Elliot Zanger

Experience

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  Bleacher Report

  Aug 2011 - Nov 2011

  Editing Intern

  Edited online content, collaborated with writers, provided editorial feedback regarding grammar and style.

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  Blue Kangaroo (aka ChoozOn Corporation)

  Dec 2011 - May 2015

  Digital Content Editor

  - Developed content curation strategies and brand prioritization- Provided quality assurance for online content (desktop and mobile app formats)- Produced and edited rapidly evolving online content- Strategically managed company social media accounts- Trained freelance editors in the implementation of new company strategies and initiatives- Researched and analyzed competitor data for strategic development- Effectively operated the company's content management system

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  Santa Clara University

  May 2015 - Jun 2022

  •Developed and managed strategic communications, media relations, and marketing projects across multiple channels for internal and external audiences.•Partnered closely with cross-functional teams (President’s Office, Provost’s Office, Human Resources, Student Life, etc.) to engage the campus community with targeted internal communications.•Wrote, edited, and published press releases and news alerts to showcase university accomplishments and generate media coverage.•Produced the bimonthly internal newsletter, “SCU in the News” to highlight faculty and staff national, regional, and local media coverage.•Designed, developed, and maintained website landing pages to communicate key campus issues, including COVID-19 response and racial justice initiatives.•Planned communications to promote key events including Welcome Weekend and Commencement.•Secured media opportunities for university faculty members in a range of media outlets.•Managed various channels of communication, including campus community email platforms and delegated email inboxes, digital and physical signage distribution, the University content management system (T4), and key social media groups. Show less •Developed and managed a website with 700+ webpages that gets 2.5M annual views•Produced strategic marketing plans for newly launched resources and materials•Created and implemented branding, positioning, and accessibility standards across all digital channels•Generated over 800,000 annual users via organic search by strategically implementing SEO•Published 100+ content marketing materials per year (articles, blog posts, case studies, videos, podcasts, etc.)•Oversaw the growth and maintenance of contact data base for email and other marketing purposes•Generated 2000+ event registrations in 2018-19 with email marketing campaigns and other communications•Provided general marketing and communications support for dozens of external events annually•Developed, analyzed, and reported on organizational success metrics for digital marketing channels•Collaborated with program directors to ensure the highest level of quality for all user-facing content Show less

  • Associate Director for Communications

    Mar 2020 - Jun 2022

  • Web Manager at the Markkula Center for Applied Ethics

    May 2015 - Mar 2020
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  Cisco

  Jun 2022 - Dec 2023

  Website Strategist

  As a digital strategist for Cisco’s digital marketing team, I managed hundreds of Cisco.com webpages for a diverse set of internal clients. My Cisco.com site areas included Industry Solutions, Design Zone, Buying, Careers, Legal, Supplier Information, Corporate Social Responsibility, Social Impact, and many others. Responsibilities included:•Leading website projects from ideation to publication, establishing scope and cost, coordinating various stakeholders (content owners, editors, designers, and developers), and keeping the projects on schedule. •Encouraging a data-driven approach to all web projects; utilizing Adobe Analytics and ContentSquare to measure audience interaction with the site and identify opportunities to increase engagement.•Collaborating with design/UX teams to ensure all projects consistently adhered to Cisco.com style requirements, the Cisco.com UI toolkit, and UX best practices.•Incorporating on-page SEO best practices in the production of new web content.•Conducting accessibility audits to ensure that Cisco.com met and often surpassed WCAG requirements.•Staging and publishing finalized web content with Adobe Experience Manager; publishing and managing digital assets. Show less

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  Otis Elevator Co.

  Mar 2024 - now

  Website Manager