Iyas Qasas

Experience

• 

  PCBS

  Jun 2004 - Apr 2006

  Statistical assistance

  - Working in national account department /Economic statistical directorate.- Establishing Information and Technology department and put its action plans till 2008.- Preparing Current Status Report of ICT, which give comprehensive view about ICT statistics in Palestine.- The PCBS nominated me to represents it in the World Summit on Information (WSIS-Tunis, 2005).- I was the manager of ICT Households survey, which carries out in 2006.

• 

  Palestine Telecommunications Company - Paltel

  Apr 2006 - Sept 2015

  Analyze market segments, positioning and targeting strategy for each segmentDevelopment of critical insights and prioritization of potential targets of opportunity by utilizing thorough understanding of the marketplace, also Working with other Marketing functions and Sales ennoblement teams, increase satisfaction and customer loyalty, churn management and anti churn offers, annual commercial plan- Develop and maintain program marketing and service strategy- Set up the operational Marketing budget and the Commercial Communication budgets.- Set up Sales budget and objectives for each Segment.- Prepare marketing Calendar of events / Commercial Roadmap.- Put churn management strategy and retention plan for each segment - Responsible of classification & Loyalty program for each segment- Put suitable pricing strategy for each segment/products- Responsible of main KPIs (Number of subscribers per product, traffic, ARPU, ATPU,..etc- Tracking customers behavior and analysis customers life cycle- Decide campaigns strategy for each segment/product taking into consideration competition and market opportunity - Check with sales campaign Sales Plan, and suitable sales channel for each segment- Segment the customers and the market in different approaches to up selling and cross selling maximize the revenue and traffic- Design offers and tenders for corporate customers- Main products dealing with (Fixed line, Broadband, IP VPN, P2P connectivity, business internet..etcMotivated and always try to do things in creative way, good managerial skills, seeking for success and footprint in work Show less

  • Segments Management Manager

    Dec 2010 - Sept 2015

  • Pricing & Feasibility studies supervisor

    Apr 2006 - Dec 2010
• 

  JAWWAL

  Sept 2015 - now

  • Played a pivotal role in driving the company's digital evolution, ensuring competitiveness in a rapidly changing landscape.• Launched strategic apps & Webs including Jawwal eStore, Jawwal app, and the corporate App, reaching 700K active users (35% from active customers).• AI and Automation: Led AI and Machine learning initiatives such as credit scoring, Faults prediction, Redirection engine, Dual users, social media sentiment, next handset, CX index, and churn prediction. For automation, launched full digital onboarding using developed eKYC & RPA.• Led business process reengineering efforts, achieving a 40% reduction in time or resources for reengineered processes.• Jawwal Pay company encompassing management, commercial, technical, and compliance aspects. Built a robust ecosystem reaching over 250K wallets. Based on this success, established a partnership with Arab Bank to launch Reflect, the first Neo Bank in Palestine.• Led innovation initiatives, developing both internal and external initiatives such as marketplace, Wheels app, and survey system. Under development like Tanki, RFID readers, and eInsurance. Show less • Maintained Jawwal's position as the leading revenue generator and incumbent market share in the country.• Crafted and prepared comprehensive commercial strategies to the Board of Directors.• Directed and monitored sales performance across multiple channels, including Direct Sales, Indirect Sales, and Telesales.• Secured the highest market share for 3G/4G services compared to competitors • Developed and executed commercial and positioning strategies for the successful launch of 4G/5G services.• Oversaw and managed budgets encompassing Revenue, CAPEX, and OPEX for commercial operations.• Spearheaded the successful introduction of various Jawwal products, notably Jawwal Pay (Palestine's pioneering electronic wallet), Plus-digital operator, Enjoy-Loyalty app, eSIM, Mobile connect, Fleet management, Asset tracking, multiple Value-Added Services (VASs), and competitions like Al Rabeh.• Elevated Jawwal's brand to become the foremost ICT company in the market, garnering top recognition and visibility.• Directed Marcom and digital marketing initiatives, achieving a 40% reduction in media expenditures and a notable 154% surge in digital reach through advanced techniques such as SEO, SEM, and affiliate marketing.• Headed a diverse team of over 100 professionals across various departments, including Segments Management, Marketing Strategy, Operations, Product Development, and Brand Strategy. Show less

  • Director of Digital Transformation and Innovation

    May 2022 - now

  • Director Of Marketing And Public Relations

    Oct 2018 - May 2022

  • Segments Management Department Head

    Sept 2015 - Jun 2019