Maria Oom

Experience

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  Volkswagen Financial Services – Portugal

  Jul 2016 - Aug 2016

  Summer Marketing Intern

  Internship in the marketing departmentResponsible for the following projects: - Planning of a regatta with the goal to develop an activity of team building with all the car dealerships of the Volkswagen Group. - Coordinator and planer of a project to film various testimonies of sales - Detection of issues and discussions with suppliers in order to improve all the websites of the Volkswagen group

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  Accenture

  Sept 2017 - Dec 2017

  Marketing and Communications Intern

  - Internal Communication: newsfeed, weekly media reports to Spain, create content for an internal social media platform.- Media Relations, mainly through press releases.- Web Summit social media coverage

• 

  SOAP - State of the art presentations

  Dec 2017 - Aug 2018

  Planning and Creative Analyst

  - Planned daily production: defined new project production timetables and allocated project leaders and designer teams.- Developed new HR plan to increase employee retention; established SOAP’s first volunteer project commitment.- Examined company performance, such as pricing, profitability per client and client retention.

• 

  Amazon

  Jul 2019 - Jan 2020

  Brand Specialist

  - Job fully in Spanish, management of 5 consumer electronics brands across 3 categories- Business Advice: Provided recommendations to improve sales and margin based on deep financial analysis and reporting.- Selection and Traffic: Managed the launch of new products and improved product discoverability. Supported the development, execution of marketing and merchandising campaigns.- Availability and Conversion: Drove process and operational improvement within vendors by reducing costs, defects, and lead times, while increasing innovation. Planned and executed promotional activities while improving customer journey. Show less

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  Criteo

  Aug 2020 - Nov 2023

  - Managed Enterprise Accounts and Agencies across categories such as Consumer Electronics, Toys, and FMCG. - Functioned as a consultant to enhance clients' media management efficiency and link each ad dollar to a form of ROI.- Collaborated on projects with the product team to enhance internal tools, reporting, and develop new platform features.- Supported the onboarding of team members by delivering training and role guidance. - Oversaw sizable accounts and agencies across diverse categories such as Consumer Electronics, Toys, and Beauty.- Provided consultation for campaign onboarding, implementation, and analysis, while identifying cross-selling, upselling, and retention opportunities. - Engaged in new product and market launches in partnership with internal stakeholders. - Spearheaded projects to optimize the efficiency of internal processes within the team

  • Enterprise Activation Account Strategist

    Jan 2023 - Nov 2023

  • Retail Media Account Strategist Iberia

    Aug 2020 - Dec 2022
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  RTB House

  Dec 2023 - now

  • Account Manager

    Nov 2024 - now

  • Account Manager - Based in Spain

    Dec 2023 - Oct 2024