Tian Tang

Experience

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  Team China (Eventing) - Alex Hua Tian

  Jan 2013 - Sept 2014

  Team Photographer & PR / Chinese Social Media Coordinator

  • Team photographer, photos have been published widely on media in both UK and China• Responsible for coordinating logistics for visiting Chinese TV crews and journalists to the UK. Deliver equestrian knowledge and messages to Chinese audience. • Management of social media updating: delivery of Alex Hua Tian's news to Chinese audiences on social media platforms such as Baidu Tieba and Renren.

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  Gieves & Hawkes

  Feb 2014 - Aug 2016

  Digital Marketing Coordinator

  • Work closely with Head of Marketing and external agencies on marketing activities related to Chinese market. Initiate and organise events to acquire potential customers. Develop destination marketing.• Manage brand social media: develop and execute channel strategies; produce key content and creative collateral disseminated across appropriate digital channels; oversee social media advertising strategy. • Establish and maintain relations with key stakeholders: media, influencers, organisations. Quality control brand’s outreach in China. • Knowledge to e-commerce platform, email marketing and CRM system.• Liaise between UK team and HK & Mainland China marketing team on internal communication and brand messages delivery. Show less

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  Trinity Brands UK Ltd

  Aug 2016 - Jul 2021

  Digital Marketing Executive (Kent & Curwen + Gieves & Hawkes)

  • Managing the social media marketing initiatives of both K&C and G&H globally. Developing branding and business-driven channel strategies for customer acquisition and sale conversion. Overseeing agencies in China on WeChat & Weibo content plan and execution.Direct sales from social media take 7% of the total online revenue.• Analysing, planning and working with external agencies on paid campaigns across digital advertising networks: PPC, social advertising (Instagram, Facebook, Weibo & WeChat). Achieved ROAS above 7, made 30% of the online revenue.• Working closely with E-Commerce team on customer acquisition & retention strategy through online channels including social, PPC, and Email marketing.• Liaising with customer service on social platform enquiries. Closely work with key stakeholders to improve the shopping experience and build an Omani-Channel customer journey.• Analysing and reporting digital performance with Google Analytics data to relevant stakeholders.• Developing and managing key partnerships to drive traffic to both online and offline, including Ctrip Global shopping, Alipay, WeChat, and Dianping.• Working with the retail team and external partners on Chinese VIP customer acquisition events planning and activation. (G&H Academy quarterly events & other HNWI shopping events.)• China Market PR: Coordinating between marketing team in China and the UK on key events such as London Fashion Week Men’s, press day, and key Chinese media PR requests. Show less

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  Strathberry

  Jul 2021 - now

  Establish a Chinese/Asian strategy to grow the business. Lead business development in Asia, develop and manage client accounts such as distributors, and livestream selling partners to grow new revenue streams for the business.Accountable for driving and working with the Retail team to develop Asian business. Target local and travelling Chinese HNWI clients through strategic partnerships and acquisition campaigns, and events.Responsible for the Brand's PR presence and Marketing activities in APAC markets & overseas Chinese Expats.Manage brand’s marketplace channels in Asia such as Zalora. Work closely with the Wholesale team on Asian platforms and channels on promotion and marketing activitiesOversee the brand’s Chinese social media performance. Show less

  • Business Development & PR Marketing Manager - Asia

    Jan 2023 - now

  • China Business Development Manager

    Jul 2021 - Dec 2022