Ferdinand Lipps

Experience

• 

  Leibniz Institute for Solid State and Materials Research

  Jan 2008 - Mar 2012

  Researcher
• 

  Siemens Healthineers

  Apr 2012 - now

  Lead the aftersales and refurbishment business for Asia Pacific across Siemens Healthineers’ portfolio of imaging and therapy equipment as well as imaging IT.Develop and implement new business acquisition frameworks to increase customer orientation in sales activities. Establish an expanded focus on key customers, to enable the business to exploit latent opportunities. Established and headed the Program Management Office for strategy development and implementation of the largest R&D and manufacturing centre for Siemens Healthineers in China.Led a market study and internal workshops to validate new business models and services to expand offerings in emerging markets for the CT business.Managed product roadmaps and product definition for several CT products. Led marketing for the MRI business in China.Engaged with key opinion leaders and internal and external partners to build competencies and to unify the business’ market positioning.Built, retained and led a highly-motivated team across four locations (Shanghai, Beijing, Chengdu, Guangzhou). Headed highly-successful global product launches for MRI products.Led marketing for MRI products, including budget management, operational sales support, sales trainings, key customer relationships, complains handling and product refresh. Implemented a regional sales programme that resulted in successful conversions worth EUR 2 million in less than six months and laid the foundation for a business pipeline worth several million Euros annually.Provided specialist sales support to account managers and regional sales representatives for the whole MRI portfolio. Managed the marketing plan for the clinical field of musculoskeletal and spine MR imaging.

  • Head of Molecular Imaging, CRM and Digital Enablement, ASEAN

    Oct 2021 - now

  • Customer Development Lead, Asia Pacific

    Jan 2019 - Oct 2021

  • Strategic Program Manager and Global Product Manager (CT)

    Mar 2017 - Dec 2018

  • Head of Product & Clinical Marketing, China (MRI)

    Jul 2015 - Feb 2017

  • Global Product Manager Magnetic Resonance Imaging

    Nov 2013 - Jul 2015

  • Product Sales Specialist, ASEAN and Korea (MRI)

    Jan 2013 - Oct 2013

  • Global Clinical Marketing Manager (MRI)

    Apr 2012 - Dec 2012