Bruno Mammi

Experience

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  Secretaria de Estado da Saúde de São Paulo

  Feb 2017 - Jan 2018

  Administrative Intern
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  CSU CardSystem

  Jan 2018 - May 2019

  Sales Development Representative

  - Lead generation and support to the pre-sale team and commercial meetings.- Events mapping and preparations with the Sales team.- Inside sales post events.

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  TEM

  May 2019 - Mar 2022

  Marketing Senior Analyst | Copywriter | Social Media | Product Marketing

  - Spearheaded content production across diverse platforms, including social media, blog, website, and app, ensuring a cohesive and engaging brand presence.- Took ownership of a pivotal project involving the development of a new website, overseeing its conceptualization and execution.- Led the design of a revamped Customer Service journey, meticulously mapping out message points and conducting product research to enhance user experience.- Assumed the responsibility of crafting comprehensive UX writing for new products, identifying key messaging points to optimize user interaction.- Managed and collaborated with an external agency for content creation, fostering a synergistic partnership to amplify brand messaging.- Provided invaluable support to the sales team through proactive prospecting and relationship building with strategic business partners.- Successfully owned the launch of the microinsurance product for Mudi Saúde.- Played an integral role in the entire branding process, actively contributing to the creation of the brand book, ensuring consistency and coherence across all brand elements. Show less

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  Belvo

  Mar 2022 - May 2023

  Marketing & Communications Executive | Copywriter

  - Spearheaded content production across multiple channels, including blogs, newsletters, YouTube, and Spotify, fostering engaging and dynamic brand narratives.- Successfully executed Product Marketing strategies tailored for the Brazilian market, ensuring alignment with overarching business goals.- Proficiently managed OKRs for the Marketing department, establishing and tracking key performance indicators to drive strategic initiatives.- Played a pivotal role in the support and organization of both online and in-person events, ranging from business conventions like Febrabantech to webinars and meetups, facilitating meaningful connections and brand exposure.- Took ownership of the global PR company clipping, meticulously curating and managing press coverage to enhance brand reputation and visibility.- Conducted in-depth competitor analysis reports for the Latin American market, providing valuable insights to inform strategic decision-making.- Developed rich and compelling content, including impactful case studies that effectively showcased the company's success stories and solutions.- Crafted a series of compelling blog posts delving into the regulatory advancements in Open Finance in Brazil, providing insightful updates on product developments, and conducting thorough market analysis to offer a comprehensive overview of the industry landscape.- Formulated the strategy and authored content for a series of newsletters distributed in Portuguese, Spanish, and English, ensuring a multilingual and engaging communication approach. Show less

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  Grupo FCamara

  May 2023 - Feb 2024

  Growth Specialist | ABMer

  - Spearheaded the formulation and execution of comprehensive marketing plans for the Retail, Industry, and Agro verticals, closely monitoring performance metrics including leads, MQLs, and SQLs, resulting in a forecasted revenue surpassing R$4 million from Retail leads.- Cultivated strategic partnerships with key entities, such as E-Commerce Brasil, contributing to the development of paid content for their platform, formulating event strategies, and tracking outcomes.- Orchestrated content planning for social media, PR, and company's blog to the targeted verticals- Steered 8 ABM 1:1 accounts, crafting pre-play reports and conceptualizing effective plays to drive targeted engagement.- Assumed ownership of the Marketing CRM for the respective verticals, optimizing data management and enhancing communication efficiency.- Conceptualized and executed diverse events, including meet-ups, seamlessly integrating them with broader strategies such as ABM and content marketing.- Conducted comprehensive mapping of key needs within the Marketing team for each respective vertical, ensuring alignment with overarching business objectives.- Oversaw the conceptualization, development, and execution of compelling case studies, including the pilot project with Grupo Vila Nova's case study.- Formulated and executed targeted e-mail marketing strategies designed to guide leads through the sales funnel, optimizing conversion rates.- Led the conceptualization and execution of impactful marketing campaigns, resulting in the generation of over 1000 leads and enhancing overall brand visibility. Show less

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  GLA | Growth Leaders Academy

  Dec 2023 - Dec 2024

  Member
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  Autônomo

  Feb 2024 - Jul 2024

  Freelancer

  - Developed a marketing plan for a big cinema franchise along with a marketing agency- Helped building a B2C pet food marketplace from scratch- Organized an around 100 people event for a MBA education instituition

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  Klavi

  Jul 2024 - now

  Product Marketing Manager