Tera Upshaw

Experience

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  Arkansas State University

  Apr 1999 - Dec 1999

  Marketing Assistant

   Assisted the University’s Marketing Director in the marketing and promotion of events Organized the distribution of promotional materials and flyers to over 5000 students and the surrounding community Networked and built long-lasting relationships with businesses and community residents to garner support for various university initiatives  Planned and executed several fundraisers to enable the continuation of the National Public Radio Station program averaging $1M in annual donations________________________________________ Show less

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  Talent Search Counselor, Girls Incorporated of Memphis

  Dec 2004 - Sept 2006

  Girls Inc of Memphis

   Assisted over 500 at-risk high school students with the college admissions process, financial aid and scholarship applications Organized the annual college fair, college tours and 20+ career days for high school students Developed strong relationships with parents, teachers, counselors, and approximately 1500 students

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  Girls Inc of Memphis

  Oct 2006 - Jul 2008

  Prevention Coordinator

   Managed the hiring, training and development of key staff including performance coaching and routine evaluations Developed great business relationships with local community agencies and the Memphis City School staff to provide ongoing support for participants Acted as a liaison with associations, several organizations such as A Mother’s Heart, The Regional Medical Center’s Sunshine Program and faith-based organizations with teen pregnancy prevention program and related activities to collaborate efforts and achieve objectives Created and implemented actions plans for recruitment, tracking and documentation of processes, accomplishments and lesson learned, and the reporting needed to meet grant requirements Conducted Pre and Post testing to over 500 participants annually Show less

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  United Healthcare Community Plan

  Jun 2008 - now

  Marketing Specialist

   Liaison between United Healthcare and agencies and organizations across 6 counties to promote health and wellness programs A participating member of several Community Action Boards and Health Councils to address health disparities in at-risk communities in Urban and Rural Tennessee  Planned several Back-to-School fests to provide school supplies and awareness of education initiatives to students and parents Facilitates and contributes to multiple outreach events in collaboration with local non-profit organizations to provide food, clothing and other resources to thousands in need including Thanksgiving Day Celebration and the Annual Miracles in Memphis outreach event Show less

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  Sherwood Forest Neighborhood Assoc

  Jan 2009 - Jan 2010

  Community Outreach
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  TYSON, Inc

  Jul 2012 - now

  President & CEO

  Mrs Tera Upshaw is an experienced manager & marketing professional with expertise in marketing strategy, event planning, account management and brand awareness. A knowledgeable, proven leader with 10+ years of career history and degrees in marketing management and media. Successful in infiltrating new markets, obtaining buy-in, quickly establishing rapport with clients and execution of marketing/event plans For more information please call 901-654-7909