine

  Sept 2015 - Jul 2016

  Journalist

  • Thoroughly researched and organized interviews with bands that displayed rising potential within the Portland music scene.• Reviewed live events and announced new releases and music videos from local musicians, which stemmed from a network constructed of label managers, local publicists, and musicians.• Crafted stories within each interview which established a more intimate connection between the artists and their audience, resulting in a growth of followers on social media and attendees during live events.• Collaborated with the editor and made edits upon request using Google Docs. Show less

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  Firm Media

  Feb 2021 - May 2022

  Social Media Strategist

  • Developed a structured system of monthly campaigns and curated content creation for 40+ clients in industries such as healthcare, nonprofit, food hospitality, cybersecurity, and digital marketing. • Managed the creation and execution of B2C and B2B content, including copy and graphic design, to ensure each client received 3+ posts per week based on established business directives, averaging a total of 250 posts a month on supported channels.• Leveraged brand awareness and consumer communication through several social media platforms, including Facebook, Instagram, and LinkedIn.• Researched creative trends and new methods of audience retention, resulting in a 15-20% increase in followers and an average 4% engagement rate for each client per quarter.• Established posting times based on extensive knowledge of each platform's algorithms, strengths and weaknesses, and consistent technical updates.• Collaborated with different departments to organize backend processes, such as pixel implementation and domain verification, grid layouts, SEO keywords, blog promotion, and email marketing campaigns.• Wrote and edited over 200+ captions for a variety of topics ranging from dental implants and cosmetic injections to cybersecurity and digital marketing services. • Assisted clients and their corresponding Account Executives with content creation by sharing content monthly and made modifications upon request to ensure the seamless execution of marketing campaigns. • Documented actions and changes within the social media department in the company's CRM software with extensive directions to ensure steady operation after my departure. Show less

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  RP&B CPAs

  Sept 2022 - now

  Marketing Manager