Britta Roppe

Experience

• 

  Ethos magazine (ISU)

  Aug 2015 - May 2018

  As the Public Relation Director for Ethos Magazine, an award-winning, student-run publication, I was responsible for promotion, marketing and production of the magazine. I created and hosted 7 promotional magazine release events that helped distribute roughly 1/3 of all magazine issues to people on Iowa State University's campus. I also helped edit 6 magazine issues and develop Ethos's campus brand. I wrote several short and feature articles on various topics for Ethos Magazine, an award-wining, student-run publication.

  • Public Relations Director

    Oct 2015 - May 2018

  • Writer

    Aug 2015 - May 2018
• 

  International Students and Scholars Office, ISU

  Jun 2017 - May 2018

  Social Media Outreach Ambassador

  Iowa State University is a public flagship land-grant and space-grant research university located in Ames, Iowa. In 2017, enrollment was approximately 36,600 students. The International Students and Scholars Office (ISSO) caters to a population of roughly 4,500 international students and scholars. Increased ISSO's Facebook followers by 14% and Instagram followers by 121% in 9 months.Increased ISSO's blog visitors by 682% in 9 months.Wrote 30 blog posts aimed at helping international students and scholars adjust to life at Iowa State University.Edited 10 promotional and instructional videos using Adobe Premiere Pro.Interacted regularly with international students and scholars to answer questions. Show less

• 

  Wright Service Corp.

  Jun 2018 - Oct 2021

  Managed brand for four subsidiaries by maintaining brand guidelines, researching target audiences, creating strategic tactics + tailoring content to meet KPIs.Spearheaded large-scale initiatives from conception through post review, including brand refresh photo/video shoots, website updates + internal safety campaigns.Collaborated with subject matter experts + design team to create content for targeted advertisements, industry articles, blog posts, social media, webpages + more.Analyzed + interpreted tactic successes via Google Analytics + social media insights. Show less

  • Senior Marketing Communications Specialist

    Jun 2021 - Oct 2021

  • Marketing and Communications Specialist

    Feb 2019 - Jun 2021

  • Marketing and Communications Coordinator

    Jun 2018 - Feb 2019
• 

  WorldVia

  Oct 2021 - now

  Orchestrated the successful development and launch of 9 products in one year, including a Customer Relationship Management (CRM) platform, a cutting-edge trip itinerary builder, an AI-powered content creation tool, and a versatile website builder.Achieved a notable 19% increase in product adoption within the target audience over the course of a single quarter, demonstrating a keen understanding of user needs and preferences, as well as the ability to drive impactful product improvements.Increased 45.31% usage of the trip proposal builder tool over six months following a significant update.Spearheaded the management and continuous refinement of an 18-month product roadmap, aligning it with overarching company objectives to steer product development efforts effectively and ensure strategic alignment.Employed a comprehensive approach to user feedback analysis, leveraging insights from user behavior data, surveys, feedback forms, and direct interactions to drive iterative product enhancements, resulting in measurably improved user satisfaction metrics.Oversaw the end-to-end product development lifecycle, from initial concept ideation through to implementation and iteration, employing agile methodologies to ensure flexibility, adaptability, and rapid response to changing market demands.Fostered seamless collaboration across diverse departments, including sales, marketing, and customer support, fostering a cohesive and integrated approach to product development and facilitating successful product launches. Show less Executed data-driven A/B testing on supplier marketing campaigns, leveraging insights to optimize performance, increase preferred supplier sales, and surpass business objectives.Spearheaded new website development and launch, including keyword analysis and search engine optimization, resulting in a 73% decrease in bounce rate and a 237% increase in average session duration over 4 months.Generated 93 articles, webpages, and 30 email newsletters by formulating content strategy and supervising editorial content calendar.Created the development of grab-and-go marketing campaign materials, arming travel advisors with compelling assets for seamless client engagement and heightened marketing effectiveness.Managed WorldVia brand, developing tone of voice, brand identity, consumer personas, and more.Assisted in orchestrating a highly successful 5-day educational event for over 200 travel advisors on a cruise ship, seamlessly blending education and networking for impactful industry connections. Show less

  • Product Development Manager

    Dec 2022 - now

  • Marketing Manager

    Oct 2021 - Dec 2022