Delanna Schwartz

Experience

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  Self-Employed

  Aug 2009 - Aug 2012

  Violin Instructor
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  Actors' Equity Association

  Jan 2013 - Jul 2016

  Audition Monitor

  Responsible for attending to the needs of casting personnel and actors to facilitate pleasant and efficient auditions.Managed appointment list and communication with Central Regional Office, and enforced business policies and Union rules.

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  Commissioner Laurie Nowak Re-Election Campaign

  May 2014 - Nov 2014

  Field Organizer

  Managed and executed communication outreach strategy for a constituency of 120,000. Sourced, coordinated, and trained street canvassers on getting pledged voter committments. Made direct contact with >5000 constituents.

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  Urban GIS

  Aug 2015 - Dec 2015

  Business Development Intern
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  Contineo Consulting

  Jan 2016 - Jul 2016

  Market Researcher

  Analyzed industry intelligence to identify key market, client , and competitive trends and evaluated their impact on our partnerships.• Promoted within 60 days of starting role.• Fostered and developed new B2B IT channel partnerships, including co-branded marketing campaigns and collateral. • Created a thought leadership blog; composed strategic content to market solutions and attract new channel partners.• Analyzed telecommunication industry intelligence to identify client needs and stay ahead of market trends.• SalesForce Pipeline Management, RFP/RFQ proposal writing, customer-facing engagement Show less

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  MarketStar

  Jul 2016 - Apr 2017

  Toshiba Business Development Manager - CDW

  • Increased SMB segment from 29% to 48% of total Toshiba CDW sales in 6 months, averaging 658% YoY unit growth. Due to success in SMB, role was expanded to proactively manage CDW-G.• Built strong relationships with sales leadership, key sales teams, and top identified Account Managers.• Grew Toshiba’s brand presence at CDW through Floor Days, team sits, office hours, account mappings, trainings, and events. Became the face of Toshiba and SMB’s go-to laptop vendor for new opportunities.• Created collaborative Sales Pipeline tool to empower teammates to stay engaged with current opportunities, close more deals, and accurately forecast product demand. Show less

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  Barracuda

  Apr 2017 - Nov 2018

  National Account Manager - CDW

  Used program and instructional design to motivate and enable sellers and generate new demand in a long-standing transactional sales environment.• Within 90 days improved sales system and biz dev processes, leading team to hit goal for the first time in almost 2 years.• Developed and executed marketing initiatives to grow security portfolio within CDW-G. Trained 600+ Account Managers on cloud email security, generated 50.9% more opportunities, and grew product line revenue by 55.49% YOY.• Fostered relationships between Barracuda and CDW-G leadership to execute on plans to grow sales vertically and regionally.• Worked with CDW CCE team and key sales leadership to train entire K12 segment on Barracuda’s cloud solutions.• Rebranded and changed perception within account, establishing brand as the security, data protection, and cloud leader.• Significantly increased team’s average PO size. Show less

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  Flatiron School

  Apr 2019 - Oct 2019

  At FlatIron School, I worked on a project for Dabble, a digital marketplace that connects people, places, and passions. During this project, my team was tasked with designing an interactive solution to acquire, convert, and retain new users. Using optimization techniques, we delivered an immediately implementable results-driven interactive solution that got users to complete our target task.• Spearheaded team’s domain research, competitive analysis, user andSME interviews, concept testing, and usability testing.• Wrote all interview scripts and facilitated 10+ in-depth interviews.• Synthesized hundreds of user data points into 11 insightful takeaways,1 Problem Statement, and 4 actionable Design Principles.• Elected Scrum Master and structured all working days while removing impediments for teammates, keeping all project deliverables on track.Results:- This solution decreased the number of required pages and clicks- Users were able to orient themselves to the platform more easily- Used visualizations to eliminate large blocks of text (which users had ignored)- Used data-driven contextual tips to offer personalized recommendations to users Show less Challenged to create a responsive web solution that would foster transparency between citizens and the local government.• Clustered, sorted, and analyzed >1000 interview data points, summarizing them into user insights and actionable product recommendations.• Conducted guerilla Contextual Inquiry with citizens at City Hall.• Personally sourced and interviewed all SMEs, including- a Chicago Alderman- the CEO of a local watchdog org- a former local Campaign Manager- a Civic employee- the creator of a Cook County data visualization website• Improved a 485pg budget document to a scannable website- A/B Testing Results: 75% of participants abandoned task within1 min for the PDF, while all users completed the task with our solution, averaging under 48sec. Show less

  • UX Researcher/ Designer - Dabble (Contract Project)

    Apr 2019 - Oct 2019

  • UX Researcher (Design Project)

    Apr 2019 - Jul 2019
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  Self-employed

  Oct 2019 - now

  Yoga & Meditation Teacher

  RYT-200 trained in Yoga Nidra and Kundalini Yoga.Offering a variety of yoga and meditation classes in my community, both in-person and online.

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  Dscout

  Nov 2021 - now

  Research Advisor