
Jenny Lee
Volunteer Manager

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About me
Consumer Insights Manager @ Jägermeister | Consumer Insights, Brand Strategy, Storytelling through Data
Education

Lehigh University
-International Relations and Affairs
Experience

The Leukemia & Lymphoma Society
Mar 2015 - May 2017Volunteer Manager-Strategized with Senior Campaign Managers-Contacted local businesses and organizations for goods and services-Collaborated with city government concerning logistics and execution-Managed and delegated volunteers the night of the event-Organized all volunteer shifts-General set-up, clean-up and take-down

Family Law of NM
Aug 2016 - Jan 2017Legal Assistant-Drafted correspondence in professional and legal capacities-Communicated in a timely manner with both attorneys and clients-Worked efficiently under time-constraints and meeting deadlines-Facilitated communication in attorney/client relations-Created detailed and organized records and summaries of legal proceedings-Provided general secretarial work-Assisted in minor task-completion

Lehigh University Writing Center
Oct 2017 - Aug 2019ClerkAssisting students with scheduling appointments and executing general secretarial duties.

Alpha Gamma Delta—Zeta Beta
Mar 2018 - Mar 2019Vice President Event Planning• Constructed and piloted a risk management procedure now used internationally by analyzing data re: alcohol abuse, researching best practices, and collaborating with Lehigh and AGD administration

Lehigh University
Aug 2018 - Sept 2021-Prepared and summarized 50+ articles and resources for literature reviews-Coded and aggregated a 100,000+ item data set for analysis in Stata -Employing Technology, Research, and Communication (TRAC) to promote peer-to-peer learning-Practicing pedagogy that utilizes (1) writing and communication; (2) library and database research; and (3) use of instructional technology.-Collaborating with other Leadership Team members to create innovative solutions to learning barriers across campus
Research Assistant
Aug 2020 - Sept 2021Managing TRAC Fellow
Aug 2018 - Sept 2021

Kantar
Sept 2021 - Feb 20241 of 47 employees selected from a pool of 500+ applicants globally to participate in an international career acceleration programKey Highlights:Strategic Project Leadership: Adept at leading projects from proposal to delivery, I've consistently generated substantial revenue while ensuring seamless project execution.Innovative Solutions: Collaborating with solutions developers, I've spearheaded the creation of automations, saving 120+ hours quarterly and optimizing workflows. Innovation is my passion.Thought Leadership: Crafted and presented holistic brand guidance thought leadership to a global leader in personal electronics, contributing to industry trends and insights. Author enterprise-level reports and contribute to strategic consulting engagements and meta-analyses.Operational Efficiency: Authored 4+ playbooks and frameworks, reducing day-to-day friction and minimizing loss-making work by 5% across teams of varying seniority levels.Revenue Growth: Successfully sold and executed an additional $100k+ YTD in custom studies and solutions, proving the value of Kantar’s research programs and expertise.Data Analysis and Visualization: Proficient in integrating and analyzing data from various sources using Excel, SPSS, and proprietary software. Communicate consumer insights and industry trends through best-in-class data visualizations.Diversity and Inclusion: Lead in PRIDE and active contributor to DEI and No Limits ERGs, programming events and developing educational resources for international distribution. Show less
Associate, Brand Solutions
Apr 2023 - Feb 2024Analyst, North America Rotational Program
Sept 2021 - Apr 2023

Mast-Jägermeister US, Inc.
Feb 2024 - nowConsumer Insights Manager• Design, scope, execute, and deliver 30+ quantitative and qualitative research projects from survey development to socialization, primarily to executive/C-Suite level audiences• Develop first-ever learning agenda to allocate research resources and manage $500,000+ budget• Build research programs to understand consumer perceptions, creative performance, brand lift, market trends, audience segmentation, brand equity and health, shopper insights, trend forecasting, etc.• Leverage best-in-class data visualizations to storytell through data on Powerpoint and PowerBI• Support brand strategy development & implementation through consumer/customer-centric approaches• Manage relationships, including budget, scoping, and execution with 16+ vendors and agencies• Collaborate with cross-functional teams, managing competing priorities and deadlines• Synthesize first-, second-, and third-party data sources into actionable insights for stakeholders• Translate business problems into research questions and turn insights into strategic recommendations• Upskill National Accounts team members to enrich RFPs and other commercial efforts with insights Show less
Licenses & Certifications
- View certificate

Dan Ariely on Making Decisions
LinkedInJan 2022 - View certificate

Humane Productivity
LinkedInJan 2022 - View certificate

Suzy Platform Training
SuzyMar 2024 - View certificate

Suzy Global Essentials
SuzyMar 2024 - View certificate

Virtual and Hybrid Meeting Essentials
LinkedInJan 2022 - View certificate

Suzy Data Explorer Platform Training
SuzyMar 2024 - View certificate

Suzy Live Essentials
SuzyMar 2024 - View certificate

Data Fluency: Exploring and Describing Data
LinkedInDec 2021 - View certificate

Learning Excel: Data Analysis
LinkedInJan 2022
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