Heather Shirm

Heather Shirm

Followers of Heather Shirm1000 followers
location of Heather ShirmWest Palm Beach, Florida, United States

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  • Timeline

  • About me

    All things digital media and strategic communications

  • Education

    • Florida State University

      1994 - 1998
      Bachelor of Arts (B.A.) Communication, General
    • Florida State University

      2015 - 2019
      Master of Social Work - MSW Social Work

      Activities and Societies: Phi Alpha

    • Florida Atlantic University

      2007 - 2009
      Master of Public Administration (M.P.A.) Public Administration
  • Experience

    • Palm Beach County

      Jul 2006 - May 2024

      Lead a six-member team of administrative, public relations and design professionals. Oversee distribution of press releases and content for internal and external websites including print and online publications, biweekly e-newsletters and social media outlets. Responsible for writing and updating countywide social media use and web design standards policies. Prepare monthly and annual performance measurement reports including web statistics and personnel productivity. Manage the Public Information Unit during emergency events including press release distribution, social media posting, and monitoring. Increased social media engagement by 100% five years running. Show less Created and launched a comprehensive social media strategy including recommended platforms, design and policy describing county rules of engagement. Coordinated and launched redesigns of Palm Beach County’s internal and external websites. Created and published a countywide web standards and guidelines document that all county agencies are required to follow. Provided ongoing improvements and maintenance for both sites. Provided periodic training courses on Dreamweaver software and web standards to ensure agency staff and websites are in compliance. Provided consultative and technical assistance to agencies in reference to their websites. Researched and recommended new technology to enhance the function of all Palm Beach County websites. Spearheaded initiative to convert the bi-weekly employee newsletter from print to digital resulting in a cost savings of $84,000 annually. Show less

      • Manager, Digital Marketing and Communications

        Apr 2011 - May 2024
      • Web Design Coordinator

        Jul 2006 - Apr 2011
    • Multilingual Psychotherapy Centers, Inc.

      Oct 2020 - May 2022
      Mental Health Practitioner

      Provides Individual/Family therapy for children & adults in the home, via telehealth or in office setting.

    • Center for Child Counseling, Inc.

      May 2022 - Dec 2023
      Child Trauma Therapist
    • Palm Beach County

      Sept 2024 - now
      Director of Strategic Communications
  • Licenses & Certifications

  • Volunteer Experience

    • Mentor

      Issued by Place of Hope Inc. on Dec 2023
      Place of Hope Inc.Associated with Heather Shirm
    • Big Sister

      Issued by Big Brothers/Big Sisters on Jun 2006
      Big Brothers/Big SistersAssociated with Heather Shirm