Heather Shirm

Experience

• 

  Palm Beach County

  Jul 2006 - May 2024

  Lead a six-member team of administrative, public relations and design professionals. Oversee distribution of press releases and content for internal and external websites including print and online publications, biweekly e-newsletters and social media outlets. Responsible for writing and updating countywide social media use and web design standards policies. Prepare monthly and annual performance measurement reports including web statistics and personnel productivity. Manage the Public Information Unit during emergency events including press release distribution, social media posting, and monitoring. Increased social media engagement by 100% five years running. Show less Created and launched a comprehensive social media strategy including recommended platforms, design and policy describing county rules of engagement. Coordinated and launched redesigns of Palm Beach County’s internal and external websites. Created and published a countywide web standards and guidelines document that all county agencies are required to follow. Provided ongoing improvements and maintenance for both sites. Provided periodic training courses on Dreamweaver software and web standards to ensure agency staff and websites are in compliance. Provided consultative and technical assistance to agencies in reference to their websites. Researched and recommended new technology to enhance the function of all Palm Beach County websites. Spearheaded initiative to convert the bi-weekly employee newsletter from print to digital resulting in a cost savings of $84,000 annually. Show less

  • Manager, Digital Marketing and Communications

    Apr 2011 - May 2024

  • Web Design Coordinator

    Jul 2006 - Apr 2011
• 

  Multilingual Psychotherapy Centers, Inc.

  Oct 2020 - May 2022

  Mental Health Practitioner

  Provides Individual/Family therapy for children & adults in the home, via telehealth or in office setting.

• 

  Center for Child Counseling, Inc.

  May 2022 - Dec 2023

  Child Trauma Therapist
• 

  Palm Beach County

  Sept 2024 - now

  Director of Strategic Communications