Alfred AFFI

Experience

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  Unilever Cote d'Ivoire

  Dec 1997 - Mar 2004

  Outbound Supply Chain Officer ( Warehouse ,Stock & Delivery Management)

   Ensure the consistency of physical and theoretical stocks (gap = 0) Ensure the updating of inventory records and stock movements in system Make quantified inventories  Establish templates for monitoring of activities  Propose action plans that can provide the right stocks at the right place. Identify areas of inventory issues (risk of rupture, dormant stocks and / or surplus) Ensuring traceability and manage inventory Optimize the management of the air storage Ensure the implementation of the different systems of stock output (FIFO LIFO ...) Oversee and supervise the work of staff in charge. Show less

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  Unilever Cote d'Ivoire

  Jan 2006 - Oct 2012

  - Arrange generation and circulation of Management Information and other Statistical Reports as and when required including the following:Weekly Customer Performance Report.Generator Receipt Times From KDs - Maintain integrity of Generator to enhance order processing efficiency.- Arrange for weekly Stock & Secondary Sales inputs into production planning.- Set up and analyze KDs performances- Manage process/ data/ system change requests- Customer targets analysis on a monthly basis including variance analysis;- Set up and analysis of customers targets of weekly meetings- Monthy meeting organization- formation on the database and other software used with sales management FWA- responsible for customers target data FWA- Responsible for monthly scorecards delivery Show less  Contribution of Customer Development in the S&OP (Sales & Operations Planning) Process Identify the impact of marketing plans on sales volumes of brands per channel or per customer (variation of growth);fix turnover targets of customers Assess opportunities to reduce discrepancies with account managers by specific offers to each customer / channel. Manage and coordinate the establishment of forecasts and sales planning in collaboration with the team field. Develop the necessary inputs to the innovations forecastAdvise account managers on the different options for specific customer offers. Ensure that all information is available for the development of strategy Develop specific offers / Conducts project meetings Develop liquidation plans for end of life productsInterface with Supply Chain on the execution of promotions Follows sales for innovation (customer presentation, materials, samples ...) Show less  Ensure the promotion and sales promotion on export markets Ensure the eve of sales and markets development Initiate studies and marketing activities and then plan and oversee their implementation on the ground Identify and suggest marketing policy, strategically, organizationally, operationally and action plans related . Participate in the preparation and implementation of promotional activities. Monitor and coordinate marketing activities Establish and manage databases in marketing activities. Follow up services of trading partners in promotional activities Coordinate and strengthen the positioning of our brands in export markets Analyze the profitability of marketing activities (ROI) with the Country Managers Show less  Manage maritime sales administration from receipt of order to the billing through the loading , and this consist in: Developing a coherent offer based on the general conditions of sales Detailing the specific conditions of the offer: validity, Incoterms ...  Defining the appropriate means of payment, selecting the mode of transport and carrier, Managing risks associated with the transaction. Carry out orders in accordance with sales contract the  Optimize logistics; follow the settlement of receivables Manage relationships with stakeholders, including banks, insurers, carriers, freight forwarders and customs work in collaboration with business, legal, production or warehouse, logistics, accounting and financial service Show less

  • Database & Management Information Systems FWA (D.M.I.S.) Manager

    Jul 2011 - Oct 2012

  • Category Operations Manager FWA

    Sept 2009 - Jul 2011

  • Trade & Customer Marketing Manager FWA

    Sept 2004 - Sept 2009

  • Sales planning Manager

    Mar 2004 - Sept 2009

  • Country Manager in charge of Mali - Burkina -Togo-Benin - Senegal

    Jan 2004 - Jan 2009

  • Shipping Manager

    Jan 2006 - Jan 2008
• 

  Unilever

  Oct 2012 - Sept 2019

  Lead the development of the trade category plan for assigned channels: Develop customer & shopper insights for assigned channels. Translate these insights into business Develop Customer Facing Category Strategy (CFCS) – translating category marketing plans to customer & channel plans Building opportunities within specific customers/channels. Build account/channel specific trade plans to align with total trade category plan to deliverCategory/brand objectives. Identify trade spend opportunities and allocate funds for each sector while analyzing risks. Match brand objectives with customer/market needs. Work with field sales team to ensureexcellence in in-store activation. Work out monthly rolling forecast for assigned channels: Prepare promotion sell-out volume with attention to market intelligence information. Prepare input for brand and build incremental sales volume. Lead consolidated CD input into S&OP and own S&OP output (month 1-3) – manage/ drive CD business performance in the month and quarterCo-work with marketing team in launch/ re-launch and consumer promotion activities: Provide input for marketing to build budget, scheme and communication plans Allocate promotion volume to channel/ customers in charge Work out the brief for BTL agencies and sales team. In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store IBP (Integrited business plan) – CCD integral part of brand community; provides customer (incl Ecom), channel lens to brand JTBD ( job to be done) and product portfolio for next year IPM (Innovation planning Management ) – Input into innovation / renovation business cases e.g. pack size by channel (Ecom incl), pricing, distribution targets & trade marginsDevelop and execute all trade/ schematic shopper promotions: Lead scheme proposal and execution Lead the communication to internal and external stakeholders on the scheme Conduct ROI and post-promotion evaluation. Show less  Contribution of Customer Development in the S&OP (Sales & Operations Planning) Process Identify the impact of marketing plans on sales volumes of brands per channel or per customer (variation of growth);fix turnover targets of customers Assess opportunities to reduce discrepancies with account managers by specific offers to each customer / channel. Manage and coordinate the establishment of forecasts and sales planning in collaboration with the team field. Develop the necessary inputs to the innovations forecast Advise account managers on the different options for specific customer offers. Ensure that all information is available for the development of strategy Develop specific offers / Conducts project meetings Develop liquidation plans for end of life products Interface with Supply Chain on the execution of promotions Follows sales for innovation (customer presentation, materials, samples ...) Show less

  • Category and Channel Development Manager ( Customer Development Service chez Unilever Cote d'Ivoire

    Jan 2017 - Sept 2019

  • Customer Marketing Operations Manager ( Customer Development Service )

    Oct 2012 - Dec 2016
• 

  JustFood Limited

  Feb 2019 - now

  Managing Director JUSTFOOD Cote d'Ivoire

  - Develop and execute the company's business strategies to achieve the objectives of the board of directors and shareholders- Provide strategic advice to the board of directors and the president so that they have a clear vision of the market and the future of the company. - Prepare and implement detailed business plans to facilitate the achievement of objectives by planning profitable operations and market development activities. - Ensure that company policies and legal guidelines are communicated from top to bottom and are followed at all times - Communicate and maintain relationships of trust with shareholders, business partners and authorities - Supervise the financial performance, investments and other business projects of the company Delegate responsibilities and supervise the work of senior managers by providing advice and motivation to optimize performance. - Read all reports submitted by lower level managers to reward performance, prevent and resolve problems. - Act as a speaker and representative of the company's public relations in order to strengthen its image - Analyze problematic situations and events and propose solutions to ensure the survival and growth of the company Show less