Jessica Berg

Experience

• 

  Ameriprise Financial Services, LLC

  Nov 2018 - Nov 2023

  Administrative Assistant

  - Maintained an organized & efficient filing system for confidential documents and client records- Provided support and assistance to the Financial Advisor as needed, including preparing client files and materials- Strong organizational skills with the ability to multitask and prioritize tasks effectively- Created a safe and welcoming environment for clients- Offered social media expertise to help schedule content & boost follower engagement through Hearsay social tool

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  Samford University

  Aug 2019 - Mar 2020

  Journalist

  - Published author in The Samford Crimson- Wrote articles for Entre Nous yearbook about student life & activities

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  Dawson Family of Faith, Dawson Student Ministry

  Aug 2021 - May 2022

  BETA Intern

  - Assisted in event planning- Planned and led two weekly worship services, being the sole worship leader- Played guitar, keys and sang at the beginning and end of each worship set- Participated in public speaking and presentations- Photographed special events and edited photos with Adobe Creative Suite- Cultivated growth, biblical knowledge and leadership in middle and high school students

• 

  Pindrop Group Clearwater with Keller Williams

  May 2022 - Aug 2022

  Social Media Marketing Intern

  - Created informational content for LinkedIn, Facebook and Instagram- Scheduled content using Hootsuite and kept - Wrote and published blogs on Keller Williams website- Utilized direct mail campaigns to target new clients and stay connected with past clients- Introduced Monday.com to keep tasks organized and effectively communicate with realtor

• 

  Waypoint Investments

  Jan 2023 - Apr 2023

  Marketing Intern

  - Programmed email campaigns using HTML through Mailchimp- Sent out press releases to journalists- Assisted in staging photo shoots to create content for social media- Conducted a client survey using Pabbly- Monitored social media accounts- Utilized Canva to create informational flyers- Basic Salesforce training

• 

  Arnold Jewelers

  May 2023 - now

  Digital Marketing Specialist

  - Ran 40th Anniversary social media campaign in March 2024 that had a reach of 60k+ on Instagram- Increased Instagram following by 30% over the first 6 months (+600)- Increased organic impressions on Pinterest by 364%, engagement by 271%, outbound clicks by 537% and engaged audience by 207%- Increased views on Youtube, the second largest search engine, by 12.8k, watch time by 56.3 hours and subscribers (+27) over the first 6 months- Crafts press releases to send to journalists to alert the public of store milestones, discount offers and gold & silver market prices and trends- Optimizes product listings using targeted SEO keywords to enhance product visibility- Manages Facebook & Instagram accounts using Meta Business Suite- Creates captivating email campaigns detailing current and upcoming sales through MailChimp- Collaborates with influencers to create compelling social media campaigns, implementing giveaways and fun reward systems- Creates new & trending content daily, as well as an effective content strategy, resulting in new followers on all platforms daily- Rapidly increased Facebook likes & follows over the first 6 months- Experience running Facebook ads & boosted trending content on Instagram, resulting in higher engagement and website clicks- Answers phone and redirects customers to the department they need, acting as a receptionist- Responds to customers' orders, questions and concerns in-person, online and over the phone promptly and with a positive demeanor- Monitors Google Analytics daily- Develops brand personality- Ran Facebook Ads Show less

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  JCW Digital Marketing Agency

  Mar 2024 - now

  Social Media Content Creator

  Freelance consulting, content strategy & creation with my own agency, Jess Connects World.Clients:- Ameriprise Financial - BWM- Chick-Fil-A Fourth Street- Taylor’d & Co.